Posted on May 20, 2009 by Aaron Strout
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Uncategorized | 1 Comment »
Posted on May 12, 2009 by Doug Wick
Last week, I received this question from @dbaron in my weekly webinar and wasn’t able to get to it. But I also felt that it is a larger topic that warrants a blog post. It’s a question we get frequently at Powered, typically with a follow-up question about how our platform handles mobile.
The answer right [...]
Filed under: Mobile, Social Marketing, Uncategorized | Tagged: Brightkite, Mobile Marketing, Moximity | Leave a Comment »
Posted on April 15, 2009 by Aaron Strout
Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Tara Hunt, marketing lead at Intuit. Prior to joining joining Intuit, Tara has been involved in innovative projects and companies like Riya, Pinko Marketing, Citizen Agency, Barcamp and the Whuffle Factor.
During her conversation with Susan, Tara talks about how powerful online communities can [...]
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Posted on March 23, 2009 by Aaron Strout
Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is the Director of MIT’s Collective Media Studies Research Lab, Henry Jenkins. It’s probably no surprise that Henry is a busy guy. In addition to teaching and running the CMSR Lab at MIT, he is also one of the most productive and influential film and media scholars in the [...]
Filed under: Uncategorized | Tagged: collective media studies, henry jenkins, MIT, podcasts | 2 Comments »
Posted on March 16, 2009 by Aaron Strout
We could not have picked a better person to kick off our #CommunityPowered podcast series, live from uber geek conference, SXSW. Patricia is not only an absolute joy to be around (she was kind enough to meet with us at 9:00 AM on Sunday morning), she’s also a very sharp cookie.
By way of background, Patricia [...]
Filed under: Uncategorized | Tagged: Ad Age, huffington post, podcasts, RenGen | 2 Comments »
Posted on January 30, 2009 by Aaron Strout
Bad news today. Really bad news. We had to lay off a number of our employees. What makes the bad news worse is that not only are these people good friends but they are smart, hard working people. People that would go to battle for you. People that had your back.
An easy question to ask [...]
Filed under: Uncategorized | 2 Comments »
Posted on May 3, 2008 by Doug Wick
Whether it’s Google’s fault or not, the web is getting smarter. The technology itself is moving toward a place where it understands more about who you are as a user, and what it’s showing you inside of your browser. Years from now these developments will have a profound effect on web experience for users, and [...]
Filed under: Social Marketing, Social Media, Social Networking, Web 2.0 | Tagged: Google, openid, opensocial, semantic web, social graph | 6 Comments »
Posted on May 2, 2008 by koryelogan
Roger von Oech’s classic “A Whack on the Side of the Head” just turned 25. I used this book a lot in college and at my first agency job. We’d do a few of the exercise to kick start our creative sessions. This led to numerous fresh ideas.
The 25th Anniversary Edition of this creative classic [...]
Filed under: Engagement Marketing, Social Marketing, Web 2.0 | Tagged: A Whack on the Side of the Head, Creative Thinking, Guy Kawasaki, Roger von Oech | 2 Comments »
Posted on April 24, 2008 by koryelogan
Here’s a quick follow up to my recent post about Tony Hsieh and Zappos. I’m pleased to report that the company delivers on its WOW promise. Shortly after placing my order at www.Zappos.com on Wednesday, I received an email stating:
“Although you originally ordered Standard (4 to 5 business days) shipping and handling, we have given [...]
Filed under: Consumer Purchase Process, Online Behaviors, Word of Mouth / Viral Marketing | Tagged: brand relationships, customer service, Tony Hsieh, Wow moment, Zappos | Leave a Comment »
