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	<title>The Engaged Consumer &#187; Online Behaviors</title>
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		<title>The Engaged Consumer &#187; Online Behaviors</title>
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		<title>The New Word-of-Mouth Marketing Infrastructure?</title>
		<link>http://theengagedconsumer.powered.com/2009/04/29/the-new-word-of-mouth-marketing-infrastructure/</link>
		<comments>http://theengagedconsumer.powered.com/2009/04/29/the-new-word-of-mouth-marketing-infrastructure/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 15:28:33 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Online Behaviors]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=492</guid>
		<description><![CDATA[The role of a proprietary community environment for the purposes of marketing (or social marketing program) has been hotly debated among brand marketers and social media insiders. We know that social sites are more engaging (people spend more time on them) than non-social, and marketers want to tap into that power. So as a marketer, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=492&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/04/29/the-new-word-of-mouth-marketing-infrastructure/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Doug</media:title>
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			<media:title type="html">word-of-mouth-infrastructure</media:title>
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		<item>
		<title>Content and Audience: Inexorably Tied</title>
		<link>http://theengagedconsumer.powered.com/2008/12/03/content-and-audience-inexorably-tied/</link>
		<comments>http://theengagedconsumer.powered.com/2008/12/03/content-and-audience-inexorably-tied/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 22:05:37 +0000</pubDate>
		<dc:creator>Natanya Anderson</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Online Behaviors]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[relevant content]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=114</guid>
		<description><![CDATA[At yesterday&#8217;s Social Media Breakfast in Austin, Tim Walker had us revisit the past to help us see the present and future more clearly (read or listen to his talk – you&#8217;ll enjoy it). In what had to be the most entertaining history lesson I&#8217;ve had in many years, he reminded us that the changes social [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=114&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2008/12/03/content-and-audience-inexorably-tied/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Natanya</media:title>
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		<item>
		<title>Zappos Delivers WOW Moment</title>
		<link>http://theengagedconsumer.powered.com/2008/04/24/zappos-delivers-wow-moment/</link>
		<comments>http://theengagedconsumer.powered.com/2008/04/24/zappos-delivers-wow-moment/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 22:34:10 +0000</pubDate>
		<dc:creator>koryelogan</dc:creator>
				<category><![CDATA[Consumer Purchase Process]]></category>
		<category><![CDATA[Online Behaviors]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>
		<category><![CDATA[brand relationships]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Tony Hsieh]]></category>
		<category><![CDATA[Wow moment]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=56</guid>
		<description><![CDATA[Here’s a quick follow up to my recent post about Tony Hsieh and Zappos. I’m pleased to report that the company delivers on its WOW promise. Shortly after placing my order at www.Zappos.com on Wednesday, I received an email stating: “Although you originally ordered Standard (4 to 5 business days) shipping and handling, we have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=56&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2008/04/24/zappos-delivers-wow-moment/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Korye Logan</media:title>
		</media:content>

		<media:content url="http://theengagedconsumer.files.wordpress.com/2008/04/zapposwow.jpg?w=300" medium="image">
			<media:title type="html">My Zappos order was delivered overnight as a special WOW gift to make me feel good.</media:title>
		</media:content>
	</item>
		<item>
		<title>ANA 2008 Brand Innovation Conference in NYC</title>
		<link>http://theengagedconsumer.powered.com/2008/04/22/ana-2008-brand-innovation-conference-in-nyc/</link>
		<comments>http://theengagedconsumer.powered.com/2008/04/22/ana-2008-brand-innovation-conference-in-nyc/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 19:15:10 +0000</pubDate>
		<dc:creator>koryelogan</dc:creator>
				<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[Online Behaviors]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>
		<category><![CDATA[American Express]]></category>
		<category><![CDATA[ANA]]></category>
		<category><![CDATA[Association of National Advertisers]]></category>
		<category><![CDATA[Brand Building 2.0]]></category>
		<category><![CDATA[Claire Bennett]]></category>
		<category><![CDATA[Tony Hsieh]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=51</guid>
		<description><![CDATA[“Brand Building 2.0” is the manner marketers use to effectively reach and relate to their audience in today’s world. This method employs more than just digital media, such as the Internet and mobile devices. It requires consumer empowerment. This was the topic at last week’s ANA Conference at the Hard Rock Café Times Square in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=51&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2008/04/22/ana-2008-brand-innovation-conference-in-nyc/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/38440731a0175ff96fe7bdce86d1c39c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Korye Logan</media:title>
		</media:content>

