Community Powered, Live from SXSW: Angela Benton

Posted on March 18, 2009 by Aaron Strout

  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is founder an publisher of Blackweb20.com, Angela Benton. Prior to founding Blackweb20.com, Angela has had consultative relationships with leading companies such as UPS, Bizjournals.com, Realestate.com, and Lendingtree.com.   Listen in as Angela talks about companies that are doing a good job in the [...]

Filed under: Community | Tagged: , , | 1 Comment »

Community Powered, Live from SXSW: Guy Kawasaki

Posted on March 17, 2009 by Aaron Strout

When a brand goes on line… they think that any handful of negative comments reflects what everyone else thinks… That’s just not true.

Filed under: Community | 1 Comment »

South by Southwest: Right Around Our Corner

Posted on March 13, 2009 by Doug Wick

Austin is buzzing right now as people arrive for the annual South by Southwest Interactive conference, and we at Powered are pumped to bring our own flavor to the event! We have several things going on – including a sponsorship of Monday night’s Mashable + Blurb SxSW Bash ’09, and we’ll be sporting our custom [...]

Filed under: Austin, Community, Social Marketing | Tagged: , , , , , , , , | Leave a Comment »

It Takes a (Twitter) Village

Posted on March 11, 2009 by Natanya Anderson

Yesterday when I picked my daughter up from school – she’s in fourth grade – she almost sheepishly showed me a necklace I knew I’d never seen before. When I asked where she got it she said “It was on my desk”, but I knew that wasn’t the whole story. After a little carefully poking [...]

Filed under: Community, Content Marketing, Engagement Marketing, Social Marketing, Social Networking, Twitter | Leave a Comment »

Social Technology from the Mean Streets

Posted on March 10, 2009 by Doug Wick

The web, from a technical perspective, is orders of magnitude more complex than it used to be. What used to amount to the creation and layout of graphic files and text on a page has blossomed into a network of websites that look more like applications than publications. Most of this complexity is due to [...]

Filed under: Community, Social Marketing, Social Networking, Web 2.0 | Tagged: , , , , , , , , | 4 Comments »

Engagement is a Means to an End – Measure the End, Not Just the Means.

Posted on February 17, 2009 by Kathy Warren

Many marketers, PR reps, pundits and analysts are seeking proof that social media has a demonstrable impact on business. A Google search of “how to measure engagement” yields over 12M results with claims of “how to REALLY measure engagement,” and proposed formulas that are smart but insanely complex and still don’t answer the question regarding [...]

Filed under: Community, Engagement Marketing, Measurement, Social Marketing | 1 Comment »

Can Agencies Evolve into Social?

Posted on February 10, 2009 by Doug Wick

The other day I read a great blog entry over on Mediapost that talks about how “The Future Agency of Record Will Be Social.” In it, Joe Marchese of Socialvibe opines: There is a quiet battle raging in the advertising industry over who will become the Agency of Record (AOR) for marketers’ social media efforts. [...]

Filed under: Community, Social Marketing | Tagged: , , | 8 Comments »

The Value of Social Media – ForumOne’s Interview with Aaron

Posted on January 22, 2009 by Aaron Strout

Earlier this week, my friend, Bill Johston at ForumOne Communications was kind enough to interview me for an article on their Online Community Summit Report. The interview is cross-posted below. At the end of the day, companies will enjoy the greatest success when they are coordinating all of their efforts and driving their customers to [...]

Filed under: Community, Content Marketing, Social Marketing, Social Media | Tagged: , , , | 1 Comment »

Social Marketing Myth: It’s Cheap

Posted on December 30, 2008 by Doug Wick

One of the things I encounter frequently in speaking with marketers and that was recently highlighted in a recent study by eMarketer is that many perceive a huge benefit of Social Marketing to be that it is an inexpensive way to market. That blog post by Mashable! maintains: With 51% of respondents also citing “low [...]

Filed under: Community, ROI and Marketing Measurement, Social Marketing | Tagged: , , , | 5 Comments »

Ball Bearings, Men’s Underwear and Drano Oh My!

Posted on December 29, 2008 by Aaron Strout

Last week, my colleague, Bill Fanning, and I put together a post that talked about the fact that not many people would want to join a community that focused on toothpaste. Our point was that in most cases, many people are much more passionate about lifestyle topics like fishing, fitness or cooking vs. an individual [...]

Filed under: Community, Social Marketing, Social Media | 20 Comments »

« Previous Page — Next Page »
Follow

Get every new post delivered to your Inbox.