One of the things I love about my job is that I get a chance to meet and interview tons of interesting people. Some are execs at big companies? Others are authors of thought provoking books. And some are just plain smart individuals who are teaching companies how to embrace the power of social networking [...]
Filed under: Community, Engagement Marketing, ROI and Marketing Measurement, Social Marketing, Social Media, Twitter | 3 Comments »
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Content Marketing, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter, facebook | Leave a Comment »
A few weeks ago, we launched a new flavor of webinars called the Social Marketing Help Desk. You can read more of the details here in colleague, Doug Wick’s excellent post. The goal is to focus more on the questions vs. the content since we always get way more questions than we can answer during [...]
Filed under: Content Marketing, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Twitter | Tagged: adam cohen, help desk, rosetta, webcast | 1 Comment »
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Content Marketing, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter, content, facebook | 1 Comment »
Cross-posted from MarketingProfs (original publish date May 2009) Have you ever heard the term “eat your own dog food?” It’s a funny sounding concept that essentially means that one is “walking the talk” or leading by example. For instance, a lot of well-known companies have talked about being “customer-focused” but how many really are? Unfortunately [...]
Filed under: Community, Content Marketing, Social Marketing, Social Media | 2 Comments »
Recently I’ve been thinking more about (and working on) how Powered, as a social marketing provider that focuses on building online communities for brands, can expand our partnerships with those brands’ marketing agencies. In an earlier post, I broke down the question of whether or not agencies can evolve into social. In that post I [...]
Filed under: Social Marketing, Social Media | Tagged: marketing agencies, Social Marketing | 1 Comment »
Yes, this is going to be a good one. Don’t miss the opportunity to join Forrester Principal Analyst, Lisa Bradner, Communispace CMO, Debi Kleiman and Aaron Strout, CMO, Powered (yup, that’s me) this Wednesday, June 24 at 2 PM CT as we talk about the good, bad and the ugly of community building. Our presentation [...]
Filed under: Community, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking | Leave a Comment »
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Social Marketing, Social Media | Leave a Comment »
This is the second episode in the bi-weekly series of podcasts that I’m doing with author and loyalty marketing expert, Jill Griffin (you can find episode one here). During these brief 5-8 minute podcasts, we’ll be talking about the intersection of loyalty and social marketing and how focusing on both disciplines can help large and small [...]
Filed under: Austin, Social Marketing, Social Media, Social Networking | 1 Comment »
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Community, Content Marketing, ROI and Marketing Measurement, Social Marketing, Social Media, facebook | 1 Comment »
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