A new day is dawning at Powered and its name is social business design. If you’ve heard that term before, you can thank the folks over at Dachis Group — who Powered is now a part of. That’s right, you can read that again, “who Powered is now a part of.” That’s because as of [...]
Filed under: Social Marketing | Tagged: customer engagement, dachis group, Powered, social business design | Leave a Comment »
In my colleague, Joseph Jaffe’s, second book is titled Join the Conversation, he talks about he importance of a concept called, “commitment to conversation.” You can probably guess what this means but just in case your like me and need things spelled out for you, the concept is directed toward businesses and strongly encourages them to [...]
Filed under: Social Marketing | Tagged: black star beer, commitment to conversation, experiential, glenn banton, joe jaffe, join the conversation | Leave a Comment »
Are you planning on participating in Atlanta’s Social Media Week (November 8 – 12, 2010)? It’s going to be a week filled with great content, networking and of course parties. In fact, our company — Powered — is doing it’s share to help on all three fronts. Here are the details: For starters, our very [...]
Filed under: Social Marketing | Leave a Comment »
Today Verizon and Powered are proud to announce the launch [pdf] of a new “branded engagement community” called Room to Learn. It’s a big move for a smart company who operates in an industry that’s not known for it’s focus on customer service. In fact, the reason we’re so excited about this project is because [...]
Filed under: Social Marketing | 1 Comment »
Last year, I had the pleasure of attending my first Masters of Marketing event in Phoenix, AZ (recap here). The thing that blew me away at that event and convinced me not only to come back, but also to sponsor this year, was the amount of talent amassed in one place at one time. Unlike [...]
Filed under: Social Marketing | Tagged: ANA Masters of Marketing Conference, ANAMarketers, CMO, coke, Orlando, Social Media | Leave a Comment »
This morning, we announced some very exciting news. Yes, Valeria Maltoni aka Conversation Agent (@ConversationAge on Twitter) has joined the company that I work for, Powered, as director of Strategy. In addition to being one of AdAge’s top 50 marketing bloggers, we’ve added a witty, hard working brand marketer to a fold that already included a [...]
Filed under: Social Marketing | Tagged: conversationagent | 1 Comment »
[This contributed article for Mediapost originally ran on March 22, 2010] Not surprisingly, it’s difficult to find a large brand that isn’t at least thinking about how it can participate in social networking phenom Facebook. With over 400 million members, Facebook teases with an audience that is nearly four times greater than that of the Super Bowl… [...]
Filed under: Social Marketing | Tagged: facebook, mediapost, presence, stepchange | Leave a Comment »
During my time at interactive conference, South by Southwest (SXSW), I had the opportunity to do a few interviews. The one below conducted by fellow Social Media Club advisory board member, Deb Micek, speaks to how to be an influencer or one that brings values to relationships. During the interview (2 minutes), I talk about [...]
Filed under: Social Marketing | Tagged: connector, content, influencer, sxsw, techzulu | 1 Comment »
It’s been exactly a week since South by Southwest Interactive (SXSWi) and I’ve had a little bit of time to let the dust settle. While this was definitely the most stressful of the three SXSWi’s I’ve been to, it was also the most professionally rewarding. Yes, you heard me right. I actually had a good [...]
Filed under: Social Marketing | Tagged: foursquare, gowalla, sxswi | 1 Comment »
This was originally posted on my friend Tommy Landry’s blog, Return on Now, as a guest post on February 8, 2010. Why is it that when it comes to conversation about social media, business-to-business (B2B) seems to draw the short stick every single time? As someone that does a lot of webcasts, blog posts and [...]
Filed under: Social Marketing | Tagged: results | 6 Comments »
Blog at WordPress.com. Theme: Digg 3 Column by WP Designer.
