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	<title>The Engaged Consumer &#187; Measurement</title>
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		<title>The Engaged Consumer &#187; Measurement</title>
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		<title>Who is Powered?</title>
		<link>http://theengagedconsumer.powered.com/2010/10/11/who-is-powered/</link>
		<comments>http://theengagedconsumer.powered.com/2010/10/11/who-is-powered/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 21:54:31 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Powered]]></category>
		<category><![CDATA[social media agency]]></category>
		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014951</guid>
		<description><![CDATA[Normally, it is realistic to think that a company&#8217;s website can easily answer the question, &#8220;who are we.&#8221; That&#8217;s because in most cases, companies start off as something and grow organically. Occasionally, however, companies acquire (or are acquired by) other companies. And while this adds accretive products and services to their general offerings, it doesn&#8217;t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014951&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Weekly Social Marketing Links: August 11, 2009</title>
		<link>http://theengagedconsumer.powered.com/2009/08/13/weekly-social-marketing-links-august-11-2009/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/13/weekly-social-marketing-links-august-11-2009/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 20:42:12 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=651</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=651&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Audio from 1st Social Marketing Help Desk Webinar</title>
		<link>http://theengagedconsumer.powered.com/2009/08/13/audio-from-1st-social-marketing-help-desk-webinar/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/13/audio-from-1st-social-marketing-help-desk-webinar/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 18:51:11 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[adam cohen]]></category>
		<category><![CDATA[help desk]]></category>
		<category><![CDATA[rosetta]]></category>
		<category><![CDATA[webcast]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=653</guid>
		<description><![CDATA[A few weeks ago, we launched a new flavor of webinars called the Social Marketing Help Desk. You can read more of the details here in colleague, Doug Wick&#8217;s excellent post. The goal is to focus more on the questions vs. the content since we always get way more questions than we can answer during [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=653&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Weekly Social Marketing Links: July 7, 2009</title>
		<link>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/</link>
		<comments>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 22:55:23 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=606</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=606&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<item>
		<title>What You Can&#8217;t See: 78% of Your Business</title>
		<link>http://theengagedconsumer.powered.com/2009/04/27/what-you-cant-see-78-of-your-business/</link>
		<comments>http://theengagedconsumer.powered.com/2009/04/27/what-you-cant-see-78-of-your-business/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 20:15:50 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Consumer Purchase Process]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[CFO]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[intangible assets]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=465</guid>
		<description><![CDATA[Recently, I&#8217;ve been a little obsessed with ROI as it relates to social marketing, as I seek to put in more tangible terms what I feel intuitively about this new toolset&#8217;s value. To this end, Adam Cohen hit my Reader just right with a nice real-world post on measuring the marketing effectiveness of social media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=465&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Doug</media:title>
		</media:content>

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			<media:title type="html">eye-chart</media:title>
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		<item>
		<title>Give Before You Get [My Stump Speech]</title>
		<link>http://theengagedconsumer.powered.com/2009/03/02/give-before-you-get-my-stump-speech/</link>
		<comments>http://theengagedconsumer.powered.com/2009/03/02/give-before-you-get-my-stump-speech/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 23:13:48 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=298</guid>
		<description><![CDATA[For what it&#8217;s worth, the original title of this post was originally &#8220;Are You Smarter than a Drug Dealer?&#8221; It came out of a conversation I was having with our CEO about the fact that the business model we encourage our clients to adopt – namely, &#8220;give before you get&#8221; – in many ways is no different than that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=298&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/03/02/give-before-you-get-my-stump-speech/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0a786eba218ce1571e3dbd5eafc20c5f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Aaron Strout</media:title>
		</media:content>

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			<media:title type="html">quarters</media:title>
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		<title>Engagement is a Means to an End &#8211; Measure the End, Not Just the Means.</title>
		<link>http://theengagedconsumer.powered.com/2009/02/17/engagement-is-a-means-to-an-end-measure-the-end-not-just-the-means/</link>
		<comments>http://theengagedconsumer.powered.com/2009/02/17/engagement-is-a-means-to-an-end-measure-the-end-not-just-the-means/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 15:12:00 +0000</pubDate>
		<dc:creator>Kathy Warren</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://dailyvivacity.wordpress.com/2009/02/17/engagement-is-a-means-to-an-end-measure-the-end-not-just-the-means/</guid>
		<description><![CDATA[Many marketers, PR reps, pundits and analysts are seeking proof that social media has a demonstrable impact on business. A Google search of &#8220;how to measure engagement&#8221; yields over 12M results with claims of &#8220;how to REALLY measure engagement,&#8221; and proposed formulas that are smart but insanely complex and still don&#8217;t answer the question regarding [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=275&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Kathy Warren</media:title>
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