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	<title>The Engaged Consumer &#187; Community</title>
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		<title>The Engaged Consumer &#187; Community</title>
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		<title>Podcast: Driving Awareness &amp; Engagement with Social</title>
		<link>http://theengagedconsumer.powered.com/2009/08/21/podcast-driving-awareness-engagement-with-social/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/21/podcast-driving-awareness-engagement-with-social/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 14:40:44 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=662</guid>
		<description><![CDATA[One of the things I love about my job is that I get a chance to meet and interview tons of interesting people. Some are execs at big companies? Others are authors of thought provoking books. And some are just plain smart individuals who are teaching companies how to embrace the power of social networking [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=662&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">Author &#38; Blogger, John Cass</media:title>
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			<media:title type="html">David Armano</media:title>
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		<item>
		<title>Why All the Talk About Dog Food?</title>
		<link>http://theengagedconsumer.powered.com/2009/07/15/why-all-the-talk-about-dog-food/</link>
		<comments>http://theengagedconsumer.powered.com/2009/07/15/why-all-the-talk-about-dog-food/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 22:27:04 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=600</guid>
		<description><![CDATA[Cross-posted from MarketingProfs (original publish date May 2009) Have you ever heard the term “eat your own dog food?” It’s a funny sounding concept that essentially means that one is “walking the talk” or leading by example. For instance, a lot of well-known companies have talked about being “customer-focused” but how many really are? Unfortunately [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=600&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/07/15/why-all-the-talk-about-dog-food/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0a786eba218ce1571e3dbd5eafc20c5f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">Photo credit: http://500hats.typepad.com/</media:title>
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		<item>
		<title>Upcoming Webcast: Pitfalls and Best Practices for Online Community Building (6/24)</title>
		<link>http://theengagedconsumer.powered.com/2009/06/21/upcoming-webcast-pitfalls-and-best-practices-for-online-community-building-624/</link>
		<comments>http://theengagedconsumer.powered.com/2009/06/21/upcoming-webcast-pitfalls-and-best-practices-for-online-community-building-624/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 02:43:55 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=574</guid>
		<description><![CDATA[Yes, this is going to be a good one. Don&#8217;t miss the opportunity to join Forrester Principal Analyst, Lisa Bradner, Communispace CMO, Debi Kleiman and Aaron Strout, CMO, Powered (yup, that&#8217;s me) this Wednesday, June 24 at 2 PM CT as we talk about the good, bad and the ugly of community building. Our presentation [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=574&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/06/21/upcoming-webcast-pitfalls-and-best-practices-for-online-community-building-624/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>

		<media:content url="http://img.en25.com/eloquaimages/clients/powered/c837c6f4-42d4-4bba-a667-0bb2509d1e85_lisa-bradner.gif" medium="image">
			<media:title type="html">Lisa Radner, Forrester</media:title>
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			<media:title type="html">Debi Kleiman, Communispace</media:title>
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			<media:title type="html">Aaron Strout, Powered</media:title>
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		<item>
		<title>Live from Community 2.0: How to Be a Kick Ass Community Manager</title>
		<link>http://theengagedconsumer.powered.com/2009/05/12/live-from-community-2-0-how-to-be-a-kick-ass-community-manager/</link>
		<comments>http://theengagedconsumer.powered.com/2009/05/12/live-from-community-2-0-how-to-be-a-kick-ass-community-manager/#comments</comments>
		<pubDate>Tue, 12 May 2009 22:02:52 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=529</guid>
		<description><![CDATA[Broadcasting live from the Community 2.0 Conference. Lots of great people AND content here at this two day affair. A panel that I thought people who read this blog may want to pay attention to is the &#8220;How to Be a Kick Ass Community Manager&#8221; panel with folks from Intel, Sega and Techrigy. Here&#8217;s the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=529&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/05/12/live-from-community-2-0-how-to-be-a-kick-ass-community-manager/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">Tsahi Levent-Levi</media:title>
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			<media:title type="html">Tina Bottis</media:title>
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			<media:title type="html">Mark D. F. Williams</media:title>
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			<media:title type="html">templedf</media:title>
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			<media:title type="html">Janet Jozefak</media:title>
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			<media:title type="html">Connie Bensen</media:title>
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			<media:title type="html">Bill Johnston</media:title>
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		<media:content url="http://s3.amazonaws.com/twitter_production/profile_images/115250059/twitter_sxsw_normal.jpg" medium="image">
			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">Jim Robinson</media:title>
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			<media:title type="html">Helen Trim</media:title>
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			<media:title type="html">Helen Trim</media:title>
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		<media:content url="http://s3.amazonaws.com/twitter_production/profile_images/115250059/twitter_sxsw_normal.jpg" medium="image">
			<media:title type="html">Aaron Strout</media:title>
		</media:content>

