Posted on April 22, 2008 by koryelogan
“Brand Building 2.0” is the manner marketers use to effectively reach and relate to their audience in today’s world. This method employs more than just digital media, such as the Internet and mobile devices. It requires consumer empowerment. This was the topic at last week’s ANA Conference at the Hard Rock Café Times Square in [...]
Filed under: Engagement Marketing, Online Behaviors, Social Commerce, Social Marketing, Web 2.0, Word of Mouth / Viral Marketing | Tagged: American Express, ANA, Association of National Advertisers, Brand Building 2.0, Claire Bennett, Social Commerce, Tony Hsieh, Zappos | 3 Comments »
Posted on April 5, 2008 by koryelogan
Powered recently updated our web site. This update includes a series of videos detailing things such as social commerce, consumer engagement and the gratitude effect. These videos can be viewed on the Powered web site or at the Powered page on YouTube.
Here’s a sample video about the Gratitude Effect.
Learn what the gratitude effect is, where [...]
Filed under: Engagement Marketing, Social Commerce, Web 2.0 | Tagged: consumer engagement, gratitude effect, Powered | 1 Comment »
Posted on February 22, 2008 by Doug Wick
I remember well the first request I got, back in 2003, to become friends with someone on Friendster. The idea was pretty simple – you logged in, you created a profile, and you created a hard link from your profile to the profile of the person who invited you. You invited your other friends to [...]
Filed under: Social Commerce, Social Networking | Tagged: facebook, myspace, Social Commerce, Social Networking | Leave a Comment »
Posted on February 15, 2008 by Doug Wick
This classic 2005 article on the Creating Passionate Users blog contains some great thoughts about how marketing has changed and how “education has become the killer app in a newer, more ethical approach to marketing.” It also contains a lot of good links, trackbacks, and comments to good educational marketing resources to explore. Worth a [...]
Filed under: Consumer Purchase Process, Social Commerce, Web 2.0 | Tagged: Creating Passionate Users, Social Commerce | Leave a Comment »
Posted on February 1, 2008 by Doug Wick
A recent article in the Wall Street Journal is an interesting piece on how big brands are using social networking software to establish their own mini-networks to act as focus groups for the development of new products and services.
Some key outtakes:
The article highlights the creation of the “I Love My Dog” network by Del Monte [...]
Filed under: Social Commerce, Social Networking, Uncategorized | Tagged: del monte, inside research, market research, Social Commerce | 1 Comment »
Posted on December 14, 2007 by Doug Wick
Steve Rubel defines Social Commerce as “utilizing the power of many to help us find and buy products and services. It involves the creation of new collaboration technologies that shrink the research and purchasing cycle.”
Voice 1: The People’s Voice
Steve is talking about the fact that online collaborative tools now allow us the ability to bring [...]
Filed under: Social Commerce, Web 2.0 | Tagged: eMarketing, Social Commerce, Steve Rubel | Leave a Comment »
