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	<title>The Engaged Consumer</title>
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		<title>The Engaged Consumer</title>
		<link>http://theengagedconsumer.powered.com</link>
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		<title>Powered and The Power of Social Business Design</title>
		<link>http://theengagedconsumer.powered.com/2010/12/21/powered-and-the-power-of-social-business-design-2/</link>
		<comments>http://theengagedconsumer.powered.com/2010/12/21/powered-and-the-power-of-social-business-design-2/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 12:51:11 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[dachis group]]></category>
		<category><![CDATA[Powered]]></category>
		<category><![CDATA[social business design]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1015013</guid>
		<description><![CDATA[A new day is dawning at Powered and its name is social business design. If you&#8217;ve heard that term before, you can thank the folks over at Dachis Group &#8212; who Powered is now a part of. That&#8217;s right, you can read that again, &#8220;who Powered is now a part of.&#8221; That&#8217;s because as of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1015013&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">Social Media Design</media:title>
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	</item>
		<item>
		<title>Paid Media&#8230; Meet Social Media: The New Twitter Model</title>
		<link>http://theengagedconsumer.powered.com/2010/11/16/paid-media-meet-social-media-the-new-twitter-model/</link>
		<comments>http://theengagedconsumer.powered.com/2010/11/16/paid-media-meet-social-media-the-new-twitter-model/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 19:45:57 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[paid media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014988</guid>
		<description><![CDATA[For three years, many of us skeptics have wondered aloud about the viability of Twitter. Will they sell sponsorships? Can they corporate tools help merit their billion dollar plus valuation? Would power users be wiling to pay for their services? Apparently, the answer is no (or at least not at the core). Instead, Twitter is taking [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014988&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2010/11/16/paid-media-meet-social-media-the-new-twitter-model/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Black Star Beer&#8217;s Commitment to Conversation</title>
		<link>http://theengagedconsumer.powered.com/2010/11/05/black-star-beers-commitment-to-conversation/</link>
		<comments>http://theengagedconsumer.powered.com/2010/11/05/black-star-beers-commitment-to-conversation/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 19:47:33 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[black star beer]]></category>
		<category><![CDATA[commitment to conversation]]></category>
		<category><![CDATA[experiential]]></category>
		<category><![CDATA[glenn banton]]></category>
		<category><![CDATA[joe jaffe]]></category>
		<category><![CDATA[join the conversation]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014997</guid>
		<description><![CDATA[In my colleague, Joseph Jaffe&#8217;s, second book is titled Join the Conversation, he talks about he importance of a concept called, &#8220;commitment to conversation.&#8221; You can probably guess what this means but just in case your like me and need things spelled out for you, the concept is directed toward businesses and strongly encourages them to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014997&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>We&#8217;re Excited about Social Media Week Atlanta (11/8-11/12)</title>
		<link>http://theengagedconsumer.powered.com/2010/10/29/were-excited-about-social-media-week-atlanta-november-8-12/</link>
		<comments>http://theengagedconsumer.powered.com/2010/10/29/were-excited-about-social-media-week-atlanta-november-8-12/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 18:18:04 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014983</guid>
		<description><![CDATA[Are you planning on participating in Atlanta&#8217;s Social Media Week (November 8 &#8211; 12, 2010)?  It&#8217;s going to be a week filled with great content, networking and of course parties. In fact, our company &#8212; Powered &#8212; is doing it&#8217;s share to help on all three fronts. Here are the details: For starters, our very [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014983&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2010/10/29/were-excited-about-social-media-week-atlanta-november-8-12/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>

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			<media:title type="html">three amigos</media:title>
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		<item>
		<title>Verizon&#8217;s &#8220;Room to Learn&#8221; Community</title>
		<link>http://theengagedconsumer.powered.com/2010/10/20/verizons-room-to-learn-community/</link>
		<comments>http://theengagedconsumer.powered.com/2010/10/20/verizons-room-to-learn-community/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 14:00:07 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014967</guid>
		<description><![CDATA[Today Verizon and Powered are proud to announce the launch [pdf] of a new &#8220;branded engagement community&#8221; called Room to Learn. It&#8217;s a big move for a smart company who operates in an industry that&#8217;s not known for it&#8217;s focus on customer service. In fact, the reason we&#8217;re so excited about this project is because [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014967&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2010/10/20/verizons-room-to-learn-community/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">verizon_logo</media:title>
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		<item>
		<title>5 Take Aways from the ANA&#8217;s 2010 Masters of Marketing Conference</title>
		<link>http://theengagedconsumer.powered.com/2010/10/19/5-take-aways-from-the-anas-2010-masters-of-marketing-conference/</link>
		<comments>http://theengagedconsumer.powered.com/2010/10/19/5-take-aways-from-the-anas-2010-masters-of-marketing-conference/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 02:20:01 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[ANA Masters of Marketing Conference]]></category>
		<category><![CDATA[ANAMarketers]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[Orlando]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014962</guid>
		<description><![CDATA[Last year, I had the pleasure of attending my first Masters of Marketing event in Phoenix, AZ (recap here). The thing that blew me away at that event and convinced me not only to come back, but also to sponsor this year, was the amount of talent amassed in one place at one time. Unlike [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014962&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2010/10/19/5-take-aways-from-the-anas-2010-masters-of-marketing-conference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>

