The Gratitude Effect: Building Consumer Loyalty

Posted on April 5, 2008 by koryelogan

Powered recently updated our web site. This update includes a series of videos detailing things such as social commerce, consumer engagement and the gratitude effect. These videos can be viewed on the Powered web site or at the Powered page on YouTube. Here’s a sample video about the Gratitude Effect. Learn what the gratitude effect [...]

Filed under: Engagement Marketing, Social Commerce, Uncategorized, Web 2.0 | Tagged: , , | 1 Comment »

The New Focus Groups: Social Networks

Posted on February 1, 2008 by Doug Wick

A recent article in the Wall Street Journal is an interesting piece on how big brands are using social networking software to establish their own mini-networks to act as focus groups for the development of new products and services. Some key outtakes: The article highlights the creation of the “I Love My Dog” network by [...]

Filed under: Social Commerce, Social Networking, Uncategorized | Tagged: , , , | 2 Comments »

Engagement Matters in Reel Life – New Nielsen Study

Posted on December 14, 2007 by koryelogan

A newly released study by Nielson Co. indicates that products placed in “emotionally engaging” television shows were recognized by 43% more consumers. The Nielsen Product Placement Valuation Study involved more than 10,000 individuals, 200 consumer brands and 50 programs. Essentially the study states that the more a viewer enjoys and is engaged by a TV [...]

Filed under: Engagement Marketing, Uncategorized | Tagged: , | 1 Comment »

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