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	<title>The Engaged Consumer</title>
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		<title>The Engaged Consumer</title>
		<link>http://theengagedconsumer.powered.com</link>
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		<title>Double Shot of Weekly Social Marketing Links: June 30, 2009</title>
		<link>http://theengagedconsumer.powered.com/2009/07/02/double-shot-of-weekly-social-marketing-links-june-30-2009/</link>
		<comments>http://theengagedconsumer.powered.com/2009/07/02/double-shot-of-weekly-social-marketing-links-june-30-2009/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 22:22:27 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=583</guid>
		<description><![CDATA[Crap. How many times can I make excuses for not getting our group&#8217;s weekly links out there. Not many more I guess.
With that as a backdrop, let&#8217;s skip right to the good stuff.
Beth Lopez (Marketing)
My article this week Social Media Is Changing the Content Marketplace by Heidi Cohen. Article focuses on the ways social media is impacting traditional [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=583&subd=theengagedconsumer&ref=&feed=1" />]]></description>
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Does Your Social Media Portfolio Include a 401k?</title>
		<link>http://theengagedconsumer.powered.com/2009/06/24/does-your-social-media-portfolio-include-a-401k/</link>
		<comments>http://theengagedconsumer.powered.com/2009/06/24/does-your-social-media-portfolio-include-a-401k/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 18:22:27 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing agencies]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=577</guid>
		<description><![CDATA[Recently I&#8217;ve been thinking more about (and working on) how Powered, as a social marketing provider that focuses on building online communities for brands, can expand our partnerships with those brands&#8217; marketing agencies. In an earlier post, I broke down the question of whether or not agencies can evolve into social. In that post I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=577&subd=theengagedconsumer&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/06/24/does-your-social-media-portfolio-include-a-401k/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Doug</media:title>
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		<title>Upcoming Webcast: Pitfalls and Best Practices for Online Community Building (6/24)</title>
		<link>http://theengagedconsumer.powered.com/2009/06/21/upcoming-webcast-pitfalls-and-best-practices-for-online-community-building-624/</link>
		<comments>http://theengagedconsumer.powered.com/2009/06/21/upcoming-webcast-pitfalls-and-best-practices-for-online-community-building-624/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 02:43:55 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=574</guid>
		<description><![CDATA[Yes, this is going to be a good one. Don&#8217;t miss the opportunity to join Forrester Principal Analyst, Lisa Bradner, Communispace CMO, Debi Kleiman and Aaron Strout, CMO, Powered (yup, that&#8217;s me) this Wednesday, June 24 at 2 PM CT as we talk about the good, bad and the ugly of community building. Our presentation [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=574&subd=theengagedconsumer&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/06/21/upcoming-webcast-pitfalls-and-best-practices-for-online-community-building-624/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">Lisa Radner, Forrester</media:title>
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			<media:title type="html">Debi Kleiman, Communispace</media:title>
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			<media:title type="html">Aaron Strout, Powered</media:title>
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		<title>Double Shot of Weekly Social Marketing Links: June 10, 2009</title>
		<link>http://theengagedconsumer.powered.com/2009/06/16/double-shot-of-weekly-social-marketing-links-june-10-2009/</link>
		<comments>http://theengagedconsumer.powered.com/2009/06/16/double-shot-of-weekly-social-marketing-links-june-10-2009/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 14:07:50 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=566</guid>
		<description><![CDATA[Alright, I&#8217;ve been a little lax in my blogging responsibilities. You REALLY know that this is the case when I can&#8217;t even make the time to post a digest of the links that the product/marketing/business development teams at Powered pull together on a weekly basis. In fairness to me, I&#8217;ve been in the process of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=566&subd=theengagedconsumer&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Back to School Podcast: The Real Scoop on Facebook Connect</title>
		<link>http://theengagedconsumer.powered.com/2009/06/11/back-to-school-podcast-the-real-scoop-on-facebook-connect/</link>
		<comments>http://theengagedconsumer.powered.com/2009/06/11/back-to-school-podcast-the-real-scoop-on-facebook-connect/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 17:31:49 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Facebook Connect]]></category>
		<category><![CDATA[jennifer leggio]]></category>
		<category><![CDATA[marshall kirkpatrick]]></category>