		<media:content url="http://theengagedconsumer.files.wordpress.com/2008/04/amex_membersknow.jpg" medium="image">
			<media:title type="html">American Express Members Know web site</media:title>
		</media:content>

		<media:content url="http://theengagedconsumer.files.wordpress.com/2008/04/zappos_culturebook2007.jpg" medium="image">
			<media:title type="html">Zappos 2007 Culture Book</media:title>
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	</item>
		<item>
		<title>A Golden Age for Consumers</title>
		<link>http://theengagedconsumer.powered.com/2008/04/14/a-golden-age-for-consumers/</link>
		<comments>http://theengagedconsumer.powered.com/2008/04/14/a-golden-age-for-consumers/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 19:35:30 +0000</pubDate>
		<dc:creator>Jeff Petry</dc:creator>
				<category><![CDATA[Online Behaviors]]></category>
		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=50</guid>
		<description><![CDATA[I was shopping at one of my local home centers this weekend and was talking to an associate about a product.  For the first time ever I had an associate suggest I go online for research and specifically suggest I check the product&#8217;s reviews.  And it reminded me that wow&#8230;how far things have come in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=50&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2008/04/14/a-golden-age-for-consumers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e91178470849930e40fe34a9701d77ef?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jeff Petry</media:title>
		</media:content>
	</item>
		<item>
		<title>How Blogs &amp; Social Media Are Changing Crisis Communications</title>
		<link>http://theengagedconsumer.powered.com/2008/04/11/how-blogs-social-media-are-changing-crisis-communications/</link>
		<comments>http://theengagedconsumer.powered.com/2008/04/11/how-blogs-social-media-are-changing-crisis-communications/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 00:05:01 +0000</pubDate>
		<dc:creator>koryelogan</dc:creator>
				<category><![CDATA[Online Behaviors]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>
		<category><![CDATA[Aircraft inspections]]></category>
		<category><![CDATA[American Airlines]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[flight cancellations]]></category>
		<category><![CDATA[Gerard Arprey]]></category>
		<category><![CDATA[Korye Logan]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=46</guid>
		<description><![CDATA[Flight cancellations from American Airlines created a lot of news coverage and consumer angst this week. The result of wiring problems on MD-80 airplanes, this situation got me thinking about how the involved communications teams are responding. Are they holding cards close to the vest or communicating openly? Are they leveraging the Internet and social [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=46&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2008/04/11/how-blogs-social-media-are-changing-crisis-communications/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/38440731a0175ff96fe7bdce86d1c39c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Korye Logan</media:title>
		</media:content>

		<media:content url="http://theengagedconsumer.files.wordpress.com/2008/04/aamd80.jpg" medium="image">
			<media:title type="html">An American Airlines MD-80 during take off.</media:title>
		</media:content>
	</item>
		<item>
		<title>Shouldn’t The Golden Rule Apply to Marketing Too?</title>
		<link>http://theengagedconsumer.powered.com/2008/04/02/shouldn%e2%80%99t-the-golden-rule-apply-to-marketing-too/</link>
		<comments>http://theengagedconsumer.powered.com/2008/04/02/shouldn%e2%80%99t-the-golden-rule-apply-to-marketing-too/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 14:17:50 +0000</pubDate>
		<dc:creator>Jeff Petry</dc:creator>
				<category><![CDATA[Online Behaviors]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=39</guid>
		<description><![CDATA[If you were a consumer (and you are) &#8211; would you like your marketing? Would you want it done to you? Your family and friends? I’ve been in marketing for nearly 17 years and have found myself (unfortunately) on more than one occasion hypocritically applying a double standard. “I don’t want that product’s marketing noise [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=39&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2008/04/02/shouldn%e2%80%99t-the-golden-rule-apply-to-marketing-too/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e91178470849930e40fe34a9701d77ef?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jeff Petry</media:title>
		</media:content>

