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	<title>The Engaged Consumer &#187; Social Marketing</title>
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		<title>The Engaged Consumer &#187; Social Marketing</title>
		<link>http://theengagedconsumer.powered.com</link>
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		<title>Powered and The Power of Social Business Design</title>
		<link>http://theengagedconsumer.powered.com/2010/12/21/powered-and-the-power-of-social-business-design-2/</link>
		<comments>http://theengagedconsumer.powered.com/2010/12/21/powered-and-the-power-of-social-business-design-2/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 12:51:11 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[dachis group]]></category>
		<category><![CDATA[Powered]]></category>
		<category><![CDATA[social business design]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1015013</guid>
		<description><![CDATA[A new day is dawning at Powered and its name is social business design. If you&#8217;ve heard that term before, you can thank the folks over at Dachis Group &#8212; who Powered is now a part of. That&#8217;s right, you can read that again, &#8220;who Powered is now a part of.&#8221; That&#8217;s because as of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1015013&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">Social Media Design</media:title>
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		<item>
		<title>Black Star Beer&#8217;s Commitment to Conversation</title>
		<link>http://theengagedconsumer.powered.com/2010/11/05/black-star-beers-commitment-to-conversation/</link>
		<comments>http://theengagedconsumer.powered.com/2010/11/05/black-star-beers-commitment-to-conversation/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 19:47:33 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[black star beer]]></category>
		<category><![CDATA[commitment to conversation]]></category>
		<category><![CDATA[experiential]]></category>
		<category><![CDATA[glenn banton]]></category>
		<category><![CDATA[joe jaffe]]></category>
		<category><![CDATA[join the conversation]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014997</guid>
		<description><![CDATA[In my colleague, Joseph Jaffe&#8217;s, second book is titled Join the Conversation, he talks about he importance of a concept called, &#8220;commitment to conversation.&#8221; You can probably guess what this means but just in case your like me and need things spelled out for you, the concept is directed toward businesses and strongly encourages them to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014997&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>We&#8217;re Excited about Social Media Week Atlanta (11/8-11/12)</title>
		<link>http://theengagedconsumer.powered.com/2010/10/29/were-excited-about-social-media-week-atlanta-november-8-12/</link>
		<comments>http://theengagedconsumer.powered.com/2010/10/29/were-excited-about-social-media-week-atlanta-november-8-12/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 18:18:04 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014983</guid>
		<description><![CDATA[Are you planning on participating in Atlanta&#8217;s Social Media Week (November 8 &#8211; 12, 2010)?  It&#8217;s going to be a week filled with great content, networking and of course parties. In fact, our company &#8212; Powered &#8212; is doing it&#8217;s share to help on all three fronts. Here are the details: For starters, our very [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014983&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">three amigos</media:title>
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		<title>Verizon&#8217;s &#8220;Room to Learn&#8221; Community</title>
		<link>http://theengagedconsumer.powered.com/2010/10/20/verizons-room-to-learn-community/</link>
		<comments>http://theengagedconsumer.powered.com/2010/10/20/verizons-room-to-learn-community/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 14:00:07 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014967</guid>
		<description><![CDATA[Today Verizon and Powered are proud to announce the launch [pdf] of a new &#8220;branded engagement community&#8221; called Room to Learn. It&#8217;s a big move for a smart company who operates in an industry that&#8217;s not known for it&#8217;s focus on customer service. In fact, the reason we&#8217;re so excited about this project is because [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014967&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">verizon_logo</media:title>
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			<media:title type="html">Screen shot 2010-10-19 at 10.03.55 PM</media:title>
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		<item>
		<title>5 Take Aways from the ANA&#8217;s 2010 Masters of Marketing Conference</title>
		<link>http://theengagedconsumer.powered.com/2010/10/19/5-take-aways-from-the-anas-2010-masters-of-marketing-conference/</link>
		<comments>http://theengagedconsumer.powered.com/2010/10/19/5-take-aways-from-the-anas-2010-masters-of-marketing-conference/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 02:20:01 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[ANA Masters of Marketing Conference]]></category>
		<category><![CDATA[ANAMarketers]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[Orlando]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014962</guid>
		<description><![CDATA[Last year, I had the pleasure of attending my first Masters of Marketing event in Phoenix, AZ (recap here). The thing that blew me away at that event and convinced me not only to come back, but also to sponsor this year, was the amount of talent amassed in one place at one time. Unlike [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014962&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2010/10/19/5-take-aways-from-the-anas-2010-masters-of-marketing-conference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>

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			<media:title type="html">Screen shot 2010-10-19 at 5.14.33 PM</media:title>
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		<item>
		<title>Surrounded by Smart People</title>
		<link>http://theengagedconsumer.powered.com/2010/06/07/surrounded-by-smart-people/</link>
		<comments>http://theengagedconsumer.powered.com/2010/06/07/surrounded-by-smart-people/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 08:43:46 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[conversationagent]]></category>

