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	<title>The Engaged Consumer</title>
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	<link>http://theengagedconsumer.powered.com</link>
	<description></description>
	<pubDate>Fri, 30 May 2008 19:55:29 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Forrester - Online Communities: Build or Join?</title>
		<link>http://theengagedconsumer.powered.com/2008/05/30/forrester-online-communities-build-or-join/</link>
		<comments>http://theengagedconsumer.powered.com/2008/05/30/forrester-online-communities-build-or-join/#comments</comments>
		<pubDate>Fri, 30 May 2008 19:55:29 +0000</pubDate>
		<dc:creator>Jeff Petry</dc:creator>
		
		<category><![CDATA[Community]]></category>

		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=63</guid>
		<description><![CDATA[I&#8217;m increasingly becoming a fan of Jeremiah Owyang.  One of his recent reports at Forrester is Online Communities: Build or Join? With the increasing desire by brands to &#8220;go social,&#8221; it seems many frequently rush to judgment and build their own community without recognizing there are many vibrant, enthusiastic communities already out there. By &#8220;joining&#8221; instead [...]]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2008/05/30/forrester-online-communities-build-or-join/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jpetry69-128.jpg" medium="image">
			<media:title type="html">Jeff Petry</media:title>
		</media:content>
	</item>
		<item>
		<title>MorphMonkey: Social gets viral on Facebook</title>
		<link>http://theengagedconsumer.powered.com/2008/05/08/morphmonkey-social-gets-viral-on-facebook/</link>
		<comments>http://theengagedconsumer.powered.com/2008/05/08/morphmonkey-social-gets-viral-on-facebook/#comments</comments>
		<pubDate>Thu, 08 May 2008 22:42:52 +0000</pubDate>
		<dc:creator>koryelogan</dc:creator>
		
		<category><![CDATA[Social Marketing]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>

		<category><![CDATA[American Social Health Association]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[MorphMonkey]]></category>

		<category><![CDATA[viral campaign]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=61</guid>
		<description><![CDATA[
My reaction to the new MorphMonkey marketing campaign on Facebook is… well awkward. It just makes me feel a little uncomfortable. Yet that’s the point.
A press release from the American Social Health Association explains the campaign:
“In an unusual creative move, a team at Duval Guillaume (DG) has agreed to spread an infectious disease by working [...]]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2008/05/08/morphmonkey-social-gets-viral-on-facebook/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/koryelogan-128.jpg" medium="image">
			<media:title type="html">Korye Logan</media:title>
		</media:content>

		<media:content url="http://theengagedconsumer.files.wordpress.com/2008/05/morphmonkey.jpg" medium="image">
			<media:title type="html">MorphMonkey</media:title>
		</media:content>
	</item>
		<item>
		<title>Marketing 2015: Where everybody knows your name</title>
		<link>http://theengagedconsumer.powered.com/2008/05/03/marketing-2015-where-everybody-knows-your-name/</link>
		<comments>http://theengagedconsumer.powered.com/2008/05/03/marketing-2015-where-everybody-knows-your-name/#comments</comments>
		<pubDate>Sat, 03 May 2008 18:33:28 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
		
		<category><![CDATA[Social Marketing]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[openid]]></category>

		<category><![CDATA[opensocial]]></category>

		<category><![CDATA[semantic web]]></category>

		<category><![CDATA[social graph]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=32</guid>
		<description><![CDATA[Whether it&#8217;s Google&#8217;s fault or not, the web is getting smarter. The technology itself is moving toward a place where it understands more about who you are as a user, and what it&#8217;s showing you inside of your browser. Years from now these developments will have a profound effect on web experience for users, and [...]]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2008/05/03/marketing-2015-where-everybody-knows-your-name/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/wicksite-128.jpg" medium="image">
			<media:title type="html">Doug</media:title>
		</media:content>
	</item>
		<item>
		<title>25 Online Whacks to Boost Your Creativity</title>
		<link>http://theengagedconsumer.powered.com/2008/05/02/25-online-whacks-to-boost-your-creativity/</link>
		<comments>http://theengagedconsumer.powered.com/2008/05/02/25-online-whacks-to-boost-your-creativity/#comments</comments>
		<pubDate>Fri, 02 May 2008 19:16:35 +0000</pubDate>
		<dc:creator>koryelogan</dc:creator>
		
		<category><![CDATA[Engagement Marketing]]></category>

		<category><![CDATA[Social Marketing]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[A Whack on the Side of the Head]]></category>

