It probably won’t surprise you that personal advice is the number one reason people buy products from one company vs. another. It’s only natural to ask a co-worker, friend or family member’s advice before purchasing a new product or service. What I’ll bet you didn’t know was that online comments were the second most influential [...]
Filed under: Consideration Marketing, Consumer Purchase Process, ROI and Marketing Measurement, Social Marketing, Word of Mouth / Viral Marketing | Leave a Comment »