		<media:content url="http://s3.amazonaws.com/twitter_production/profile_images/208759059/Photo_5_normal.jpg" medium="image">
			<media:title type="html">templedf</media:title>
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		<media:content url="http://s3.amazonaws.com/twitter_production/profile_images/51921999/helen_trim_normal.JPG" medium="image">
			<media:title type="html">Helen Trim</media:title>
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		<media:content url="http://s3.amazonaws.com/twitter_production/profile_images/61802421/ConnieBensen_normal.jpg" medium="image">
			<media:title type="html">Connie Bensen</media:title>
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		<media:content url="http://s3.amazonaws.com/twitter_production/profile_images/51921999/helen_trim_normal.JPG" medium="image">
			<media:title type="html">Helen Trim</media:title>
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		<media:content url="http://s3.amazonaws.com/twitter_production/profile_images/51921999/helen_trim_normal.JPG" medium="image">
			<media:title type="html">Helen Trim</media:title>
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			<media:title type="html">templedf</media:title>
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		<item>
		<title>May 7: Weekly Content/Social Marketing Links</title>
		<link>http://theengagedconsumer.powered.com/2009/05/08/may-7-weekly-contentsocial-marketing-links/</link>
		<comments>http://theengagedconsumer.powered.com/2009/05/08/may-7-weekly-contentsocial-marketing-links/#comments</comments>
		<pubDate>Sat, 09 May 2009 03:03:12 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/2009/05/08/may-7-weekly-contentsocial-marketing-links/</guid>
		<description><![CDATA[Each week, the members of Powered&#8217;s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=518&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/05/08/may-7-weekly-contentsocial-marketing-links/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>
	</item>
		<item>
		<title>I Would Join a Donut Community</title>
		<link>http://theengagedconsumer.powered.com/2009/04/02/i-would-join-a-donut-community/</link>
		<comments>http://theengagedconsumer.powered.com/2009/04/02/i-would-join-a-donut-community/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 20:07:01 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Social Branding]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[dunkin donuts]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=436</guid>
		<description><![CDATA[Within Powered, we&#8217;ve been mulling over the question &#8220;Is Social Marketing for my Company/Brand?&#8221; more than usual lately, mostly because we&#8217;re working on a white paper addressing that question. Evaluating your situation as a marketer relative to the social marketing program opportunity is something we&#8217;ve addressed a lot in this blog, particularly with Aaron&#8217;s popular [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=436&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/04/02/i-would-join-a-donut-community/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Doug</media:title>
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		<item>
		<title>Community Powered, Live from SXSW: Chris Brogan</title>
		<link>http://theengagedconsumer.powered.com/2009/03/27/community-powered-live-from-sxsw-chris-brogan/</link>
		<comments>http://theengagedconsumer.powered.com/2009/03/27/community-powered-live-from-sxsw-chris-brogan/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 02:21:46 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[boston]]></category>
		<category><![CDATA[chrisbrogan.com]]></category>
		<category><![CDATA[podcasts]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=421</guid>
		<description><![CDATA[  CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Chris Brogan who is not only a good friend but number two on AdAge&#8217;s list of top 50 Marketing bloggers (watch out Seth Godin). In his spare time, Chris is the President of New Marketing Labs, co-founder of Podcamp and spiritual lead of the Inbound [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=421&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/03/27/community-powered-live-from-sxsw-chris-brogan/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>

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			<media:title type="html">brogan_bratton</media:title>
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		<title>Community Powered, Live from SXSW: Dave Taylor</title>
		<link>http://theengagedconsumer.powered.com/2009/03/25/community-powered-live-from-sxsw-dave-taylor/</link>
		<comments>http://theengagedconsumer.powered.com/2009/03/25/community-powered-live-from-sxsw-dave-taylor/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 13:55:51 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[dave taylor]]></category>
		<category><![CDATA[podcasts]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=405</guid>
		<description><![CDATA[    Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is theDave Taylor, the brains and brawn behind AskDaveTaylor.com and Filmbuzz.org. Not only is Dave a serial entrepreneur (see his bio to learn about the dozens of startups he&#8217;s been a part of) but also an author and big idea guy. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=405&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/03/25/community-powered-live-from-sxsw-dave-taylor/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
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			<media:title type="html">Dave Taylor</media:title>
		</media:content>

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		<item>
		<title>Social Marketing ROI Report (Video)</title>
		<link>http://theengagedconsumer.powered.com/2009/03/25/social-marketing-roi-report-video/</link>
		<comments>http://theengagedconsumer.powered.com/2009/03/25/social-marketing-roi-report-video/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 13:32:26 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[ROI and Marketing Measurement]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=406</guid>
		<description><![CDATA[Today is a red letter day for Powered. We&#8217;re announcing the release of our annual Social Marketing ROI report. To kick it off, we&#8217;re holding a webcast (there will be an archived version) with Bill Harvey of TRA, Brian Halligan of HubSpot and Kathy Warren of Powered (that&#8217;s us). See the video below for more [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=406&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Aaron Strout</media:title>
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		<title>Community Powered, Live from SXSW: Lee Odden</title>
		<link>http://theengagedconsumer.powered.com/2009/03/20/community-powered-live-from-sxsw-lee-odden/</link>
		<comments>http://theengagedconsumer.powered.com/2009/03/20/community-powered-live-from-sxsw-lee-odden/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 17:24:54 +0000</pubDate>
		<dc:creator>Aaron Strout</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[lee odden]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[top marketing blogs]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=387</guid>
		<description><![CDATA[Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is the CEO and founder of TopRank Online Marketing. Lee also publishes Online Marketing Blog which is recognized as one of the top marketing blogs by Advertising Age and ranks in the Technorati top 50 blogs (by fans) out of 133 million. Listen [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=387&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/03/20/community-powered-live-from-sxsw-lee-odden/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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			<media:title type="html">Aaron Strout</media:title>
		</media:content>

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			<media:title type="html">Lee Odden</media:title>
		</media:content>

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