Community Powered, Live from SXSW: C.C. Chapman

Posted on March 31, 2009 by Aaron Strout

  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is co-founder and managing partner of The Advanced Guard, C.C. Chapman. In addition to his full-time gig, C.C. regularly shares his knowledge about new media and technology on his on his Managing the Gray site (posts and podcasts). He’s also an avid photographer and can be found [...]

Filed under: facebook, ROI and Marketing Measurement | 6 Comments »

Social Marketing: This ROI is Too Good to be True (slides)

Posted on March 26, 2009 by Aaron Strout

Yesterday, Powered hosted a webcast titled “Social Marketing: This ROI is Too Good to be True (archive coming shortly). The presentation consisted of 20+ slides focused on: Branded Online Community Measurement – Kathy Warren, Powered Results of the 2008 ROI Benchmark Study for Social Marketing Programs – Bill Harvey, TRA Social Media: Why it Makes [...]

Filed under: ROI and Marketing Measurement, Social Marketing | 2 Comments »

Social Marketing ROI Report (Video)

Posted on March 25, 2009 by Aaron Strout

Today is a red letter day for Powered. We’re announcing the release of our annual Social Marketing ROI report. To kick it off, we’re holding a webcast (there will be an archived version) with Bill Harvey of TRA, Brian Halligan of HubSpot and Kathy Warren of Powered (that’s us). See the video below for more [...]

Filed under: Community, Engagement Marketing, ROI and Marketing Measurement, Social Marketing | 1 Comment »

Sales Troubles? No Comment(s)

Posted on February 23, 2009 by Aaron Strout

It probably won’t surprise you that personal advice is the number one reason people buy products from one company vs. another. It’s only natural to ask a co-worker, friend or family member’s advice before purchasing a new product or service. What I’ll bet you didn’t know was that online comments were the second most influential [...]

Filed under: Consideration Marketing, Consumer Purchase Process, ROI and Marketing Measurement, Social Marketing, Word of Mouth / Viral Marketing | 3 Comments »

Slides from Today’s “Building a Business Case for Social Marketing” Webcast

Posted on January 28, 2009 by Aaron Strout

In the event that you missed today’s webcast with: Bill Johnston, Chief Community Officer of ForumOne (and former community manager of Autodesk) Rob Harles, SVP of community and customer engagement at Sears Holdings Kate Niederhoffer, Sr. Partner at the Dachis Group (formerly of Nielsen/Buzzmetrics) Here are the goods. To that end, there will be an [...]

Filed under: ROI and Marketing Measurement, Social Marketing | Tagged: , , , | 4 Comments »

Social Marketing Myth: It’s Cheap

Posted on December 30, 2008 by Doug Wick

One of the things I encounter frequently in speaking with marketers and that was recently highlighted in a recent study by eMarketer is that many perceive a huge benefit of Social Marketing to be that it is an inexpensive way to market. That blog post by Mashable! maintains: With 51% of respondents also citing “low [...]

Filed under: Community, ROI and Marketing Measurement, Social Marketing | Tagged: , , , | 5 Comments »

Hubspot Keeps Delivering the Value

Posted on December 23, 2008 by Aaron Strout

 Last night, I got a direct message from my friend, Mike Volpe, who is the VP of marketing at Boston based company, Hubspot. In his DM, Mike was letting me know that Hubspot would be releasing an informative report this morning on the “State of Twitter.” If you use Twitter as an individual or a business, I [...]

Filed under: content, Content Marketing, Engagement Marketing, ROI and Marketing Measurement, Social Marketing, Social Media | 7 Comments »

Is “The Year in Advertising” signs of the future?

Posted on December 14, 2007 by Jeff Petry

Good read over at BusinessWeek on the Year in Advertising.  Yes, it’s another piece on how its all changing for we marketers.  But I  clicked through on the slide show, and was especially intrigued by Samsung’s charging station and what they referred to as “branded utility.” They state that “Taking advertising and making it into something useful [...]

Filed under: Engagement Marketing, Online Behaviors, ROI and Marketing Measurement | 2 Comments »

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