Live Webcast with Jeremiah Owyang of Forrester & Ann Handley of MarketingProfs

Posted on December 3, 2008 by Aaron Strout

I’ve always enjoyed doing webcasts, especially when they are with smart people. To that end, I am tickled to death to be moderating a webcast on December 16 at 2 PM ET/11 AM PT with not just one, but two VERY smart people (who also happen to be two of my favorite social media people [...]

Filed under: Engagement Marketing, Social Marketing | Tagged: , , , , , | 1 Comment »

3 Reasons Why Social Marketing Critical to Success in a Downturn

Posted on December 2, 2008 by Aaron Strout

Let’s get this out of the way right up front. We’re in one of the worst economic slumps in the history of the U.S. The week before Thanksgiving, the Dow Jones Industrial Average closed below 8,000 for the first time in five and a half years. We’re also in the midst of a horrific credit crisis [...]

Filed under: Engagement Marketing, Social Marketing | Tagged: , , , , | 12 Comments »

Is It Time for Big Brands to Engage?

Posted on November 21, 2008 by Aaron Strout

Up until this point, it’s understandable why many brands have chosen to avoid social media. Quite frankly, there haven’t been many meausurable success stories beyond those of the usual suspects like eBay, Best Buy’s internal Blue Shirt Nation community and Procter & Gamble. For the most part, it’s because many companies social initiatives have lacked a strategy, [...]

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Social Marketing ROI: Ignore At Your Own Peril

Posted on November 17, 2008 by Aaron Strout

Last Friday morning, I had an informative conversation with new friends Paul May and Jeremy Bencken of BuzzStream. The topic was return on investment (ROI) in the world of social media/social marketing and whether companies will continue to spend money on social endeavors without a demonstrable return on their investment. What spurred the conversation was [...]

Filed under: Engagement Marketing, Social Marketing | Tagged: , , , , | 6 Comments »

25 Online Whacks to Boost Your Creativity

Posted on May 2, 2008 by koryelogan

Roger von Oech’s classic “A Whack on the Side of the Head” just turned 25. I used this book a lot in college and at my first agency job. We’d do a few of the exercise to kick start our creative sessions. This led to numerous fresh ideas. The 25th Anniversary Edition of this creative [...]

Filed under: Engagement Marketing, Social Marketing, Uncategorized, Web 2.0 | Tagged: , , , | 2 Comments »

ANA 2008 Brand Innovation Conference in NYC

Posted on April 22, 2008 by koryelogan

“Brand Building 2.0” is the manner marketers use to effectively reach and relate to their audience in today’s world. This method employs more than just digital media, such as the Internet and mobile devices. It requires consumer empowerment. This was the topic at last week’s ANA Conference at the Hard Rock Café Times Square in [...]

Filed under: Engagement Marketing, Online Behaviors, Social Commerce, Social Marketing, Web 2.0, Word of Mouth / Viral Marketing | Tagged: , , , , , , , | 3 Comments »

The Gratitude Effect: Building Consumer Loyalty

Posted on April 5, 2008 by koryelogan

Powered recently updated our web site. This update includes a series of videos detailing things such as social commerce, consumer engagement and the gratitude effect. These videos can be viewed on the Powered web site or at the Powered page on YouTube. Here’s a sample video about the Gratitude Effect. Learn what the gratitude effect [...]

Filed under: Engagement Marketing, Social Commerce, Uncategorized, Web 2.0 | Tagged: , , | 1 Comment »

10 Tips For a Great Presentation – Steve Jobs Style

Posted on March 7, 2008 by Jeff Petry

Cool piece over at BusinessWeek. They had their communications coach analyze his last presentation at Macworld. Certainly advice to take to heart. Two that struck me: #6 Create visual slides: As a former management consultant, I find myself guilty of not doing this one from time to time. I love the look and impact of [...]

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Engagement Matters in Reel Life – New Nielsen Study

Posted on December 14, 2007 by koryelogan

A newly released study by Nielson Co. indicates that products placed in “emotionally engaging” television shows were recognized by 43% more consumers. The Nielsen Product Placement Valuation Study involved more than 10,000 individuals, 200 consumer brands and 50 programs. Essentially the study states that the more a viewer enjoys and is engaged by a TV [...]

Filed under: Engagement Marketing, Uncategorized | Tagged: , | 1 Comment »

Is “The Year in Advertising” signs of the future?

Posted on December 14, 2007 by Jeff Petry

Good read over at BusinessWeek on the Year in Advertising.  Yes, it’s another piece on how its all changing for we marketers.  But I  clicked through on the slide show, and was especially intrigued by Samsung’s charging station and what they referred to as “branded utility.” They state that “Taking advertising and making it into something useful [...]

Filed under: Engagement Marketing, Online Behaviors, ROI and Marketing Measurement | 2 Comments »

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