Posted on August 21, 2009 by Aaron Strout
One of the things I love about my job is that I get a chance to meet and interview tons of interesting people. Some are execs at big companies? Others are authors of thought provoking books. And some are just plain smart individuals who are teaching companies how to embrace the power of social networking [...]
Filed under: Community, Engagement Marketing, ROI and Marketing Measurement, Social Marketing, Social Media, Twitter | 3 Comments »
Posted on June 21, 2009 by Aaron Strout
Yes, this is going to be a good one. Don’t miss the opportunity to join Forrester Principal Analyst, Lisa Bradner, Communispace CMO, Debi Kleiman and Aaron Strout, CMO, Powered (yup, that’s me) this Wednesday, June 24 at 2 PM CT as we talk about the good, bad and the ugly of community building. Our presentation [...]
Filed under: Community, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking | Leave a Comment »
Posted on May 8, 2009 by Aaron Strout
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Community, Content Marketing, ROI and Marketing Measurement, Social Marketing, Social Media, facebook | 1 Comment »
Posted on April 2, 2009 by Doug Wick
Within Powered, we’ve been mulling over the question “Is Social Marketing for my Company/Brand?” more than usual lately, mostly because we’re working on a white paper addressing that question.
Evaluating your situation as a marketer relative to the social marketing program opportunity is something we’ve addressed a lot in this blog, particularly with Aaron’s popular “Would [...]
Filed under: Community, Social Branding, Social Marketing | Tagged: dunkin donuts | 2 Comments »
Posted on March 25, 2009 by Aaron Strout
Today is a red letter day for Powered. We’re announcing the release of our annual Social Marketing ROI report. To kick it off, we’re holding a webcast (there will be an archived version) with Bill Harvey of TRA, Brian Halligan of HubSpot and Kathy Warren of Powered (that’s us). See the video below for more [...]
Filed under: Community, Engagement Marketing, ROI and Marketing Measurement, Social Marketing | 1 Comment »
