This is the second episode in the bi-weekly series of podcasts that I’m doing with author and loyalty marketing expert, Jill Griffin (you can find episode one here). During these brief 5-8 minute podcasts, we’ll be talking about the intersection of loyalty and social marketing and how focusing on both disciplines can help large and small [...]
Filed under: Austin, Social Marketing, Social Media, Social Networking | 1 Comment »
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Community, Content Marketing, facebook, ROI and Marketing Measurement, Social Marketing, Social Media | 1 Comment »
As I mentioned in our first Weekly Content/Social Marketing Links post, I’ve asked the Powered marketing, business development and product teams to pick one news article, blog post or research report a week that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second [...]
Filed under: Content Marketing, Social Media, Twitter | Leave a Comment »
Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is little old me. That’s right, yours truly. Aaron Strout. Susan thought it was only fair that after working with her to arrange 13 other podcasts, helping her set up shop and then posting all other 13 that I should get a [...]
Filed under: Austin, Content Marketing, facebook, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter | 1 Comment »
Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Cathy Brooks principal of Other Than That Consulting and head of content and bizdev at Seesmic. By way of background, Cathy has spent more than two decades working in and around media and communications beginning in 1982 with a job ripping wire copy (yes [...]
Filed under: Austin, Social Media | Tagged: Cathy Brooks, podcasts, sxsw | Leave a Comment »
Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Peter Fasano, global interactive marketing team member and social media marketing manager at The Coca Cola Company. Peter Fasano is also the principal of mass+logic, a consultancy focused on digital marketing and social computing. If that wasn’t enough to keep Peter busy, he’s [...]
Filed under: Austin, Social Marketing, Social Media, Social Networking | Tagged: coke, facebook fanpage, podcasts, sxsw | 2 Comments »
CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Chris Brogan who is not only a good friend but number two on AdAge’s list of top 50 Marketing bloggers (watch out Seth Godin). In his spare time, Chris is the President of New Marketing Labs, co-founder of Podcamp and spiritual lead of the Inbound [...]
Filed under: Community, Social Marketing, Social Media, Twitter | Tagged: blogger, boston, chrisbrogan.com, podcasts | 1 Comment »
In a prior life, I spent a lot of my time focused on advertising. At least enough so that when I openly question its effectiveness, I have a leg to stand on. This may fly in the face of conventional wisdom given the fact that NBC found the demand for last Sunday’s Super Bowl spots [...]
Filed under: Engagement Marketing, Social Marketing, Social Media | Tagged: advertising | 5 Comments »
cuts in ad spend are projected to decline by 15% this year
Filed under: Social Marketing, Social Media | Tagged: auto industry, edmunds.com, ford, gm | 9 Comments »
Earlier this week, my friend, Bill Johston at ForumOne Communications was kind enough to interview me for an article on their Online Community Summit Report. The interview is cross-posted below. At the end of the day, companies will enjoy the greatest success when they are coordinating all of their efforts and driving their customers to [...]
Filed under: Community, Content Marketing, Social Marketing, Social Media | Tagged: Bill Johnston, blog, ForumOne, Social Media | 1 Comment »
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