Weekly Social Marketing Links: July 7, 2009

Posted on July 15, 2009 by Aaron Strout

Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]

Filed under: content, Content Marketing, facebook, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter | 1 Comment »

Community Powered, Live from SXSW: Lee Odden

Posted on March 20, 2009 by Aaron Strout

Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is the CEO and founder of TopRank Online Marketing. Lee also publishes Online Marketing Blog which is recognized as one of the top marketing blogs by Advertising Age and ranks in the Technorati top 50 blogs (by fans) out of 133 million. Listen [...]

Filed under: Community, content | Tagged: , , | 5 Comments »

How Important is Authenticity? Just Ask Bear Grylls.

Posted on January 12, 2009 by Aaron Strout

A few weeks ago, my friend, Chris Brogan, who just happens to be a well-known blogger and president of New Marketing Labs, wrote a paid for post for K-Mart. In spite of Chris’ up front disclosures about the relationship, a fire storm erupted in the blogosphere over the ethics of paid for content. As you can [...]

Filed under: content, Content Marketing, Social Marketing | Tagged: | 9 Comments »

Hubspot Keeps Delivering the Value

Posted on December 23, 2008 by Aaron Strout

 Last night, I got a direct message from my friend, Mike Volpe, who is the VP of marketing at Boston based company, Hubspot. In his DM, Mike was letting me know that Hubspot would be releasing an informative report this morning on the “State of Twitter.” If you use Twitter as an individual or a business, I [...]

Filed under: content, Content Marketing, Engagement Marketing, ROI and Marketing Measurement, Social Marketing, Social Media | 5 Comments »

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