Posted on April 29, 2009 by Doug Wick
The role of a proprietary community environment for the purposes of marketing (or social marketing program) has been hotly debated among brand marketers and social media insiders. We know that social sites are more engaging (people spend more time on them) than non-social, and marketers want to tap into that power. So as a marketer, [...]
Filed under: Online Behaviors, Social Marketing, Word of Mouth / Viral Marketing | Tagged: word-of-mouth | 2 Comments »
Posted on December 3, 2008 by Natanya Anderson
At yesterday’s Social Media Breakfast in Austin, Tim Walker had us revisit the past to help us see the present and future more clearly (read or listen to his talk – you’ll enjoy it). In what had to be the most entertaining history lesson I’ve had in many years, he reminded us that the changes social [...]
Filed under: Content Marketing, Online Behaviors | Tagged: audience, history, relevant content | 2 Comments »
Posted on April 24, 2008 by koryelogan
Here’s a quick follow up to my recent post about Tony Hsieh and Zappos. I’m pleased to report that the company delivers on its WOW promise. Shortly after placing my order at www.Zappos.com on Wednesday, I received an email stating: “Although you originally ordered Standard (4 to 5 business days) shipping and handling, we have [...]
Filed under: Consumer Purchase Process, Online Behaviors, Word of Mouth / Viral Marketing | Tagged: brand relationships, customer service, Tony Hsieh, Wow moment, Zappos | Leave a Comment »
Posted on April 22, 2008 by koryelogan
“Brand Building 2.0” is the manner marketers use to effectively reach and relate to their audience in today’s world. This method employs more than just digital media, such as the Internet and mobile devices. It requires consumer empowerment. This was the topic at last week’s ANA Conference at the Hard Rock Café Times Square in [...]
Filed under: Engagement Marketing, Online Behaviors, Social Commerce, Social Marketing, Web 2.0, Word of Mouth / Viral Marketing | Tagged: American Express, ANA, Association of National Advertisers, Brand Building 2.0, Claire Bennett, Social Commerce, Tony Hsieh, Zappos | 3 Comments »
Posted on April 14, 2008 by Jeff Petry
I was shopping at one of my local home centers this weekend and was talking to an associate about a product. For the first time ever I had an associate suggest I go online for research and specifically suggest I check the product’s reviews. And it reminded me that wow…how far things have come in [...]
Filed under: Online Behaviors, Word of Mouth / Viral Marketing | Leave a Comment »
Posted on April 11, 2008 by koryelogan
Flight cancellations from American Airlines created a lot of news coverage and consumer angst this week. The result of wiring problems on MD-80 airplanes, this situation got me thinking about how the involved communications teams are responding. Are they holding cards close to the vest or communicating openly? Are they leveraging the Internet and social [...]
Filed under: Online Behaviors, Social Marketing, Social Media, Web 2.0, Word of Mouth / Viral Marketing | Tagged: Aircraft inspections, American Airlines, blogging, Crisis Communications, flight cancellations, Gerard Arprey, Korye Logan | 9 Comments »
Posted on April 2, 2008 by Jeff Petry
If you were a consumer (and you are) – would you like your marketing? Would you want it done to you? Your family and friends? I’ve been in marketing for nearly 17 years and have found myself (unfortunately) on more than one occasion hypocritically applying a double standard. “I don’t want that product’s marketing noise [...]
Filed under: Online Behaviors, Social Marketing, Word of Mouth / Viral Marketing | Leave a Comment »
Posted on December 14, 2007 by Jeff Petry
Good read over at BusinessWeek on the Year in Advertising. Yes, it’s another piece on how its all changing for we marketers. But I clicked through on the slide show, and was especially intrigued by Samsung’s charging station and what they referred to as “branded utility.” They state that “Taking advertising and making it into something useful [...]
Filed under: Engagement Marketing, Online Behaviors, ROI and Marketing Measurement | 1 Comment »
Posted on October 15, 2007 by Jeff Petry
There’s been a fair bit of conversation about MySpace’s Never Ending Friending report. I was at the IAB event where the study was unveiled. Interesting stuff to be sure, but also befuddling (I suspect) to marketers. For me I think it boils down to… It’s not just about what your marketing and advertising says anymore. [...]
Filed under: Engagement Marketing, Online Behaviors, Social Networking, Word of Mouth / Viral Marketing | Leave a Comment »
Posted on June 19, 2007 by Jeff Petry
OK, so I’m not – nor do I want to be – Alan Greenspan. But when he coined the term “irrational exuberance” in that 1996 speech, it was forever burned in my brain. And it recently got me thinking…are marketers experiencing irrational exuberance over video? Yes, I’ve seen the stats on broadband penetration. Yes, I’ve [...]
Filed under: Online Behaviors, Web 2.0 | Leave a Comment »
