Shouldn’t The Golden Rule Apply to Marketing Too?

If you were a consumer (and you are) – would you like your marketing? Would you want it done to you? Your family and friends? I’ve been in marketing for nearly 17 years and have found myself (unfortunately) on more than one occasion hypocritically applying a double standard. “I don’t want that product’s marketing noise [...]

Is Your Marketing C2C?

There’s been a fair bit of conversation about MySpace’s Never Ending Friending report. I was at the IAB event where the study was unveiled. Interesting stuff to be sure, but also befuddling (I suspect) to marketers. For me I think it boils down to… It’s not just about what your marketing and advertising says anymore. [...]

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