Who is Powered?

Posted on October 11, 2010 by Aaron Strout

Normally, it is realistic to think that a company’s website can easily answer the question, “who are we.” That’s because in most cases, companies start off as something and grow organically. Occasionally, however, companies acquire (or are acquired by) other companies. And while this adds accretive products and services to their general offerings, it doesn’t [...]

Filed under: Austin, Content Marketing, facebook, Measurement, Mobile, ROI and Marketing Measurement, Social Media, Social Networking, Twitter | Tagged: , , | Leave a Comment »

The Next Big Thing? Lot’s of Little Things.

Posted on September 20, 2010 by Aaron Strout

If you haven’t met our VP of strategy here at Powered, Greg Verdino, you should try and remedy that soon. He’s a smart guy who brings a healthy dose of wit and snide to any channel you connect with him in. He’s also just written a book. A really good book I might add. One [...]

Filed under: Content Marketing, facebook, Mobile, Social Networking, Twitter | Tagged: , | 1 Comment »

Weekly Social Marketing Links: August 11, 2009

Posted on August 13, 2009 by Aaron Strout

Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]

Filed under: Content Marketing, facebook, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter | 1 Comment »

Weekly Social Marketing Links: July 7, 2009

Posted on July 15, 2009 by Aaron Strout

Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]

Filed under: content, Content Marketing, facebook, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter | 1 Comment »

Upcoming Webcast: Pitfalls and Best Practices for Online Community Building (6/24)

Posted on June 21, 2009 by Aaron Strout

Yes, this is going to be a good one. Don’t miss the opportunity to join Forrester Principal Analyst, Lisa Bradner, Communispace CMO, Debi Kleiman and Aaron Strout, CMO, Powered (yup, that’s me) this Wednesday, June 24 at 2 PM CT as we talk about the good, bad and the ugly of community building. Our presentation [...]

Filed under: Community, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking | Leave a Comment »

Loyalty Marketing Meets Social Marketing Podcast: Episode 2

Posted on May 25, 2009 by Aaron Strout

This is the second episode in the bi-weekly series of podcasts that I’m doing with author and loyalty marketing expert, Jill Griffin (you can find episode one here). During these brief 5-8 minute podcasts, we’ll be talking about the intersection of loyalty and social marketing and how focusing on both disciplines can help large and small [...]

Filed under: Austin, Social Marketing, Social Media, Social Networking | 1 Comment »

Monsanto: Turning Heads with Social Media

Posted on May 18, 2009 by Aaron Strout

Chances are, you’ve heard of the agri-business giant, Monsanto. If you haven’t, you’ve probably read about some of the controversy surrounding their business. After all, they’ve been identified by the EPA as being a “‘potentially responsible party’ for 56 contaminated sites (Superfund sites) in the US1“. Their genetically engineered seeds haven’t exactly endeared themselves to [...]

Filed under: Social Marketing, Social Networking, Twitter | 8 Comments »

Community Powered, Live from SXSW: Aaron Strout

Posted on April 16, 2009 by Aaron Strout

  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is little old me. That’s right, yours truly. Aaron Strout. Susan thought it was only fair that after working with her to arrange 13 other podcasts, helping her set up shop and then posting all other 13 that I should get a [...]

Filed under: Austin, Content Marketing, facebook, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter | 1 Comment »

Community Powered, Live from SXSW: Peter Fasano

Posted on April 8, 2009 by Aaron Strout

  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Peter Fasano, global interactive marketing team member and social media marketing manager at The Coca Cola Company.  Peter Fasano is also the principal of mass+logic, a consultancy focused on digital marketing and social computing. If that wasn’t enough to keep Peter busy, he’s [...]

Filed under: Austin, Social Marketing, Social Media, Social Networking | Tagged: , , , | 2 Comments »

Uncool, man. Uncool.

Posted on March 30, 2009 by lswicker

My daughter is thirteen years old. She’s smart, savvy, and wise beyond her years in many ways. She’s a tech-freak, teaching herself photo editing, photography, HTML, and more. Her Palm® Centro™ is constantly in her hand. In many ways, she and her gaggle of friends are the perfect audience for social marketing. We talk about [...]

Filed under: Social Networking, Word of Mouth / Viral Marketing | 2 Comments »

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