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	<title>The Engaged Consumer &#187; Social Branding</title>
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		<title>The Engaged Consumer &#187; Social Branding</title>
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		<title>Community Powered, Live from SXSW: Rohit Bhargava</title>
		<link>http://theengagedconsumer.powered.com/2009/04/03/community-powered-live-from-sxsw-rohit-bhargava/</link>
		<comments>http://theengagedconsumer.powered.com/2009/04/03/community-powered-live-from-sxsw-rohit-bhargava/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 23:36:08 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[ogilvy]]></category>
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		<category><![CDATA[rohit bhargava]]></category>

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		<description><![CDATA[  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Rohit Bhargava, SVP, Strategy &#38; Marketing at Ogilvy 360 Digital Influence. By way of background, Rohit is a founding member of the pioneering 360 Digital Influence team and author of the award winning new marketing book, Personality Not Included. He also writes [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=444&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>I Would Join a Donut Community</title>
		<link>http://theengagedconsumer.powered.com/2009/04/02/i-would-join-a-donut-community/</link>
		<comments>http://theengagedconsumer.powered.com/2009/04/02/i-would-join-a-donut-community/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 20:07:01 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[dunkin donuts]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=436</guid>
		<description><![CDATA[Within Powered, we&#8217;ve been mulling over the question &#8220;Is Social Marketing for my Company/Brand?&#8221; more than usual lately, mostly because we&#8217;re working on a white paper addressing that question. Evaluating your situation as a marketer relative to the social marketing program opportunity is something we&#8217;ve addressed a lot in this blog, particularly with Aaron&#8217;s popular [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=436&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Your Brand: The Bridge to Community</title>
		<link>http://theengagedconsumer.powered.com/2009/01/19/your-brand-the-bridge-to-community/</link>
		<comments>http://theengagedconsumer.powered.com/2009/01/19/your-brand-the-bridge-to-community/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 17:35:29 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social marketing strategy]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=215</guid>
		<description><![CDATA[My colleagues Aaron Strout and Bill Fanning have gotten a great conversation started around the difficulty of connecting community with a brand that seems not quite as &#8220;community ready,&#8221; starting with a recent post titled &#8220;Would you join a Toothpaste Community?&#8220; This is a question we get all the time in initial sales calls with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=215&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>From Flat to Round: The New Brand</title>
		<link>http://theengagedconsumer.powered.com/2009/01/05/from-flat-to-round-the-new-brand/</link>
		<comments>http://theengagedconsumer.powered.com/2009/01/05/from-flat-to-round-the-new-brand/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 19:56:42 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[characterization]]></category>
		<category><![CDATA[dos equis]]></category>
		<category><![CDATA[dunkin donuts]]></category>
		<category><![CDATA[palm]]></category>
		<category><![CDATA[the most interesting man in the world]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=185</guid>
		<description><![CDATA[I draw a lot of parallels between marketing and storytelling, and I&#8217;m certainly not the only one. But recently, I&#8217;ve been giving some thought (mostly as a result of it being a hot conversation on the web) to the branding dimension of marketing, how it&#8217;s changing, and how it relates to the art of telling [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=185&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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