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	<title>The Engaged Consumer &#187; Consumer Purchase Process</title>
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		<title>The Engaged Consumer &#187; Consumer Purchase Process</title>
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		<title>What You Can&#8217;t See: 78% of Your Business</title>
		<link>http://theengagedconsumer.powered.com/2009/04/27/what-you-cant-see-78-of-your-business/</link>
		<comments>http://theengagedconsumer.powered.com/2009/04/27/what-you-cant-see-78-of-your-business/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 20:15:50 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Consumer Purchase Process]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[CFO]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[intangible assets]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=465</guid>
		<description><![CDATA[Recently, I&#8217;ve been a little obsessed with ROI as it relates to social marketing, as I seek to put in more tangible terms what I feel intuitively about this new toolset&#8217;s value. To this end, Adam Cohen hit my Reader just right with a nice real-world post on measuring the marketing effectiveness of social media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=465&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Doug</media:title>
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		<title>Sales Troubles? No Comment(s)</title>
		<link>http://theengagedconsumer.powered.com/2009/02/23/sales-troubles-no-comments/</link>
		<comments>http://theengagedconsumer.powered.com/2009/02/23/sales-troubles-no-comments/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 14:47:39 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Consideration Marketing]]></category>
		<category><![CDATA[Consumer Purchase Process]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=270</guid>
		<description><![CDATA[It probably won&#8217;t surprise you that personal advice is the number one reason people buy products from one company vs. another. It&#8217;s only natural to ask a co-worker, friend or family member&#8217;s advice before purchasing a new product or service. What I&#8217;ll bet you didn&#8217;t know was that online comments were the second most influential [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=270&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">Rubicon Consulting</media:title>
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		<title>Zappos Delivers WOW Moment</title>
		<link>http://theengagedconsumer.powered.com/2008/04/24/zappos-delivers-wow-moment/</link>
		<comments>http://theengagedconsumer.powered.com/2008/04/24/zappos-delivers-wow-moment/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 22:34:10 +0000</pubDate>
		<dc:creator>koryelogan</dc:creator>
				<category><![CDATA[Consumer Purchase Process]]></category>
		<category><![CDATA[Online Behaviors]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Word of Mouth / Viral Marketing]]></category>
		<category><![CDATA[brand relationships]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Tony Hsieh]]></category>
		<category><![CDATA[Wow moment]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=56</guid>
		<description><![CDATA[Here’s a quick follow up to my recent post about Tony Hsieh and Zappos. I’m pleased to report that the company delivers on its WOW promise. Shortly after placing my order at www.Zappos.com on Wednesday, I received an email stating: “Although you originally ordered Standard (4 to 5 business days) shipping and handling, we have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=56&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Korye Logan</media:title>
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			<media:title type="html">My Zappos order was delivered overnight as a special WOW gift to make me feel good.</media:title>
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		<title>Outspend or Outteach?</title>
		<link>http://theengagedconsumer.powered.com/2008/02/15/outspend-or-outteach/</link>
		<comments>http://theengagedconsumer.powered.com/2008/02/15/outspend-or-outteach/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 19:49:54 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Consumer Purchase Process]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Creating Passionate Users]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.wordpress.com/?p=23</guid>
		<description><![CDATA[This classic 2005 article on the Creating Passionate Users blog contains some great thoughts about how marketing has changed and how &#8220;education has become the killer app in a newer, more ethical approach to marketing.&#8221; It also contains a lot of good links, trackbacks, and comments to good educational marketing resources to explore. Worth a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=23&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Doug</media:title>
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			<media:title type="html">Outspend or Outteach</media:title>
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