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	<title>The Engaged Consumer &#187; Social Media</title>
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		<title>The Engaged Consumer &#187; Social Media</title>
		<link>http://theengagedconsumer.powered.com</link>
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		<title>Paid Media&#8230; Meet Social Media: The New Twitter Model</title>
		<link>http://theengagedconsumer.powered.com/2010/11/16/paid-media-meet-social-media-the-new-twitter-model/</link>
		<comments>http://theengagedconsumer.powered.com/2010/11/16/paid-media-meet-social-media-the-new-twitter-model/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 19:45:57 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[paid media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014988</guid>
		<description><![CDATA[For three years, many of us skeptics have wondered aloud about the viability of Twitter. Will they sell sponsorships? Can they corporate tools help merit their billion dollar plus valuation? Would power users be wiling to pay for their services? Apparently, the answer is no (or at least not at the core). Instead, Twitter is taking [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014988&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2010/11/16/paid-media-meet-social-media-the-new-twitter-model/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<item>
		<title>Who is Powered?</title>
		<link>http://theengagedconsumer.powered.com/2010/10/11/who-is-powered/</link>
		<comments>http://theengagedconsumer.powered.com/2010/10/11/who-is-powered/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 21:54:31 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Powered]]></category>
		<category><![CDATA[social media agency]]></category>
		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014951</guid>
		<description><![CDATA[Normally, it is realistic to think that a company&#8217;s website can easily answer the question, &#8220;who are we.&#8221; That&#8217;s because in most cases, companies start off as something and grow organically. Occasionally, however, companies acquire (or are acquired by) other companies. And while this adds accretive products and services to their general offerings, it doesn&#8217;t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014951&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>

		<media:content url="http://theengagedconsumer.files.wordpress.com/2010/10/transmogrifier.jpg" medium="image">
			<media:title type="html">transmogrifier</media:title>
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		<media:content url="http://theengagedconsumer.files.wordpress.com/2010/10/whatwedo.jpg" medium="image">
			<media:title type="html">WhatWeDo</media:title>
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		<title>Podcast: Driving Awareness &amp; Engagement with Social</title>
		<link>http://theengagedconsumer.powered.com/2009/08/21/podcast-driving-awareness-engagement-with-social/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/21/podcast-driving-awareness-engagement-with-social/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 14:40:44 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=662</guid>
		<description><![CDATA[One of the things I love about my job is that I get a chance to meet and interview tons of interesting people. Some are execs at big companies? Others are authors of thought provoking books. And some are just plain smart individuals who are teaching companies how to embrace the power of social networking [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=662&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/08/21/podcast-driving-awareness-engagement-with-social/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
<enclosure url="http://powered-library.s3.amazonaws.com/shared/_podcasts/back_to_school/BackToSchool-03.mp3" length="19764080" type="audio/mpeg" />
	
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">Author &#38; Blogger, John Cass</media:title>
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			<media:title type="html">David Armano</media:title>
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		<media:content url="http://darmano.typepad.com/logic_emotion/images/2007/08/22/marketing_spiral_4.gif" medium="image">
			<media:title type="html">Armano&#039;s Marketing Spiral</media:title>
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		<item>
		<title>Weekly Social Marketing Links: August 11, 2009</title>
		<link>http://theengagedconsumer.powered.com/2009/08/13/weekly-social-marketing-links-august-11-2009/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/13/weekly-social-marketing-links-august-11-2009/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 20:42:12 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=651</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=651&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/08/13/weekly-social-marketing-links-august-11-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0a786eba218ce1571e3dbd5eafc20c5f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Aaron Strout</media:title>
		</media:content>
	</item>
		<item>
		<title>Audio from 1st Social Marketing Help Desk Webinar</title>
		<link>http://theengagedconsumer.powered.com/2009/08/13/audio-from-1st-social-marketing-help-desk-webinar/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/13/audio-from-1st-social-marketing-help-desk-webinar/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 18:51:11 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[adam cohen]]></category>
		<category><![CDATA[help desk]]></category>
		<category><![CDATA[rosetta]]></category>
		<category><![CDATA[webcast]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=653</guid>
		<description><![CDATA[A few weeks ago, we launched a new flavor of webinars called the Social Marketing Help Desk. You can read more of the details here in colleague, Doug Wick&#8217;s excellent post. The goal is to focus more on the questions vs. the content since we always get way more questions than we can answer during [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=653&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/08/13/audio-from-1st-social-marketing-help-desk-webinar/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>