		<category><![CDATA[Creative Thinking]]></category>

		<category><![CDATA[Guy Kawasaki]]></category>

		<category><![CDATA[Roger von Oech]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=58</guid>
		<description><![CDATA[Roger von Oech’s classic “A Whack on the Side of the Head” just turned 25. I used this book a lot in college and at my first agency job. We’d do a few of the exercise to kick start our creative sessions. This led to numerous fresh ideas.
The 25th Anniversary Edition of this creative classic [...]]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2008/05/02/25-online-whacks-to-boost-your-creativity/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/koryelogan-128.jpg" medium="image">
			<media:title type="html">Korye Logan</media:title>
		</media:content>

		<media:content url="http://theengagedconsumer.files.wordpress.com/2008/05/20-s-bewhacky-fw.gif?w=244" medium="image">
			<media:title type="html">Roger von Oech’s classic “A Whack on the Side of the Head” just turned 25.</media:title>
		</media:content>
	</item>
		<item>
		<title>Zappos Delivers WOW Moment</title>
		<link>http://theengagedconsumer.powered.com/2008/04/24/zappos-delivers-wow-moment/</link>
		<comments>http://theengagedconsumer.powered.com/2008/04/24/zappos-delivers-wow-moment/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 22:34:10 +0000</pubDate>
		<dc:creator>koryelogan</dc:creator>
		
		<category><![CDATA[Consumer Purchase Process]]></category>

		<category><![CDATA[Online Behaviors]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>

		<category><![CDATA[brand relationships]]></category>

		<category><![CDATA[customer service]]></category>

		<category><![CDATA[Tony Hsieh]]></category>

		<category><![CDATA[Wow moment]]></category>

		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=56</guid>
		<description><![CDATA[
Here’s a quick follow up to my recent post about Tony Hsieh and Zappos. I’m pleased to report that the company delivers on its WOW promise. Shortly after placing my order at www.Zappos.com on Wednesday, I received an email stating:
“Although you originally ordered Standard (4 to 5 business days) shipping and handling, we have given [...]]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2008/04/24/zappos-delivers-wow-moment/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/koryelogan-128.jpg" medium="image">
			<media:title type="html">Korye Logan</media:title>
		</media:content>

		<media:content url="http://theengagedconsumer.files.wordpress.com/2008/04/zapposwow.jpg?w=300" medium="image">
			<media:title type="html">My Zappos order was delivered overnight as a special WOW gift to make me feel good.</media:title>
		</media:content>
	</item>
		<item>
		<title>ANA 2008 Brand Innovation Conference in NYC</title>
		<link>http://theengagedconsumer.powered.com/2008/04/22/ana-2008-brand-innovation-conference-in-nyc/</link>
		<comments>http://theengagedconsumer.powered.com/2008/04/22/ana-2008-brand-innovation-conference-in-nyc/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 19:15:10 +0000</pubDate>
		<dc:creator>koryelogan</dc:creator>
		
		<category><![CDATA[Engagement Marketing]]></category>

		<category><![CDATA[Online Behaviors]]></category>

		<category><![CDATA[Social Commerce]]></category>

		<category><![CDATA[Social Marketing]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>

		<category><![CDATA[American Express]]></category>

		<category><![CDATA[ANA]]></category>

		<category><![CDATA[Association of National Advertisers]]></category>

		<category><![CDATA[Brand Building 2.0]]></category>

		<category><![CDATA[Claire Bennett]]></category>

		<category><![CDATA[Tony Hsieh]]></category>

		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=51</guid>
		<description><![CDATA[“Brand Building 2.0” is the manner marketers use to effectively reach and relate to their audience in today’s world. This method employs more than just digital media, such as the Internet and mobile devices. It requires consumer empowerment. This was the topic at last week’s ANA Conference at the Hard Rock Café Times Square in [...]]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2008/04/22/ana-2008-brand-innovation-conference-in-nyc/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/koryelogan-128.jpg" medium="image">
			<media:title type="html">Korye Logan</media:title>
		</media:content>

		<media:content url="http://theengagedconsumer.files.wordpress.com/2008/04/amex_membersknow.jpg" medium="image">
			<media:title type="html">American Express Members Know web site</media:title>
		</media:content>

		<media:content url="http://theengagedconsumer.files.wordpress.com/2008/04/zappos_culturebook2007.jpg" medium="image">
			<media:title type="html">Zappos 2007 Culture Book</media:title>
		</media:content>
	</item>
		<item>
		<title>A Golden Age for Consumers</title>
		<link>http://theengagedconsumer.powered.com/2008/04/14/a-golden-age-for-consumers/</link>
		<comments>http://theengagedconsumer.powered.com/2008/04/14/a-golden-age-for-consumers/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 19:35:30 +0000</pubDate>
		<dc:creator>Jeff Petry</dc:creator>
		