		<media:content url="http://theengagedconsumer.files.wordpress.com/2008/04/rockgold1.jpg" medium="image">
			<media:title type="html">rockgold1.jpg</media:title>
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	</item>
		<item>
		<title>Is &#8220;The Year in Advertising&#8221; signs of the future?</title>
		<link>http://theengagedconsumer.powered.com/2007/12/14/is-the-year-in-advertising-signs-of-the-future/</link>
		<comments>http://theengagedconsumer.powered.com/2007/12/14/is-the-year-in-advertising-signs-of-the-future/#comments</comments>
		<pubDate>Fri, 14 Dec 2007 20:32:45 +0000</pubDate>
		<dc:creator>Jeff Petry</dc:creator>
				<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[Online Behaviors]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/2007/12/14/is-the-year-in-advertising-signs-of-the-future/</guid>
		<description><![CDATA[Good read over at BusinessWeek on the Year in Advertising.  Yes, it&#8217;s another piece on how its all changing for we marketers.  But I  clicked through on the slide show, and was especially intrigued by Samsung&#8217;s charging station and what they referred to as &#8220;branded utility.&#8221; They state that &#8220;Taking advertising and making it into something useful [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=15&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2007/12/14/is-the-year-in-advertising-signs-of-the-future/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e91178470849930e40fe34a9701d77ef?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jeff Petry</media:title>
		</media:content>
	</item>
		<item>
		<title>Is Your Marketing C2C?</title>
		<link>http://theengagedconsumer.powered.com/2007/10/15/is-your-marketing-c2c/</link>
		<comments>http://theengagedconsumer.powered.com/2007/10/15/is-your-marketing-c2c/#comments</comments>
		<pubDate>Mon, 15 Oct 2007 09:54:31 +0000</pubDate>
		<dc:creator>Jeff Petry</dc:creator>
				<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[Online Behaviors]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/2007/10/15/is-your-marketing-c2c/</guid>
		<description><![CDATA[There’s been a fair bit of conversation about MySpace’s Never Ending Friending report. I was at the IAB event where the study was unveiled. Interesting stuff to be sure, but also befuddling (I suspect) to marketers. For me I think it boils down to… It’s not just about what your marketing and advertising says anymore. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=13&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2007/10/15/is-your-marketing-c2c/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e91178470849930e40fe34a9701d77ef?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Jeff Petry</media:title>
		</media:content>
	</item>
		<item>
		<title>Irrational Video Exuberance?</title>
		<link>http://theengagedconsumer.powered.com/2007/06/19/irrational-video-exuberance/</link>
		<comments>http://theengagedconsumer.powered.com/2007/06/19/irrational-video-exuberance/#comments</comments>
		<pubDate>Tue, 19 Jun 2007 09:48:15 +0000</pubDate>
		<dc:creator>Jeff Petry</dc:creator>
				<category><![CDATA[Online Behaviors]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/2007/06/19/irrational-video-exuberance/</guid>
		<description><![CDATA[OK, so I’m not – nor do I want to be – Alan Greenspan. But when he coined the term “irrational exuberance” in that 1996 speech, it was forever burned in my brain. And it recently got me thinking&#8230;are marketers experiencing irrational exuberance over video? Yes, I’ve seen the stats on broadband penetration. Yes, I’ve [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=14&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2007/06/19/irrational-video-exuberance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jeff Petry</media:title>
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