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			<media:title type="html">Screen shot 2010-10-19 at 5.14.33 PM</media:title>
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	</item>
		<item>
		<title>Who is Powered?</title>
		<link>http://theengagedconsumer.powered.com/2010/10/11/who-is-powered/</link>
		<comments>http://theengagedconsumer.powered.com/2010/10/11/who-is-powered/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 21:54:31 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Powered]]></category>
		<category><![CDATA[social media agency]]></category>
		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014951</guid>
		<description><![CDATA[Normally, it is realistic to think that a company&#8217;s website can easily answer the question, &#8220;who are we.&#8221; That&#8217;s because in most cases, companies start off as something and grow organically. Occasionally, however, companies acquire (or are acquired by) other companies. And while this adds accretive products and services to their general offerings, it doesn&#8217;t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014951&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2010/10/11/who-is-powered/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>

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			<media:title type="html">transmogrifier</media:title>
		</media:content>

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			<media:title type="html">WhatWeDo</media:title>
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		<item>
		<title>The Next Big Thing? Lot&#8217;s of Little Things.</title>
		<link>http://theengagedconsumer.powered.com/2010/09/20/1014927/</link>
		<comments>http://theengagedconsumer.powered.com/2010/09/20/1014927/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 12:00:51 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[microMarketing]]></category>
		<category><![CDATA[verdino]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014927</guid>
		<description><![CDATA[If you haven&#8217;t met our VP of strategy here at Powered, Greg Verdino, you should try and remedy that soon. He&#8217;s a smart guy who brings a healthy dose of wit and snide to any channel you connect with him in. He&#8217;s also just written a book. A really good book I might add. One [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014927&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2010/09/20/1014927/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>

		<media:content url="http://farm5.static.flickr.com/4147/4999069873_16501d773f_o.jpg" medium="image" />

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		<item>
		<title>Looking at the Future: Onstar&#8217;s Live On</title>
		<link>http://theengagedconsumer.powered.com/2010/09/15/looking-at-the-future-onstars-live-on/</link>
		<comments>http://theengagedconsumer.powered.com/2010/09/15/looking-at-the-future-onstars-live-on/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 22:31:30 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Chevy]]></category>
		<category><![CDATA[christopher barger]]></category>
		<category><![CDATA[gm]]></category>
		<category><![CDATA[joseph jaffe]]></category>
		<category><![CDATA[kameya shows]]></category>
		<category><![CDATA[Live On]]></category>
		<category><![CDATA[OnStar]]></category>
		<category><![CDATA[simon salt]]></category>
		<category><![CDATA[Stubbs]]></category>
		<category><![CDATA[wayne sutton]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014918</guid>
		<description><![CDATA[It&#8217;s an OnStar kinda night at Stubbs &#8212; Austin, TX Last night, I had the pleasure of attending a fabulous event at Stubb&#8217;s BBQ here in Austin. The host of the party was OnStar (a Powered client) and the purpose of the shin dig was to announce OnStar&#8217;s latest and greatest in mobile technology called [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014918&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2010/09/15/looking-at-the-future-onstars-live-on/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>

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		<item>
		<title>Surrounded by Smart People</title>
		<link>http://theengagedconsumer.powered.com/2010/06/07/surrounded-by-smart-people/</link>
		<comments>http://theengagedconsumer.powered.com/2010/06/07/surrounded-by-smart-people/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 08:43:46 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[conversationagent]]></category>

		<guid isPermaLink="false">http://www.powered.com/ugc/blog/viewBlogPost/p/blogPostId/1014900/Surrounded_by_Smart_People.htm</guid>
		<description><![CDATA[This morning, we announced some very exciting news. Yes, Valeria Maltoni aka Conversation Agent (@ConversationAge&#160;on Twitter) has joined the company that I work for, Powered, as director of Strategy. In addition to being one of AdAge&#8217;s top 50 marketing bloggers, we&#8217;ve added a witty, hard working brand marketer to a fold that already included a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014900&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<media:content url="http://0.gravatar.com/avatar/0a786eba218ce1571e3dbd5eafc20c5f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">valeria</media:title>
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