Who is Powered?

Posted on October 11, 2010 by Aaron Strout

Normally, it is realistic to think that a company’s website can easily answer the question, “who are we.” That’s because in most cases, companies start off as something and grow organically. Occasionally, however, companies acquire (or are acquired by) other companies. And while this adds accretive products and services to their general offerings, it doesn’t [...]

Filed under: Austin, Content Marketing, facebook, Measurement, Mobile, ROI and Marketing Measurement, Social Media, Social Networking, Twitter | Tagged: , , | Leave a Comment »

The Next Big Thing? Lot’s of Little Things.

Posted on September 20, 2010 by Aaron Strout

If you haven’t met our VP of strategy here at Powered, Greg Verdino, you should try and remedy that soon. He’s a smart guy who brings a healthy dose of wit and snide to any channel you connect with him in. He’s also just written a book. A really good book I might add. One [...]

Filed under: Content Marketing, facebook, Mobile, Social Networking, Twitter | Tagged: , | 1 Comment »

Podcast: Driving Awareness & Engagement with Social

Posted on August 21, 2009 by Aaron Strout

One of the things I love about my job is that I get a chance to meet and interview tons of interesting people. Some are execs at big companies? Others are authors of thought provoking books. And some are just plain smart individuals who are teaching companies how to embrace the power of social networking [...]

Filed under: Community, Engagement Marketing, ROI and Marketing Measurement, Social Marketing, Social Media, Twitter | 3 Comments »

Weekly Social Marketing Links: August 11, 2009

Posted on August 13, 2009 by Aaron Strout

Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]

Filed under: Content Marketing, facebook, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter | 1 Comment »

Audio from 1st Social Marketing Help Desk Webinar

Posted on August 13, 2009 by Aaron Strout

A few weeks ago, we launched a new flavor of webinars called the Social Marketing Help Desk. You can read more of the details here in colleague, Doug Wick’s excellent post. The goal is to focus more on the questions vs. the content since we always get way more questions than we can answer during [...]

Filed under: Content Marketing, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Twitter | Tagged: , , , | 1 Comment »

Weekly Social Marketing Links: July 7, 2009

Posted on July 15, 2009 by Aaron Strout

Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]

Filed under: content, Content Marketing, facebook, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter | 1 Comment »

Monsanto: Turning Heads with Social Media

Posted on May 18, 2009 by Aaron Strout

Chances are, you’ve heard of the agri-business giant, Monsanto. If you haven’t, you’ve probably read about some of the controversy surrounding their business. After all, they’ve been identified by the EPA as being a “‘potentially responsible party’ for 56 contaminated sites (Superfund sites) in the US1“. Their genetically engineered seeds haven’t exactly endeared themselves to [...]

Filed under: Social Marketing, Social Networking, Twitter | 8 Comments »

April 29: Weekly Content/Social Marketing Links

Posted on May 4, 2009 by Aaron Strout

As I mentioned in our first Weekly Content/Social Marketing Links post, I’ve asked the Powered marketing, business development and product teams to pick one news article, blog post or research report a week that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second [...]

Filed under: Content Marketing, Social Media, Twitter | Leave a Comment »

Community Powered, Live from SXSW: Aaron Strout

Posted on April 16, 2009 by Aaron Strout

  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is little old me. That’s right, yours truly. Aaron Strout. Susan thought it was only fair that after working with her to arrange 13 other podcasts, helping her set up shop and then posting all other 13 that I should get a [...]

Filed under: Austin, Content Marketing, facebook, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter | 1 Comment »

Community Powered, Live from SXSW: Chris Brogan

Posted on March 27, 2009 by Aaron Strout

  CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Chris Brogan who is not only a good friend but number two on AdAge’s list of top 50 Marketing bloggers (watch out Seth Godin). In his spare time, Chris is the President of New Marketing Labs, co-founder of Podcamp and spiritual lead of the Inbound [...]

Filed under: Community, Social Marketing, Social Media, Twitter | Tagged: , , , | 1 Comment »

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