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	<title>The Engaged Consumer &#187; Social Commerce</title>
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		<title>The Engaged Consumer &#187; Social Commerce</title>
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		<title>ANA 2008 Brand Innovation Conference in NYC</title>
		<link>http://theengagedconsumer.powered.com/2008/04/22/ana-2008-brand-innovation-conference-in-nyc/</link>
		<comments>http://theengagedconsumer.powered.com/2008/04/22/ana-2008-brand-innovation-conference-in-nyc/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 19:15:10 +0000</pubDate>
		<dc:creator>koryelogan</dc:creator>
				<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[Online Behaviors]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>
		<category><![CDATA[American Express]]></category>
		<category><![CDATA[ANA]]></category>
		<category><![CDATA[Association of National Advertisers]]></category>
		<category><![CDATA[Brand Building 2.0]]></category>
		<category><![CDATA[Claire Bennett]]></category>
		<category><![CDATA[Tony Hsieh]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=51</guid>
		<description><![CDATA[“Brand Building 2.0” is the manner marketers use to effectively reach and relate to their audience in today’s world. This method employs more than just digital media, such as the Internet and mobile devices. It requires consumer empowerment. This was the topic at last week’s ANA Conference at the Hard Rock Café Times Square in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=51&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Korye Logan</media:title>
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			<media:title type="html">American Express Members Know web site</media:title>
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			<media:title type="html">Zappos 2007 Culture Book</media:title>
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		<item>
		<title>The Gratitude Effect: Building Consumer Loyalty</title>
		<link>http://theengagedconsumer.powered.com/2008/04/05/the-gratitude-effect-building-consumer-loyalty/</link>
		<comments>http://theengagedconsumer.powered.com/2008/04/05/the-gratitude-effect-building-consumer-loyalty/#comments</comments>
		<pubDate>Sat, 05 Apr 2008 20:28:00 +0000</pubDate>
		<dc:creator>koryelogan</dc:creator>
				<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[gratitude effect]]></category>
		<category><![CDATA[Powered]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=55</guid>
		<description><![CDATA[Powered recently updated our web site. This update includes a series of videos detailing things such as social commerce, consumer engagement and the gratitude effect. These videos can be viewed on the Powered web site or at the Powered page on YouTube. Here&#8217;s a sample video about the Gratitude Effect. Learn what the gratitude effect [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=55&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Korye Logan</media:title>
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		<title>Social Networking vs. Social Commerce</title>
		<link>http://theengagedconsumer.powered.com/2008/02/22/social-networking-vs-social-commerce/</link>
		<comments>http://theengagedconsumer.powered.com/2008/02/22/social-networking-vs-social-commerce/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 19:42:44 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[myspace]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=21</guid>
		<description><![CDATA[I remember well the first request I got, back in 2003, to become friends with someone on Friendster. The idea was pretty simple &#8211; you logged in, you created a profile, and you created a hard link from your profile to the profile of the person who invited you. You invited your other friends to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=21&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Doug</media:title>
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			<media:title type="html">network</media:title>
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		<title>Outspend or Outteach?</title>
		<link>http://theengagedconsumer.powered.com/2008/02/15/outspend-or-outteach/</link>
		<comments>http://theengagedconsumer.powered.com/2008/02/15/outspend-or-outteach/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 19:49:54 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Consumer Purchase Process]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Creating Passionate Users]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=23</guid>
		<description><![CDATA[This classic 2005 article on the Creating Passionate Users blog contains some great thoughts about how marketing has changed and how &#8220;education has become the killer app in a newer, more ethical approach to marketing.&#8221; It also contains a lot of good links, trackbacks, and comments to good educational marketing resources to explore. Worth a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=23&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Doug</media:title>
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			<media:title type="html">Outspend or Outteach</media:title>
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		<title>The New Focus Groups: Social Networks</title>
		<link>http://theengagedconsumer.powered.com/2008/02/01/the-new-focus-groups-social-networks/</link>
		<comments>http://theengagedconsumer.powered.com/2008/02/01/the-new-focus-groups-social-networks/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 20:39:35 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[del monte]]></category>
		<category><![CDATA[inside research]]></category>
		<category><![CDATA[market research]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=25</guid>
		<description><![CDATA[A recent article in the Wall Street Journal is an interesting piece on how big brands are using social networking software to establish their own mini-networks to act as focus groups for the development of new products and services. Some key outtakes: The article highlights the creation of the “I Love My Dog” network by [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=25&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Doug</media:title>
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			<media:title type="html">Bulldog</media:title>
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		<title>The Two Voices of Social Commerce</title>
		<link>http://theengagedconsumer.powered.com/2007/12/14/the-two-voices-of-social-commerce/</link>
		<comments>http://theengagedconsumer.powered.com/2007/12/14/the-two-voices-of-social-commerce/#comments</comments>
		<pubDate>Fri, 14 Dec 2007 21:51:06 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Steve Rubel]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/2007/12/14/the-two-voices-of-social-commerce/</guid>
		<description><![CDATA[Steve Rubel defines Social Commerce as &#8220;utilizing the power of many to help us find and buy products and services. It involves the creation of new collaboration technologies that shrink the research and purchasing cycle.&#8221; Voice 1: The People&#8217;s Voice Steve is talking about the fact that online collaborative tools now allow us the ability [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=16&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Doug</media:title>
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