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		<title>The Engaged Consumer</title>
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		<title>We&#8217;ve Moved!</title>
		<link>http://theengagedconsumer.powered.com/2009/08/24/weve-moved/</link>
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		<pubDate>Mon, 24 Aug 2009 22:23:14 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=678</guid>
		<description><![CDATA[Don&#8217;t worry, Powered Inc. isn&#8217;t going anywhere. But our blog is. Yup, we just re-launched our site and as a result, we decided to move The Engaged Consumer blog &#8212; formerly hosted on WordPress &#8212; over to our own platform. Let&#8217;s just say it made us feel like we were doing a better job at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=678&subd=theengagedconsumer&ref=&feed=1" />]]></description>
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Selling Social Marketing: It&#8217;s not all about ROI</title>
		<link>http://theengagedconsumer.powered.com/2009/08/21/selling-social-marketing-its-not-all-about-roi/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/21/selling-social-marketing-its-not-all-about-roi/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 16:02:49 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=663</guid>
		<description><![CDATA[If you talk to anyone at Powered as a potential client, we will be very happy to give you a guided tour of the ROI our clients enjoy (to the extent that we can without violating confidentiality). The numbers are compelling, and we measure the heck out of everything &#8211; not stopping with just the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=663&subd=theengagedconsumer&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/08/21/selling-social-marketing-its-not-all-about-roi/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Doug</media:title>
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		<title>Podcast: Driving Awareness &amp; Engagement with Social</title>
		<link>http://theengagedconsumer.powered.com/2009/08/21/podcast-driving-awareness-engagement-with-social/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/21/podcast-driving-awareness-engagement-with-social/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 14:40:44 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=662</guid>
		<description><![CDATA[One of the things I love about my job is that I get a chance to meet and interview tons of interesting people. Some are execs at big companies? Others are authors of thought provoking books. And some are just plain smart individuals who are teaching companies how to embrace the power of social networking [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=662&subd=theengagedconsumer&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/08/21/podcast-driving-awareness-engagement-with-social/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">Author &#38; Blogger, John Cass</media:title>
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			<media:title type="html">David Armano</media:title>
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			<media:title type="html">Armano's Marketing Spiral</media:title>
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		<title>Live Notes from TEDx Boston</title>
		<link>http://theengagedconsumer.powered.com/2009/08/14/live-notes-from-tedx-boston/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/14/live-notes-from-tedx-boston/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 16:09:28 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=634</guid>
		<description><![CDATA[A few weeks ago, I had the pleasure of attending a unique event called TEDx Boston.  If you&#8217;ve heard of the original TED Conference (Technology, Entertainment and Design), this is a variation on that theme. Essentially it&#8217;s an independently organized version with a focus on local talent.
Having never attended a TED event, I know about [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=634&subd=theengagedconsumer&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/08/14/live-notes-from-tedx-boston/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">Tom Hadfield Whiffing chocolate</media:title>
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		<title>Weekly Social Marketing Links: August 11, 2009</title>
		<link>http://theengagedconsumer.powered.com/2009/08/13/weekly-social-marketing-links-august-11-2009/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/13/weekly-social-marketing-links-august-11-2009/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 20:42:12 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=651</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=651&subd=theengagedconsumer&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/08/13/weekly-social-marketing-links-august-11-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Audio from 1st Social Marketing Help Desk Webinar</title>
		<link>http://theengagedconsumer.powered.com/2009/08/13/audio-from-1st-social-marketing-help-desk-webinar/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/13/audio-from-1st-social-marketing-help-desk-webinar/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 18:51:11 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[adam cohen]]></category>
		<category><![CDATA[help desk]]></category>
		<category><![CDATA[rosetta]]></category>
		<category><![CDATA[webcast]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=653</guid>
		<description><![CDATA[A few weeks ago, we launched a new flavor of webinars called the Social Marketing Help Desk. You can read more of the details here in colleague, Doug Wick&#8217;s excellent post. The goal is to focus more on the questions vs. the content since we always get way more questions than we can answer during [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=653&subd=theengagedconsumer&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/08/13/audio-from-1st-social-marketing-help-desk-webinar/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
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		<media:content url="http://powered-library.s3.amazonaws.com/shared/_Powered/Webinars/20090729_Social_Marketing_Help_Desk/20090729_14-03_Social_Marketing_Help_Desk.mp3" medium="audio">
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		<title>Facebook Connect: Rockstar Podcast Interview</title>
		<link>http://theengagedconsumer.powered.com/2009/08/05/facebook-connect-rockstar-podcast-interview/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/05/facebook-connect-rockstar-podcast-interview/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 14:53:36 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=635</guid>
		<description><![CDATA[In an earlier podcast I did regarding Facebook Connect, I talked about the fact that I think that this is the future of social marketing. I am so excited about it, I enlisted the help of our PR firm, SHIFT Communications, to collect three more big brains including Forrester senior analyst, Jeremiah Owyang, digital editor of AdWeek, Brian [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=635&subd=theengagedconsumer&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/08/05/facebook-connect-rockstar-podcast-interview/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">fbconnect</media:title>
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		<title>Here Comes The Connected Agency</title>
		<link>http://theengagedconsumer.powered.com/2009/07/28/here-comes-the-connected-agency/</link>
		<comments>http://theengagedconsumer.powered.com/2009/07/28/here-comes-the-connected-agency/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 15:03:03 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[forrester]]></category>
		<category><![CDATA[jwt]]></category>
		<category><![CDATA[mindshare]]></category>
		<category><![CDATA[ogilvy]]></category>
		<category><![CDATA[peter kim]]></category>
		<category><![CDATA[sean corcoran]]></category>
		<category><![CDATA[team detroit]]></category>
		<category><![CDATA[wpp]]></category>
		<category><![CDATA[wunderman]]></category>
		<category><![CDATA[Y&R]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=630</guid>
		<description><![CDATA[In February 2008, Peter Kim (formerly of Forrester and now of Dachis Corp fame) coined a term called &#8220;The Connected Agency&#8221; and co-authored a report for Forrester that predicted a fundamental shift in the agency world.
. . . marketers will move to the Connected Agency — one that shifts: from making messages to nurturing consumer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=630&subd=theengagedconsumer&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/07/28/here-comes-the-connected-agency/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">Doug</media:title>
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		<title>Our New Webinar Series: The Social Marketing Help Desk</title>
		<link>http://theengagedconsumer.powered.com/2009/07/16/our-new-webinar-series-the-social-marketing-help-desk/</link>
		<comments>http://theengagedconsumer.powered.com/2009/07/16/our-new-webinar-series-the-social-marketing-help-desk/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 23:43:08 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=608</guid>
		<description><![CDATA[Powered does a lot of webinars, and has had many that were very well-attended this year. Every time, attendees submit great questions and have unique business problems they are trying to solve through social marketing, but we never have enough time to address them all to the benefit of the group. This year, over 200 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=608&subd=theengagedconsumer&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/07/16/our-new-webinar-series-the-social-marketing-help-desk/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Doug</media:title>
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		<media:content url="http://theengagedconsumer.files.wordpress.com/2009/07/lucy-doctor.jpg?w=270" medium="image">
			<media:title type="html">Lucy Doctor</media:title>
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		<item>
		<title>Weekly Social Marketing Links: July 7, 2009</title>
		<link>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/</link>
		<comments>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 22:55:23 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=606</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=606&subd=theengagedconsumer&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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