Posted on August 21, 2009 by Aaron Strout
One of the things I love about my job is that I get a chance to meet and interview tons of interesting people. Some are execs at big companies? Others are authors of thought provoking books. And some are just plain smart individuals who are teaching companies how to embrace the power of social networking [...]
Filed under: Community, Engagement Marketing, ROI and Marketing Measurement, Social Marketing, Social Media, Twitter | 3 Comments »
Posted on August 13, 2009 by Aaron Strout
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Content Marketing, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter, facebook | Leave a Comment »
Posted on August 13, 2009 by Aaron Strout
A few weeks ago, we launched a new flavor of webinars called the Social Marketing Help Desk. You can read more of the details here in colleague, Doug Wick’s excellent post. The goal is to focus more on the questions vs. the content since we always get way more questions than we can answer during [...]
Filed under: Content Marketing, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Twitter | Tagged: adam cohen, help desk, rosetta, webcast | 1 Comment »
Posted on July 15, 2009 by Aaron Strout
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Content Marketing, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter, content, facebook | 1 Comment »
Posted on June 21, 2009 by Aaron Strout
Yes, this is going to be a good one. Don’t miss the opportunity to join Forrester Principal Analyst, Lisa Bradner, Communispace CMO, Debi Kleiman and Aaron Strout, CMO, Powered (yup, that’s me) this Wednesday, June 24 at 2 PM CT as we talk about the good, bad and the ugly of community building. Our presentation [...]
Filed under: Community, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking | Leave a Comment »
Posted on May 8, 2009 by Aaron Strout
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Community, Content Marketing, ROI and Marketing Measurement, Social Marketing, Social Media, facebook | 1 Comment »
Posted on April 27, 2009 by Doug Wick
Recently, I’ve been a little obsessed with ROI as it relates to social marketing, as I seek to put in more tangible terms what I feel intuitively about this new toolset’s value. To this end, Adam Cohen hit my Reader just right with a nice real-world post on measuring the marketing effectiveness of social media [...]
Filed under: Consumer Purchase Process, Measurement, ROI and Marketing Measurement, Social Marketing | Tagged: CFO, CMO, intangible assets | Leave a Comment »
Posted on April 16, 2009 by Aaron Strout
Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is little old me. That’s right, yours truly. Aaron Strout. Susan thought it was only fair that after working with her to arrange 13 other podcasts, helping her set up shop and then posting all other 13 that I should get a [...]
Filed under: Austin, Content Marketing, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter, facebook | 1 Comment »
Posted on April 16, 2009 by Aaron Strout
As I mentioned in our first Weekly Content/Social Marketing Links post over on my personal blog, I’ve asked the Powered marketing, business development and product teams to pick one news article, blog post or research report a week that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give [...]
Filed under: Content Marketing, ROI and Marketing Measurement, Social Marketing | Tagged: weekly links | 1 Comment »
Posted on March 31, 2009 by Aaron Strout
Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is co-founder and managing partner of The Advanced Guard, C.C. Chapman. In addition to his full-time gig, C.C. regularly shares his knowledge about new media and technology on his on his Managing the Gray site (posts and podcasts). He’s also an avid photographer and can be found [...]
Filed under: ROI and Marketing Measurement, facebook | 3 Comments »
