Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Rohit Bhargava, SVP, Strategy & Marketing at Ogilvy 360 Digital Influence. By way of background, Rohit is a founding member of the pioneering 360 Digital Influence team and author of the award winning new marketing book, Personality Not Included. He also writes [...]
Filed under: Austin, Social Branding, Social Marketing | Tagged: ogilvy, podcasts, rohit bhargava | 1 Comment »
Within Powered, we’ve been mulling over the question “Is Social Marketing for my Company/Brand?” more than usual lately, mostly because we’re working on a white paper addressing that question. Evaluating your situation as a marketer relative to the social marketing program opportunity is something we’ve addressed a lot in this blog, particularly with Aaron’s popular [...]
Filed under: Community, Social Branding, Social Marketing | Tagged: dunkin donuts | 6 Comments »
My colleagues Aaron Strout and Bill Fanning have gotten a great conversation started around the difficulty of connecting community with a brand that seems not quite as “community ready,” starting with a recent post titled “Would you join a Toothpaste Community?“ This is a question we get all the time in initial sales calls with [...]
Filed under: Engagement Marketing, Social Branding, Social Marketing | Tagged: branding, social marketing strategy | 2 Comments »
I draw a lot of parallels between marketing and storytelling, and I’m certainly not the only one. But recently, I’ve been giving some thought (mostly as a result of it being a hot conversation on the web) to the branding dimension of marketing, how it’s changing, and how it relates to the art of telling [...]
Filed under: Social Branding, Social Marketing, Word of Mouth / Viral Marketing | Tagged: branding, characterization, dos equis, dunkin donuts, palm, the most interesting man in the world | 5 Comments »
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