		<guid isPermaLink="false">http://www.powered.com/ugc/blog/viewBlogPost/p/blogPostId/1014900/Surrounded_by_Smart_People.htm</guid>
		<description><![CDATA[This morning, we announced some very exciting news. Yes, Valeria Maltoni aka Conversation Agent (@ConversationAge&#160;on Twitter) has joined the company that I work for, Powered, as director of Strategy. In addition to being one of AdAge&#8217;s top 50 marketing bloggers, we&#8217;ve added a witty, hard working brand marketer to a fold that already included a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014900&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2010/06/07/surrounded-by-smart-people/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0a786eba218ce1571e3dbd5eafc20c5f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Aaron Strout</media:title>
		</media:content>

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			<media:title type="html">valeria</media:title>
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		<item>
		<title>Ensuring A Successful Corporate Facebook Presence</title>
		<link>http://theengagedconsumer.powered.com/2010/03/31/ensuring-a-successful-corporate-facebook-presence/</link>
		<comments>http://theengagedconsumer.powered.com/2010/03/31/ensuring-a-successful-corporate-facebook-presence/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 15:03:28 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[mediapost]]></category>
		<category><![CDATA[presence]]></category>
		<category><![CDATA[stepchange]]></category>

		<guid isPermaLink="false">http://www.powered.com/ugc/blog/viewBlogPost/p/blogPostId/1014100/Ensuring_A_Successful_Corporate_Facebook_Presence.htm</guid>
		<description><![CDATA[[This&#160;contributed article for Mediapost&#160;originally ran on March 22, 2010] Not surprisingly, it&#8217;s difficult to find a large brand that isn&#8217;t at least thinking about how it can participate in social networking phenom Facebook. With over 400 million members, Facebook teases with an audience that is nearly four times greater than that of the Super Bowl&#8230; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014100&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2010/03/31/ensuring-a-successful-corporate-facebook-presence/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>

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			<media:title type="html">dd</media:title>
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		<item>
		<title>What Makes a Good Influencer?</title>
		<link>http://theengagedconsumer.powered.com/2010/03/29/what-makes-a-good-influencer/</link>
		<comments>http://theengagedconsumer.powered.com/2010/03/29/what-makes-a-good-influencer/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 07:01:02 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[connector]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[influencer]]></category>
		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[techzulu]]></category>

		<guid isPermaLink="false">http://www.powered.com/ugc/blog/viewBlogPost/p/blogPostId/1013904/What_Makes_a_Good_Influencer_.htm</guid>
		<description><![CDATA[During my time at interactive conference, South by Southwest (SXSW), I had the opportunity to do a few interviews. The one below conducted by fellow Social Media Club advisory board member, Deb Micek, speaks to how to be an influencer or one that brings values to relationships. During the interview (2 minutes), I talk about [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1013904&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2010/03/29/what-makes-a-good-influencer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<item>
		<title>How I Spent My &#8220;Geek Spring Break&#8221; (aka SXSWi)</title>
		<link>http://theengagedconsumer.powered.com/2010/03/25/how-i-spent-my-geek-spring-break-aka-sxswi/</link>
		<comments>http://theengagedconsumer.powered.com/2010/03/25/how-i-spent-my-geek-spring-break-aka-sxswi/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 08:48:58 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[sxswi]]></category>

		<guid isPermaLink="false">http://www.powered.com/ugc/blog/viewBlogPost/p/blogPostId/1013811/How_I_Spent_My_Geek_Spring_Break_aka_SXSWi_.htm</guid>
		<description><![CDATA[It&#8217;s been exactly a week since South by Southwest Interactive (SXSWi) and I&#8217;ve had a little bit of time to let the dust settle. While this was definitely the most stressful of the three SXSWi&#8217;s I&#8217;ve been to, it was also the most professionally rewarding. Yes, you heard me right. I actually had a good [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1013811&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2010/03/25/how-i-spent-my-geek-spring-break-aka-sxswi/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Social Media for B2B: It CAN be done</title>
		<link>http://theengagedconsumer.powered.com/2010/03/01/social-media-for-b2b-it-can-be-done/</link>
		<comments>http://theengagedconsumer.powered.com/2010/03/01/social-media-for-b2b-it-can-be-done/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 17:44:25 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[results]]></category>

		<guid isPermaLink="false">http://www.powered.com/ugc/blog/viewBlogPost/p/blogPostId/1012901/Social_Media_for_B2B_It_CAN_be_done.htm</guid>
		<description><![CDATA[This was originally posted on my friend Tommy Landry&#8217;s blog,&#160;Return on Now, as a guest post on February 8, 2010. &#160; Why is it that when it comes to conversation about social media, business-to-business (B2B) seems to draw the short stick every single time? As someone that does a lot of webcasts, blog posts and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1012901&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">buildings</media:title>
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			<media:title type="html">Screen shot 2010-03-01 at 12.57.25 PM</media:title>
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