Yesterday when I picked my daughter up from school – she’s in fourth grade – she almost sheepishly showed me a necklace I knew I’d never seen before. When I asked where she got it she said “It was on my desk”, but I knew that wasn’t the whole story. After a little carefully poking [...]
Filed under: Community, Content Marketing, Engagement Marketing, Social Marketing, Social Networking, Twitter | Leave a Comment »
The web, from a technical perspective, is orders of magnitude more complex than it used to be. What used to amount to the creation and layout of graphic files and text on a page has blossomed into a network of websites that look more like applications than publications. Most of this complexity is due to [...]
Filed under: Community, Social Marketing, Social Networking, Web 2.0 | Tagged: Brierly, content management, CRM, Jive, Lithium, Loyalty Labs, Mzinga, Ning, relationship marketing | 4 Comments »
There are a lot of brands out there chasing the same audiences. Consumer goods purveyors are pursuing the purchasing-power moms. Financial services and technology companies are after the small business owners. Just about everyone is trying to figure out Gen Y and the “digitally born.” In our last post my colleagues Aaron and Bill touched [...]
Filed under: Community, Social Marketing, Social Networking, Word of Mouth / Viral Marketing | 4 Comments »
My reaction to the new MorphMonkey marketing campaign on Facebook is… well awkward. It just makes me feel a little uncomfortable. Yet that’s the point. A press release from the American Social Health Association explains the campaign: “In an unusual creative move, a team at Duval Guillaume (DG) has agreed to spread an infectious disease [...]
Filed under: Social Marketing, Social Networking, Web 2.0, Word of Mouth / Viral Marketing | Tagged: American Social Health Association, facebook, MorphMonkey, viral campaign | Leave a Comment »
Whether it’s Google’s fault or not, the web is getting smarter. The technology itself is moving toward a place where it understands more about who you are as a user, and what it’s showing you inside of your browser. Years from now these developments will have a profound effect on web experience for users, and [...]
Filed under: Social Marketing, Social Media, Social Networking, Uncategorized, Web 2.0 | Tagged: Google, openid, opensocial, semantic web, social graph | 5 Comments »
The South by Southwest Interactive festival is starting up in Austin today and continuing for the next few days, with a host of keynotes and panels that will appeal to web designers, developers, and businesspeople alike. Powered will be rolling out some folks that fit in all of those various categories to attend the proceedings, [...]
Filed under: Social Marketing, Social Media, Social Networking, Web 2.0 | Tagged: South by Southwest | Leave a Comment »
I remember well the first request I got, back in 2003, to become friends with someone on Friendster. The idea was pretty simple – you logged in, you created a profile, and you created a hard link from your profile to the profile of the person who invited you. You invited your other friends to [...]
Filed under: Social Commerce, Social Networking | Tagged: facebook, myspace, Social Commerce, Social Networking | 2 Comments »
A recent article in the Wall Street Journal is an interesting piece on how big brands are using social networking software to establish their own mini-networks to act as focus groups for the development of new products and services. Some key outtakes: The article highlights the creation of the “I Love My Dog” network by [...]
Filed under: Social Commerce, Social Networking, Uncategorized | Tagged: del monte, inside research, market research, Social Commerce | 2 Comments »
There’s been a fair bit of conversation about MySpace’s Never Ending Friending report. I was at the IAB event where the study was unveiled. Interesting stuff to be sure, but also befuddling (I suspect) to marketers. For me I think it boils down to… It’s not just about what your marketing and advertising says anymore. [...]
Filed under: Engagement Marketing, Online Behaviors, Social Networking, Word of Mouth / Viral Marketing | 1 Comment »
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