		<category><![CDATA[matthew lees]]></category>
		<category><![CDATA[Patricia Seybold Group]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[readwriteweb]]></category>
		<category><![CDATA[ZDNet Blog]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=567</guid>
		<description><![CDATA[With Powered&#8217;s recent release of Facebook Connect, you won&#8217;t be surprised to hear me say that I think this is the future of social marketing. To help share in this excitement, our PR firm, SHIFT Communications, amassed three big brains (all three of which are friends) in Jennifer Leggio, social media blogger at ZDNet, Marshall [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=567&subd=theengagedconsumer&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/06/11/back-to-school-podcast-the-real-scoop-on-facebook-connect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Inbound Marketing Summit Lessons: Listen, Be Authentic and Measure!</title>
		<link>http://theengagedconsumer.powered.com/2009/05/29/inbound-marketing-summit-lessons-listen-be-authentic-and-measure/</link>
		<comments>http://theengagedconsumer.powered.com/2009/05/29/inbound-marketing-summit-lessons-listen-be-authentic-and-measure/#comments</comments>
		<pubDate>Fri, 29 May 2009 11:06:44 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=552</guid>
		<description><![CDATA[
If hearing the words &#8220;listen, be authentic and measure&#8221; brings back childhood memories of your parents badgering you about &#8220;brushing your teeth, keeping your elbows off the table and/or putting your clothes in the hamper,&#8221; that is a good thing. It means those of us who are doing our best to lead the social charge [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=552&subd=theengagedconsumer&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/05/29/inbound-marketing-summit-lessons-listen-be-authentic-and-measure/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Weekly Social Marketing Links: May 25, 2009</title>
		<link>http://theengagedconsumer.powered.com/2009/05/28/weekly-social-marketing-links-may-25-2009/</link>
		<comments>http://theengagedconsumer.powered.com/2009/05/28/weekly-social-marketing-links-may-25-2009/#comments</comments>
		<pubDate>Fri, 29 May 2009 02:42:44 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/2009/05/28/weekly-social-marketing-links-may-25-2009/</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=553&subd=theengagedconsumer&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/05/28/weekly-social-marketing-links-may-25-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<item>
		<title>Loyalty Marketing Meets Social Marketing Podcast: Episode 2</title>
		<link>http://theengagedconsumer.powered.com/2009/05/25/loyalty-marketing-meets-social-marketing-podcast-episode-2/</link>
		<comments>http://theengagedconsumer.powered.com/2009/05/25/loyalty-marketing-meets-social-marketing-podcast-episode-2/#comments</comments>
		<pubDate>Mon, 25 May 2009 22:04:05 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=549</guid>
		<description><![CDATA[This is the second episode in the bi-weekly series of podcasts that I&#8217;m doing with author and loyalty marketing expert, Jill Griffin (you can find episode one here). During these brief 5-8 minute podcasts, we&#8217;ll be talking about the intersection of loyalty and social marketing and how focusing on both disciplines can help large and small [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=549&subd=theengagedconsumer&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/05/25/loyalty-marketing-meets-social-marketing-podcast-episode-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">podcast</media:title>
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		<title>May 19: Weekly Content/Social Marketing Links</title>
		<link>http://theengagedconsumer.powered.com/2009/05/20/may-19-weekly-contentsocial-marketing-links/</link>
		<comments>http://theengagedconsumer.powered.com/2009/05/20/may-19-weekly-contentsocial-marketing-links/#comments</comments>
		<pubDate>Wed, 20 May 2009 20:09:31 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=541</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=541&subd=theengagedconsumer&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Monsanto: Turning Heads with Social Media</title>
		<link>http://theengagedconsumer.powered.com/2009/05/18/monsanto-turning-heads-with-social-media/</link>
		<comments>http://theengagedconsumer.powered.com/2009/05/18/monsanto-turning-heads-with-social-media/#comments</comments>
		<pubDate>Mon, 18 May 2009 20:57:13 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=531</guid>
		<description><![CDATA[
Chances are, you&#8217;ve heard of the agri-business giant, Monsanto. If you haven&#8217;t, you&#8217;ve probably read about some of the controversy surrounding their business. After all, they&#8217;ve been identified by the EPA as being a &#8220;&#8216;potentially responsible party&#8217; for 56 contaminated sites (Superfund sites) in the US1&#8220;. Their genetically engineered seeds haven&#8217;t exactly endeared themselves to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&blog=2210028&post=531&subd=theengagedconsumer&ref=&feed=1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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