Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Content Marketing, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter, facebook | Leave a Comment »
A few weeks ago, we launched a new flavor of webinars called the Social Marketing Help Desk. You can read more of the details here in colleague, Doug Wick’s excellent post. The goal is to focus more on the questions vs. the content since we always get way more questions than we can answer during [...]
Filed under: Content Marketing, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Twitter | Tagged: adam cohen, help desk, rosetta, webcast | 1 Comment »
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Content Marketing, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter, content, facebook | 1 Comment »
Cross-posted from MarketingProfs (original publish date May 2009) Have you ever heard the term “eat your own dog food?” It’s a funny sounding concept that essentially means that one is “walking the talk” or leading by example. For instance, a lot of well-known companies have talked about being “customer-focused” but how many really are? Unfortunately [...]
Filed under: Community, Content Marketing, Social Marketing, Social Media | 2 Comments »
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Community, Content Marketing, ROI and Marketing Measurement, Social Marketing, Social Media, facebook | 1 Comment »
As I mentioned in our first Weekly Content/Social Marketing Links post, I’ve asked the Powered marketing, business development and product teams to pick one news article, blog post or research report a week that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second [...]
Filed under: Content Marketing, Social Media, Twitter | Leave a Comment »
Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is little old me. That’s right, yours truly. Aaron Strout. Susan thought it was only fair that after working with her to arrange 13 other podcasts, helping her set up shop and then posting all other 13 that I should get a [...]
Filed under: Austin, Content Marketing, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter, facebook | 1 Comment »
As I mentioned in our first Weekly Content/Social Marketing Links post over on my personal blog, I’ve asked the Powered marketing, business development and product teams to pick one news article, blog post or research report a week that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give [...]
Filed under: Content Marketing, ROI and Marketing Measurement, Social Marketing | Tagged: weekly links | 1 Comment »
Yesterday when I picked my daughter up from school – she’s in fourth grade – she almost sheepishly showed me a necklace I knew I’d never seen before. When I asked where she got it she said “It was on my desk”, but I knew that wasn’t the whole story. After a little carefully poking [...]
Filed under: Community, Content Marketing, Engagement Marketing, Social Marketing, Social Networking, Twitter | Leave a Comment »
For what it’s worth, the original title of this post was originally “Are You Smarter than a Drug Dealer?” It came out of a conversation I was having with our CEO about the fact that the business model we encourage our clients to adopt – namely, “give before you get” – in many ways is no different than that [...]
Filed under: Content Marketing, Engagement Marketing, Measurement, Social Marketing | 4 Comments »
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