It Takes a (Twitter) Village

Posted on March 11, 2009 by Natanya Anderson

Yesterday when I picked my daughter up from school – she’s in fourth grade – she almost sheepishly showed me a necklace I knew I’d never seen before. When I asked where she got it she said “It was on my desk”, but I knew that wasn’t the whole story. After a little carefully poking [...]

Filed under: Community, Content Marketing, Engagement Marketing, Social Marketing, Social Networking, Twitter | Leave a Comment »

Give Before You Get [My Stump Speech]

Posted on March 2, 2009 by Aaron Strout

For what it’s worth, the original title of this post was originally “Are You Smarter than a Drug Dealer?” It came out of a conversation I was having with our CEO about the fact that the business model we encourage our clients to adopt – namely, “give before you get” – in many ways is no different than that [...]

Filed under: Content Marketing, Engagement Marketing, Measurement, Social Marketing | 4 Comments »

The Value of Social Media – ForumOne’s Interview with Aaron

Posted on January 22, 2009 by Aaron Strout

Earlier this week, my friend, Bill Johston at ForumOne Communications was kind enough to interview me for an article on their Online Community Summit Report. The interview is cross-posted below. At the end of the day, companies will enjoy the greatest success when they are coordinating all of their efforts and driving their customers to [...]

Filed under: Community, Content Marketing, Social Marketing, Social Media | Tagged: , , , | 1 Comment »

How Important is Authenticity? Just Ask Bear Grylls.

Posted on January 12, 2009 by Aaron Strout

A few weeks ago, my friend, Chris Brogan, who just happens to be a well-known blogger and president of New Marketing Labs, wrote a paid for post for K-Mart. In spite of Chris’ up front disclosures about the relationship, a fire storm erupted in the blogosphere over the ethics of paid for content. As you can [...]

Filed under: content, Content Marketing, Social Marketing | Tagged: | 9 Comments »

Hubspot Keeps Delivering the Value

Posted on December 23, 2008 by Aaron Strout

 Last night, I got a direct message from my friend, Mike Volpe, who is the VP of marketing at Boston based company, Hubspot. In his DM, Mike was letting me know that Hubspot would be releasing an informative report this morning on the “State of Twitter.” If you use Twitter as an individual or a business, I [...]

Filed under: content, Content Marketing, Engagement Marketing, ROI and Marketing Measurement, Social Marketing, Social Media | 7 Comments »

Content and Audience: Inexorably Tied

Posted on December 3, 2008 by Natanya Anderson

At yesterday’s Social Media Breakfast in Austin, Tim Walker had us revisit the past to help us see the present and future more clearly (read or listen to his talk – you’ll enjoy it). In what had to be the most entertaining history lesson I’ve had in many years, he reminded us that the changes social [...]

Filed under: Content Marketing, Online Behaviors | Tagged: , , | 3 Comments »

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