		<category><![CDATA[Online Behaviors]]></category>

		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=50</guid>
		<description><![CDATA[I was shopping at one of my local home centers this weekend and was talking to an associate about a product.  For the first time ever I had an associate suggest I go online for research and specifically suggest I check the product&#8217;s reviews. 
And it reminded me that wow&#8230;how far things have come in such [...]]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2008/04/14/a-golden-age-for-consumers/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jpetry69-128.jpg" medium="image">
			<media:title type="html">Jeff Petry</media:title>
		</media:content>
	</item>
		<item>
		<title>How Blogs &#38; Social Media Are Changing Crisis Communications</title>
		<link>http://theengagedconsumer.powered.com/2008/04/11/how-blogs-social-media-are-changing-crisis-communications/</link>
		<comments>http://theengagedconsumer.powered.com/2008/04/11/how-blogs-social-media-are-changing-crisis-communications/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 00:05:01 +0000</pubDate>
		<dc:creator>koryelogan</dc:creator>
		
		<category><![CDATA[Online Behaviors]]></category>

		<category><![CDATA[Social Marketing]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>

		<category><![CDATA[Aircraft inspections]]></category>

		<category><![CDATA[American Airlines]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[Crisis Communications]]></category>

		<category><![CDATA[flight cancellations]]></category>

		<category><![CDATA[Gerard Arprey]]></category>

		<category><![CDATA[Korye Logan]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=46</guid>
		<description><![CDATA[Flight cancellations from American Airlines created a lot of news coverage and consumer angst this week. The result of wiring problems on MD-80 airplanes, this situation got me thinking about how the involved communications teams are responding.
Are they holding cards close to the vest or communicating openly?
Are they leveraging the Internet and social media?
How are [...]]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2008/04/11/how-blogs-social-media-are-changing-crisis-communications/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/koryelogan-128.jpg" medium="image">
			<media:title type="html">Korye Logan</media:title>
		</media:content>

		<media:content url="http://theengagedconsumer.files.wordpress.com/2008/04/aamd80.jpg" medium="image">
			<media:title type="html">An American Airlines MD-80 during take off.</media:title>
		</media:content>
	</item>
		<item>
		<title>The Gratitude Effect: Building Consumer Loyalty</title>
		<link>http://theengagedconsumer.powered.com/2008/04/05/the-gratitude-effect-building-consumer-loyalty/</link>
		<comments>http://theengagedconsumer.powered.com/2008/04/05/the-gratitude-effect-building-consumer-loyalty/#comments</comments>
		<pubDate>Sat, 05 Apr 2008 20:28:00 +0000</pubDate>
		<dc:creator>koryelogan</dc:creator>
		
		<category><![CDATA[Engagement Marketing]]></category>

		<category><![CDATA[Social Commerce]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[consumer engagement]]></category>

		<category><![CDATA[gratitude effect]]></category>

		<category><![CDATA[Powered]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=55</guid>
		<description><![CDATA[Powered recently updated our web site. This update includes a series of videos detailing things such as social commerce, consumer engagement and the gratitude effect. These videos can be viewed on the Powered web site or at the Powered page on YouTube.
Here&#8217;s a sample video about the Gratitude Effect.
Learn what the gratitude effect is, where [...]]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2008/04/05/the-gratitude-effect-building-consumer-loyalty/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/koryelogan-128.jpg" medium="image">
			<media:title type="html">Korye Logan</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/wbrRIBRxgrM/2.jpg" medium="image" />
	</item>
		<item>
		<title>Shouldn’t The Golden Rule Apply to Marketing Too?</title>
		<link>http://theengagedconsumer.powered.com/2008/04/02/shouldn%e2%80%99t-the-golden-rule-apply-to-marketing-too/</link>
		<comments>http://theengagedconsumer.powered.com/2008/04/02/shouldn%e2%80%99t-the-golden-rule-apply-to-marketing-too/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 14:17:50 +0000</pubDate>
		<dc:creator>Jeff Petry</dc:creator>
		
		<category><![CDATA[Online Behaviors]]></category>

		<category><![CDATA[Social Marketing]]></category>

		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=39</guid>
		<description><![CDATA[
If you were a consumer (and you are) - would you like your marketing?  Would you want it done to you? Your family and friends? I’ve been in marketing for nearly 17 years and have found myself (unfortunately) on more than one occasion hypocritically applying a double standard.  “I don’t want that product’s [...]]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2008/04/02/shouldn%e2%80%99t-the-golden-rule-apply-to-marketing-too/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jpetry69-128.jpg" medium="image">
			<media:title type="html">Jeff Petry</media:title>
		</media:content>

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			<media:title type="html">rockgold1.jpg</media:title>
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