About nine months ago, I started a weekly podcast called the Quick-n-Dirty show with my friend and co-host, Jennifer Leggio (Jennifer is a blogger for ZDNet). Jennifer and I take turns recapping the shows on my personal blog and Jennifer’s ZDNet blog but my colleague, Beth Lopez, recently convinced me that I should be cross-posting my re-caps here. If you’d like to see more [...]
Filed under: Social Marketing | Tagged: hollrr, mediaphyter, Twitter | 2 Comments »
A couple of months ago, I wrote a post titled, The Start of Something Bigger? It came on the heels of Ants Eye View’s announcement that they had just joined forces with authors/consultants, Jackie Huba and Ben McConnell. Then last week white label community provider, Jive Software, announced that they had purchased listening platform, Filtrbox. [...]
Filed under: Social Marketing | Tagged: agency, CMO, crayon, drillteam, marketers, stepchange | 3 Comments »
Yesterday I read an article from Writing on the Web about the Content Marketing Information Funnel. It applies the traditional sales funnel methodology to the specific business of selling content, and outlines simply and powerfully how to create a sales funnel for content that converts content consumers from free to fee. While I’m not in [...]
Filed under: Social Marketing | Tagged: community, registration | 1 Comment »
More gems from the bizdev, marketing and product teams here at Powered. As always, we love to share so this is just one more way we do so. Enjoy! Beth Lopez (marketing)This week’s choice is the State of Interactive Agencies report by Sean Corcoran of Forrester. Executive Summary of Report: Although most interactive marketers would prefer to have one consolidated [...]
Filed under: Social Marketing | Tagged: forrester | Leave a Comment »
Simon Mainwaring is an author, blogger and speaker who comes from a big agency background (Wieden Kennedy, Saatchi and Ogilvy). Not too long after we started following one another on Twitter, I began noticing that Simon’s updates contained a large dose of valuable links to articles, blog posts and research reports. Many of these reports [...]
Filed under: Social Marketing | Tagged: podcast | Leave a Comment »
The other day, my boss handed me a recent AdAge article by B.L. Ochman titled Two Questions Every Marketer Should Ask Its Social-Media Agency. He didn’t say anything but he had a smile on his face as he laid the article on my desk. The reason for the smile? B.L.’s two questions 1) Do they [...]
Filed under: Social Marketing | Tagged: adage, dogfood, marketingprofs, nps | 2 Comments »
Prior to last week, I had not had the pleasure of attending the ANA’s Masters of Marketing Conference. That was a mistake as this is obviously where the creme de la creme of the marketing/advertising world comes together for four and a half days to learn, network and golf (not necessarily in that order). In [...]
Filed under: Social Marketing | Tagged: ANA, aol, kodak, method | Leave a Comment »
The recently published FEED study – The Digital Brand Experience Report (by Razorfish) presents an analysis of the brand experience within the digital world and focuses much of its attention on social media. One of the central findings is that consumers "friend" brands on social networks because of deals and customer service, mostly egocentric motivations: [...]
Filed under: Social Marketing | Tagged: research | 2 Comments »
This post originally ran on IMediaConnection’s "Connecting the Marketing Community" section on 10/16/09. For any business that’s thinking about delving into the world of social, there are a few key words that you’ll likely see pop up again and again, namely "transparency, authenticity, and credibility." While these terms aren’t new and their relevance is certainly not limited [...]
Filed under: Social Marketing | Tagged: authenticity, bestbuy, credibility, immediaconnection, jetblue, transparency, Zappos | 2 Comments »
Cross-posted on Citizen Marketer 2.1 Yup. It’s been a few weeks since we last posted our team’s weekly social marketing links. As some of you know, I try and do a weekly digest of the links that my team (marketing, sales and product) come up with for our recurring staff meeting. Unfortunately, (work) [...]
Filed under: Social Marketing | Tagged: Powered | 1 Comment »
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