May 19: Weekly Content/Social Marketing Links

Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]

How is Mobile Changing Social Media?

Last week, I received this question from @dbaron in my weekly webinar and wasn’t able to get to it. But I also felt that it is a larger topic that warrants a blog post. It’s a question we get frequently at Powered, typically with a follow-up question about how our platform handles mobile.
The answer right [...]

Community Powered, Live from SXSW: Tara Hunt

 
Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Tara Hunt, marketing lead at Intuit. Prior to joining joining Intuit, Tara has been involved in innovative projects and companies like Riya, Pinko Marketing, Citizen Agency, Barcamp and the Whuffle Factor.
During her conversation with Susan, Tara talks about how powerful online communities can [...]

Community Powered, Live from SXSW: Henry Jenkins

Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is the Director of MIT’s Collective Media Studies Research Lab, Henry Jenkins. It’s probably no surprise that Henry is a busy guy. In addition to teaching and running the CMSR Lab at MIT, he is also one of the most productive and influential film and media scholars in the [...]

Community Powered, Live from SXSW: Patricia Martin

We could not have picked a better person to kick off our #CommunityPowered podcast series, live from uber geek conference, SXSW. Patricia is not only an absolute joy to be around (she was kind enough to meet with us at 9:00 AM on Sunday morning), she’s also a very sharp cookie.
By way of background, Patricia [...]

We Are Not Immune…

Bad news today. Really bad news. We had to lay off a number of our employees. What makes the bad news worse is that not only are these people good friends but they are smart, hard working people. People that would go to battle for you. People that had your back.
An easy question to ask [...]

Would You Join a Toothpaste Community?

Would you join a community that focused on toothpaste?

Marketing 2015: Where everybody knows your name

Whether it’s Google’s fault or not, the web is getting smarter. The technology itself is moving toward a place where it understands more about who you are as a user, and what it’s showing you inside of your browser. Years from now these developments will have a profound effect on web experience for users, and [...]

25 Online Whacks to Boost Your Creativity

Roger von Oech’s classic “A Whack on the Side of the Head” just turned 25. I used this book a lot in college and at my first agency job. We’d do a few of the exercise to kick start our creative sessions. This led to numerous fresh ideas.
The 25th Anniversary Edition of this creative classic [...]

Zappos Delivers WOW Moment

Here’s a quick follow up to my recent post about Tony Hsieh and Zappos. I’m pleased to report that the company delivers on its WOW promise. Shortly after placing my order at www.Zappos.com on Wednesday, I received an email stating:
“Although you originally ordered Standard (4 to 5 business days) shipping and handling, we have given [...]