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	<title>The Engaged Consumer &#187; ROI and Marketing Measurement</title>
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		<title>The Engaged Consumer &#187; ROI and Marketing Measurement</title>
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		<title>Who is Powered?</title>
		<link>http://theengagedconsumer.powered.com/2010/10/11/who-is-powered/</link>
		<comments>http://theengagedconsumer.powered.com/2010/10/11/who-is-powered/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 21:54:31 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Powered]]></category>
		<category><![CDATA[social media agency]]></category>
		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014951</guid>
		<description><![CDATA[Normally, it is realistic to think that a company&#8217;s website can easily answer the question, &#8220;who are we.&#8221; That&#8217;s because in most cases, companies start off as something and grow organically. Occasionally, however, companies acquire (or are acquired by) other companies. And while this adds accretive products and services to their general offerings, it doesn&#8217;t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014951&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Aaron Strout</media:title>
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		<item>
		<title>Podcast: Driving Awareness &amp; Engagement with Social</title>
		<link>http://theengagedconsumer.powered.com/2009/08/21/podcast-driving-awareness-engagement-with-social/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/21/podcast-driving-awareness-engagement-with-social/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 14:40:44 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=662</guid>
		<description><![CDATA[One of the things I love about my job is that I get a chance to meet and interview tons of interesting people. Some are execs at big companies? Others are authors of thought provoking books. And some are just plain smart individuals who are teaching companies how to embrace the power of social networking [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=662&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/08/21/podcast-driving-awareness-engagement-with-social/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">Author &#38; Blogger, John Cass</media:title>
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			<media:title type="html">David Armano</media:title>
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		<media:content url="http://darmano.typepad.com/logic_emotion/images/2007/08/22/marketing_spiral_4.gif" medium="image">
			<media:title type="html">Armano&#039;s Marketing Spiral</media:title>
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		<title>Weekly Social Marketing Links: August 11, 2009</title>
		<link>http://theengagedconsumer.powered.com/2009/08/13/weekly-social-marketing-links-august-11-2009/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/13/weekly-social-marketing-links-august-11-2009/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 20:42:12 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=651</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=651&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/08/13/weekly-social-marketing-links-august-11-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>
	</item>
		<item>
		<title>Audio from 1st Social Marketing Help Desk Webinar</title>
		<link>http://theengagedconsumer.powered.com/2009/08/13/audio-from-1st-social-marketing-help-desk-webinar/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/13/audio-from-1st-social-marketing-help-desk-webinar/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 18:51:11 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[adam cohen]]></category>
		<category><![CDATA[help desk]]></category>
		<category><![CDATA[rosetta]]></category>
		<category><![CDATA[webcast]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=653</guid>
		<description><![CDATA[A few weeks ago, we launched a new flavor of webinars called the Social Marketing Help Desk. You can read more of the details here in colleague, Doug Wick&#8217;s excellent post. The goal is to focus more on the questions vs. the content since we always get way more questions than we can answer during [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=653&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/08/13/audio-from-1st-social-marketing-help-desk-webinar/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>

		<media:content url="http://powered-library.s3.amazonaws.com/shared/_Powered/Webinars/20090729_Social_Marketing_Help_Desk/20090729_14-03_Social_Marketing_Help_Desk.mp3" medium="audio">
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		<item>
		<title>Weekly Social Marketing Links: July 7, 2009</title>
		<link>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/</link>
		<comments>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 22:55:23 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=606</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=606&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>
	</item>
		<item>
		<title>Upcoming Webcast: Pitfalls and Best Practices for Online Community Building (6/24)</title>
		<link>http://theengagedconsumer.powered.com/2009/06/21/upcoming-webcast-pitfalls-and-best-practices-for-online-community-building-624/</link>
		<comments>http://theengagedconsumer.powered.com/2009/06/21/upcoming-webcast-pitfalls-and-best-practices-for-online-community-building-624/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 02:43:55 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=574</guid>
		<description><![CDATA[Yes, this is going to be a good one. Don&#8217;t miss the opportunity to join Forrester Principal Analyst, Lisa Bradner, Communispace CMO, Debi Kleiman and Aaron Strout, CMO, Powered (yup, that&#8217;s me) this Wednesday, June 24 at 2 PM CT as we talk about the good, bad and the ugly of community building. Our presentation [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=574&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/06/21/upcoming-webcast-pitfalls-and-best-practices-for-online-community-building-624/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0a786eba218ce1571e3dbd5eafc20c5f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Aaron Strout</media:title>
		</media:content>

