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	<title>The Engaged Consumer &#187; Social Networking</title>
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		<title>The Engaged Consumer &#187; Social Networking</title>
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		<title>Who is Powered?</title>
		<link>http://theengagedconsumer.powered.com/2010/10/11/who-is-powered/</link>
		<comments>http://theengagedconsumer.powered.com/2010/10/11/who-is-powered/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 21:54:31 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Powered]]></category>
		<category><![CDATA[social media agency]]></category>
		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014951</guid>
		<description><![CDATA[Normally, it is realistic to think that a company&#8217;s website can easily answer the question, &#8220;who are we.&#8221; That&#8217;s because in most cases, companies start off as something and grow organically. Occasionally, however, companies acquire (or are acquired by) other companies. And while this adds accretive products and services to their general offerings, it doesn&#8217;t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014951&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Next Big Thing? Lot&#8217;s of Little Things.</title>
		<link>http://theengagedconsumer.powered.com/2010/09/20/1014927/</link>
		<comments>http://theengagedconsumer.powered.com/2010/09/20/1014927/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 12:00:51 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[microMarketing]]></category>
		<category><![CDATA[verdino]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014927</guid>
		<description><![CDATA[If you haven&#8217;t met our VP of strategy here at Powered, Greg Verdino, you should try and remedy that soon. He&#8217;s a smart guy who brings a healthy dose of wit and snide to any channel you connect with him in. He&#8217;s also just written a book. A really good book I might add. One [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014927&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Weekly Social Marketing Links: August 11, 2009</title>
		<link>http://theengagedconsumer.powered.com/2009/08/13/weekly-social-marketing-links-august-11-2009/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/13/weekly-social-marketing-links-august-11-2009/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 20:42:12 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=651</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=651&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Weekly Social Marketing Links: July 7, 2009</title>
		<link>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/</link>
		<comments>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 22:55:23 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=606</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=606&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Upcoming Webcast: Pitfalls and Best Practices for Online Community Building (6/24)</title>
		<link>http://theengagedconsumer.powered.com/2009/06/21/upcoming-webcast-pitfalls-and-best-practices-for-online-community-building-624/</link>
		<comments>http://theengagedconsumer.powered.com/2009/06/21/upcoming-webcast-pitfalls-and-best-practices-for-online-community-building-624/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 02:43:55 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=574</guid>
		<description><![CDATA[Yes, this is going to be a good one. Don&#8217;t miss the opportunity to join Forrester Principal Analyst, Lisa Bradner, Communispace CMO, Debi Kleiman and Aaron Strout, CMO, Powered (yup, that&#8217;s me) this Wednesday, June 24 at 2 PM CT as we talk about the good, bad and the ugly of community building. Our presentation [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=574&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/06/21/upcoming-webcast-pitfalls-and-best-practices-for-online-community-building-624/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">Lisa Radner, Forrester</media:title>
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			<media:title type="html">Debi Kleiman, Communispace</media:title>
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		<item>
		<title>Loyalty Marketing Meets Social Marketing Podcast: Episode 2</title>
		<link>http://theengagedconsumer.powered.com/2009/05/25/loyalty-marketing-meets-social-marketing-podcast-episode-2/</link>
		<comments>http://theengagedconsumer.powered.com/2009/05/25/loyalty-marketing-meets-social-marketing-podcast-episode-2/#comments</comments>
		<pubDate>Mon, 25 May 2009 22:04:05 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=549</guid>
		<description><![CDATA[This is the second episode in the bi-weekly series of podcasts that I&#8217;m doing with author and loyalty marketing expert, Jill Griffin (you can find episode one here). During these brief 5-8 minute podcasts, we&#8217;ll be talking about the intersection of loyalty and social marketing and how focusing on both disciplines can help large and small [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=549&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/05/25/loyalty-marketing-meets-social-marketing-podcast-episode-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Monsanto: Turning Heads with Social Media</title>
		<link>http://theengagedconsumer.powered.com/2009/05/18/monsanto-turning-heads-with-social-media/</link>
		<comments>http://theengagedconsumer.powered.com/2009/05/18/monsanto-turning-heads-with-social-media/#comments</comments>
		<pubDate>Mon, 18 May 2009 20:57:13 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=531</guid>
		<description><![CDATA[Chances are, you&#8217;ve heard of the agri-business giant, Monsanto. If you haven&#8217;t, you&#8217;ve probably read about some of the controversy surrounding their business. After all, they&#8217;ve been identified by the EPA as being a &#8220;&#8216;potentially responsible party&#8217; for 56 contaminated sites (Superfund sites) in the US1&#8220;. Their genetically engineered seeds haven&#8217;t exactly endeared themselves to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=531&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>8</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Community Powered, Live from SXSW: Aaron Strout</title>
		<link>http://theengagedconsumer.powered.com/2009/04/16/community-powered-live-from-sxsw-aaron-strout/</link>
		<comments>http://theengagedconsumer.powered.com/2009/04/16/community-powered-live-from-sxsw-aaron-strout/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 19:12:30 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=484</guid>
		<description><![CDATA[  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is little old me. That&#8217;s right, yours truly. Aaron Strout. Susan thought it was only fair that after working with her to arrange 13 other podcasts, helping her set up shop and then posting all other 13 that I should get a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=484&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/04/16/community-powered-live-from-sxsw-aaron-strout/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>

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			<media:title type="html">Susan Bratton &#38; Aaron Strout at the SXSW Mashable Party</media:title>
		</media:content>

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		<title>Community Powered, Live from SXSW: Peter Fasano</title>
		<link>http://theengagedconsumer.powered.com/2009/04/08/community-powered-live-from-sxsw-peter-fasano/</link>
		<comments>http://theengagedconsumer.powered.com/2009/04/08/community-powered-live-from-sxsw-peter-fasano/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 17:40:56 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[facebook fanpage]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[sxsw]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=448</guid>
		<description><![CDATA[  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Peter Fasano, global interactive marketing team member and social media marketing manager at The Coca Cola Company.  Peter Fasano is also the principal of mass+logic, a consultancy focused on digital marketing and social computing. If that wasn&#8217;t enough to keep Peter busy, he&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=448&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/04/08/community-powered-live-from-sxsw-peter-fasano/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">Photo Credit: Keith Burtis</media:title>
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		<item>
		<title>Uncool, man. Uncool.</title>
		<link>http://theengagedconsumer.powered.com/2009/03/30/uncool-man-uncool/</link>
		<comments>http://theengagedconsumer.powered.com/2009/03/30/uncool-man-uncool/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 15:29:49 +0000</pubDate>
		<dc:creator>lswicker</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=194</guid>
		<description><![CDATA[My daughter is thirteen years old. She&#8217;s smart, savvy, and wise beyond her years in many ways. She&#8217;s a tech-freak, teaching herself photo editing, photography, HTML, and more. Her Palm® Centro™ is constantly in her hand. In many ways, she and her gaggle of friends are the perfect audience for social marketing. We talk about [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=194&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">lswicker</media:title>
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