		<media:content url="http://powered-library.s3.amazonaws.com/shared/_Powered/Webinars/20090729_Social_Marketing_Help_Desk/20090729_14-03_Social_Marketing_Help_Desk.mp3" medium="audio">
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		<item>
		<title>Weekly Social Marketing Links: July 7, 2009</title>
		<link>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/</link>
		<comments>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 22:55:23 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=606</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=606&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0a786eba218ce1571e3dbd5eafc20c5f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Aaron Strout</media:title>
		</media:content>
	</item>
		<item>
		<title>Why All the Talk About Dog Food?</title>
		<link>http://theengagedconsumer.powered.com/2009/07/15/why-all-the-talk-about-dog-food/</link>
		<comments>http://theengagedconsumer.powered.com/2009/07/15/why-all-the-talk-about-dog-food/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 22:27:04 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=600</guid>
		<description><![CDATA[Cross-posted from MarketingProfs (original publish date May 2009) Have you ever heard the term “eat your own dog food?” It’s a funny sounding concept that essentially means that one is “walking the talk” or leading by example. For instance, a lot of well-known companies have talked about being “customer-focused” but how many really are? Unfortunately [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=600&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/07/15/why-all-the-talk-about-dog-food/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0a786eba218ce1571e3dbd5eafc20c5f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Aaron Strout</media:title>
		</media:content>

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			<media:title type="html">Photo credit: http://500hats.typepad.com/</media:title>
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	</item>
		<item>
		<title>Does Your Social Media Portfolio Include a 401k?</title>
		<link>http://theengagedconsumer.powered.com/2009/06/24/does-your-social-media-portfolio-include-a-401k/</link>
		<comments>http://theengagedconsumer.powered.com/2009/06/24/does-your-social-media-portfolio-include-a-401k/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 18:22:27 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing agencies]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=577</guid>
		<description><![CDATA[Recently I&#8217;ve been thinking more about (and working on) how Powered, as a social marketing provider that focuses on building online communities for brands, can expand our partnerships with those brands&#8217; marketing agencies. In an earlier post, I broke down the question of whether or not agencies can evolve into social. In that post I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=577&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/06/24/does-your-social-media-portfolio-include-a-401k/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/598bdd22881d99ec0e793fa3730300a9?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Doug</media:title>
		</media:content>

		<media:content url="http://theengagedconsumer.files.wordpress.com/2009/06/401k-sign.jpg?w=197" medium="image">
			<media:title type="html">401k Sign</media:title>
		</media:content>
	</item>
		<item>
		<title>Upcoming Webcast: Pitfalls and Best Practices for Online Community Building (6/24)</title>
		<link>http://theengagedconsumer.powered.com/2009/06/21/upcoming-webcast-pitfalls-and-best-practices-for-online-community-building-624/</link>
		<comments>http://theengagedconsumer.powered.com/2009/06/21/upcoming-webcast-pitfalls-and-best-practices-for-online-community-building-624/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 02:43:55 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=574</guid>
		<description><![CDATA[Yes, this is going to be a good one. Don&#8217;t miss the opportunity to join Forrester Principal Analyst, Lisa Bradner, Communispace CMO, Debi Kleiman and Aaron Strout, CMO, Powered (yup, that&#8217;s me) this Wednesday, June 24 at 2 PM CT as we talk about the good, bad and the ugly of community building. Our presentation [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=574&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/06/21/upcoming-webcast-pitfalls-and-best-practices-for-online-community-building-624/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0a786eba218ce1571e3dbd5eafc20c5f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Aaron Strout</media:title>
		</media:content>

		<media:content url="http://img.en25.com/eloquaimages/clients/powered/c837c6f4-42d4-4bba-a667-0bb2509d1e85_lisa-bradner.gif" medium="image">
			<media:title type="html">Lisa Radner, Forrester</media:title>
		</media:content>

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			<media:title type="html">Debi Kleiman, Communispace</media:title>
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			<media:title type="html">Aaron Strout, Powered</media:title>
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		<item>
		<title>Weekly Social Marketing Links: May 25, 2009</title>
		<link>http://theengagedconsumer.powered.com/2009/05/28/weekly-social-marketing-links-may-25-2009/</link>
		<comments>http://theengagedconsumer.powered.com/2009/05/28/weekly-social-marketing-links-may-25-2009/#comments</comments>
		<pubDate>Fri, 29 May 2009 02:42:44 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/2009/05/28/weekly-social-marketing-links-may-25-2009/</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=553&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Aaron Strout</media:title>
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