Podcast: Driving Awareness & Engagement with Social

Posted on August 21, 2009 by Aaron Strout

One of the things I love about my job is that I get a chance to meet and interview tons of interesting people. Some are execs at big companies? Others are authors of thought provoking books. And some are just plain smart individuals who are teaching companies how to embrace the power of social networking [...]

Filed under: Community, Engagement Marketing, ROI and Marketing Measurement, Social Marketing, Social Media, Twitter | 3 Comments »

The “Oprah-ization” of Twitter (HINT: This is a Good Thing)

Posted on April 20, 2009 by Aaron Strout

A big thing happened last week in the world of social networking/lifestreaming site, Twitter. One of the largest media moguls in the world — Oprah Winfrey — decided to sign up. This came on the heels of other celebs like the NBA’s larger than life, Shaquille O’Neal, actors Jimmy Fallon, Ellen DeGeneres, Ashton Kutcher and [...]

Filed under: Engagement Marketing, Social Marketing | 4 Comments »

Social Marketing ROI Report (Video)

Posted on March 25, 2009 by Aaron Strout

Today is a red letter day for Powered. We’re announcing the release of our annual Social Marketing ROI report. To kick it off, we’re holding a webcast (there will be an archived version) with Bill Harvey of TRA, Brian Halligan of HubSpot and Kathy Warren of Powered (that’s us). See the video below for more [...]

Filed under: Community, Engagement Marketing, ROI and Marketing Measurement, Social Marketing | 1 Comment »

It Takes a (Twitter) Village

Posted on March 11, 2009 by Natanya Anderson

Yesterday when I picked my daughter up from school – she’s in fourth grade – she almost sheepishly showed me a necklace I knew I’d never seen before. When I asked where she got it she said “It was on my desk”, but I knew that wasn’t the whole story. After a little carefully poking [...]

Filed under: Community, Content Marketing, Engagement Marketing, Social Marketing, Social Networking, Twitter | Leave a Comment »

Give Before You Get [My Stump Speech]

Posted on March 2, 2009 by Aaron Strout

For what it’s worth, the original title of this post was originally “Are You Smarter than a Drug Dealer?” It came out of a conversation I was having with our CEO about the fact that the business model we encourage our clients to adopt – namely, “give before you get” – in many ways is no different than that [...]

Filed under: Content Marketing, Engagement Marketing, Measurement, Social Marketing | 4 Comments »

Engagement is a Means to an End – Measure the End, Not Just the Means.

Posted on February 17, 2009 by Kathy Warren

Many marketers, PR reps, pundits and analysts are seeking proof that social media has a demonstrable impact on business. A Google search of “how to measure engagement” yields over 12M results with claims of “how to REALLY measure engagement,” and proposed formulas that are smart but insanely complex and still don’t answer the question regarding [...]

Filed under: Community, Engagement Marketing, Measurement, Social Marketing | Leave a Comment »

The Diminishing Law of Advertising

Posted on February 4, 2009 by Aaron Strout

In a prior life, I spent a lot of my time focused on advertising. At least enough so that when I openly question its effectiveness, I have a leg to stand on. This may fly in the face of conventional wisdom given the fact that NBC found the demand for last Sunday’s Super Bowl spots [...]

Filed under: Engagement Marketing, Social Marketing, Social Media | Tagged: | 4 Comments »

Your Brand: The Bridge to Community

Posted on January 19, 2009 by Doug Wick

My colleagues Aaron Strout and Bill Fanning have gotten a great conversation started around the difficulty of connecting community with a brand that seems not quite as “community ready,” starting with a recent post titled “Would you join a Toothpaste Community?“ This is a question we get all the time in initial sales calls with [...]

Filed under: Engagement Marketing, Social Branding, Social Marketing | Tagged: , | 2 Comments »

The Loyalty Effect

Posted on January 16, 2009 by Aaron Strout

  If the title of this post sounds familiar, that’s because it’s the title of a well-known book by Bain & Company fellow, Fred Reichheld. While I’m not planning on talking about Fred or his book, I do want to dig into the concept of customer loyalty – a topic that is more important to marketers now more than ever [...]

Filed under: Engagement Marketing | Tagged: , , , , | 4 Comments »

Hubspot Keeps Delivering the Value

Posted on December 23, 2008 by Aaron Strout

 Last night, I got a direct message from my friend, Mike Volpe, who is the VP of marketing at Boston based company, Hubspot. In his DM, Mike was letting me know that Hubspot would be releasing an informative report this morning on the “State of Twitter.” If you use Twitter as an individual or a business, I [...]

Filed under: content, Content Marketing, Engagement Marketing, ROI and Marketing Measurement, Social Marketing, Social Media | 5 Comments »

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