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	<title>The Engaged Consumer &#187; Content Marketing</title>
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		<title>The Engaged Consumer &#187; Content Marketing</title>
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		<title>Who is Powered?</title>
		<link>http://theengagedconsumer.powered.com/2010/10/11/who-is-powered/</link>
		<comments>http://theengagedconsumer.powered.com/2010/10/11/who-is-powered/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 21:54:31 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Powered]]></category>
		<category><![CDATA[social media agency]]></category>
		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014951</guid>
		<description><![CDATA[Normally, it is realistic to think that a company&#8217;s website can easily answer the question, &#8220;who are we.&#8221; That&#8217;s because in most cases, companies start off as something and grow organically. Occasionally, however, companies acquire (or are acquired by) other companies. And while this adds accretive products and services to their general offerings, it doesn&#8217;t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014951&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Aaron Strout</media:title>
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		<title>The Next Big Thing? Lot&#8217;s of Little Things.</title>
		<link>http://theengagedconsumer.powered.com/2010/09/20/1014927/</link>
		<comments>http://theengagedconsumer.powered.com/2010/09/20/1014927/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 12:00:51 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[microMarketing]]></category>
		<category><![CDATA[verdino]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=1014927</guid>
		<description><![CDATA[If you haven&#8217;t met our VP of strategy here at Powered, Greg Verdino, you should try and remedy that soon. He&#8217;s a smart guy who brings a healthy dose of wit and snide to any channel you connect with him in. He&#8217;s also just written a book. A really good book I might add. One [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1014927&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Weekly Social Marketing Links: August 11, 2009</title>
		<link>http://theengagedconsumer.powered.com/2009/08/13/weekly-social-marketing-links-august-11-2009/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/13/weekly-social-marketing-links-august-11-2009/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 20:42:12 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=651</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=651&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Audio from 1st Social Marketing Help Desk Webinar</title>
		<link>http://theengagedconsumer.powered.com/2009/08/13/audio-from-1st-social-marketing-help-desk-webinar/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/13/audio-from-1st-social-marketing-help-desk-webinar/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 18:51:11 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[adam cohen]]></category>
		<category><![CDATA[help desk]]></category>
		<category><![CDATA[rosetta]]></category>
		<category><![CDATA[webcast]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=653</guid>
		<description><![CDATA[A few weeks ago, we launched a new flavor of webinars called the Social Marketing Help Desk. You can read more of the details here in colleague, Doug Wick&#8217;s excellent post. The goal is to focus more on the questions vs. the content since we always get way more questions than we can answer during [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=653&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Weekly Social Marketing Links: July 7, 2009</title>
		<link>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/</link>
		<comments>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 22:55:23 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=606</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=606&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/07/15/weekly-social-marketing-links-july-7-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Why All the Talk About Dog Food?</title>
		<link>http://theengagedconsumer.powered.com/2009/07/15/why-all-the-talk-about-dog-food/</link>
		<comments>http://theengagedconsumer.powered.com/2009/07/15/why-all-the-talk-about-dog-food/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 22:27:04 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=600</guid>
		<description><![CDATA[Cross-posted from MarketingProfs (original publish date May 2009) Have you ever heard the term “eat your own dog food?” It’s a funny sounding concept that essentially means that one is “walking the talk” or leading by example. For instance, a lot of well-known companies have talked about being “customer-focused” but how many really are? Unfortunately [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=600&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/07/15/why-all-the-talk-about-dog-food/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">Photo credit: http://500hats.typepad.com/</media:title>
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		<title>May 7: Weekly Content/Social Marketing Links</title>
		<link>http://theengagedconsumer.powered.com/2009/05/08/may-7-weekly-contentsocial-marketing-links/</link>
		<comments>http://theengagedconsumer.powered.com/2009/05/08/may-7-weekly-contentsocial-marketing-links/#comments</comments>
		<pubDate>Sat, 09 May 2009 03:03:12 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/2009/05/08/may-7-weekly-contentsocial-marketing-links/</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=518&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/05/08/may-7-weekly-contentsocial-marketing-links/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>April 29: Weekly Content/Social Marketing Links</title>
		<link>http://theengagedconsumer.powered.com/2009/05/04/april-29-weekly-contentsocial-marketing-links/</link>
		<comments>http://theengagedconsumer.powered.com/2009/05/04/april-29-weekly-contentsocial-marketing-links/#comments</comments>
		<pubDate>Mon, 04 May 2009 19:04:03 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=516</guid>
		<description><![CDATA[As I mentioned in our first Weekly Content/Social Marketing Links post, I&#8217;ve asked the Powered marketing, business development and product teams to pick one news article, blog post or research report a week that &#8220;speaks&#8221; to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=516&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/05/04/april-29-weekly-contentsocial-marketing-links/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Community Powered, Live from SXSW: Aaron Strout</title>
		<link>http://theengagedconsumer.powered.com/2009/04/16/community-powered-live-from-sxsw-aaron-strout/</link>
		<comments>http://theengagedconsumer.powered.com/2009/04/16/community-powered-live-from-sxsw-aaron-strout/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 19:12:30 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=484</guid>
		<description><![CDATA[  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is little old me. That&#8217;s right, yours truly. Aaron Strout. Susan thought it was only fair that after working with her to arrange 13 other podcasts, helping her set up shop and then posting all other 13 that I should get a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=484&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/04/16/community-powered-live-from-sxsw-aaron-strout/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>

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			<media:title type="html">Susan Bratton &#38; Aaron Strout at the SXSW Mashable Party</media:title>
		</media:content>

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		<title>April 15: Weekly Content/Social Marketing Links</title>
		<link>http://theengagedconsumer.powered.com/2009/04/16/april-15-weekly-contentsocial-marketing-links/</link>
		<comments>http://theengagedconsumer.powered.com/2009/04/16/april-15-weekly-contentsocial-marketing-links/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 16:00:05 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[weekly links]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=482</guid>
		<description><![CDATA[As I mentioned in our first Weekly Content/Social Marketing Links post over on my personal blog, I&#8217;ve asked the Powered marketing, business development and product teams to pick one news article, blog post or research report a week that &#8220;speaks&#8221; to them. With that article, they need to come to our weekly staff meeting prepared to give [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=482&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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