		<media:content url="http://img.en25.com/eloquaimages/clients/powered/c837c6f4-42d4-4bba-a667-0bb2509d1e85_lisa-bradner.gif" medium="image">
			<media:title type="html">Lisa Radner, Forrester</media:title>
		</media:content>

		<media:content url="http://img.en25.com/eloquaimages/clients/powered/688a9681-0218-4ef2-897b-6b5bad9d1d60_debikleiman_100.jpg" medium="image">
			<media:title type="html">Debi Kleiman, Communispace</media:title>
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			<media:title type="html">Aaron Strout, Powered</media:title>
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	</item>
		<item>
		<title>May 7: Weekly Content/Social Marketing Links</title>
		<link>http://theengagedconsumer.powered.com/2009/05/08/may-7-weekly-contentsocial-marketing-links/</link>
		<comments>http://theengagedconsumer.powered.com/2009/05/08/may-7-weekly-contentsocial-marketing-links/#comments</comments>
		<pubDate>Sat, 09 May 2009 03:03:12 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/2009/05/08/may-7-weekly-contentsocial-marketing-links/</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=518&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/05/08/may-7-weekly-contentsocial-marketing-links/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>
	</item>
		<item>
		<title>What You Can&#8217;t See: 78% of Your Business</title>
		<link>http://theengagedconsumer.powered.com/2009/04/27/what-you-cant-see-78-of-your-business/</link>
		<comments>http://theengagedconsumer.powered.com/2009/04/27/what-you-cant-see-78-of-your-business/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 20:15:50 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Consumer Purchase Process]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[CFO]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[intangible assets]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=465</guid>
		<description><![CDATA[Recently, I&#8217;ve been a little obsessed with ROI as it relates to social marketing, as I seek to put in more tangible terms what I feel intuitively about this new toolset&#8217;s value. To this end, Adam Cohen hit my Reader just right with a nice real-world post on measuring the marketing effectiveness of social media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=465&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/04/27/what-you-cant-see-78-of-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Doug</media:title>
		</media:content>

		<media:content url="http://theengagedconsumer.files.wordpress.com/2009/04/eye-chart.jpg" medium="image">
			<media:title type="html">eye-chart</media:title>
		</media:content>
	</item>
		<item>
		<title>Community Powered, Live from SXSW: Aaron Strout</title>
		<link>http://theengagedconsumer.powered.com/2009/04/16/community-powered-live-from-sxsw-aaron-strout/</link>
		<comments>http://theengagedconsumer.powered.com/2009/04/16/community-powered-live-from-sxsw-aaron-strout/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 19:12:30 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=484</guid>
		<description><![CDATA[  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is little old me. That&#8217;s right, yours truly. Aaron Strout. Susan thought it was only fair that after working with her to arrange 13 other podcasts, helping her set up shop and then posting all other 13 that I should get a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=484&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/04/16/community-powered-live-from-sxsw-aaron-strout/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>

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			<media:title type="html">Susan Bratton &#38; Aaron Strout at the SXSW Mashable Party</media:title>
		</media:content>

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		<item>
		<title>April 15: Weekly Content/Social Marketing Links</title>
		<link>http://theengagedconsumer.powered.com/2009/04/16/april-15-weekly-contentsocial-marketing-links/</link>
		<comments>http://theengagedconsumer.powered.com/2009/04/16/april-15-weekly-contentsocial-marketing-links/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 16:00:05 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[weekly links]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=482</guid>
		<description><![CDATA[As I mentioned in our first Weekly Content/Social Marketing Links post over on my personal blog, I&#8217;ve asked the Powered marketing, business development and product teams to pick one news article, blog post or research report a week that &#8220;speaks&#8221; to them. With that article, they need to come to our weekly staff meeting prepared to give [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=482&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/04/16/april-15-weekly-contentsocial-marketing-links/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0a786eba218ce1571e3dbd5eafc20c5f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Aaron Strout</media:title>
		</media:content>
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