Yesterday, I hosted our first webinar entitled “Powered Social Marketing: How It Elevates Your Bottom Line.” We had good attendance, great participation, and I felt like it was an excellent start to this weekly series. We’ll be doing this presentation every week on Thursday at 2 CST, and even though it is Powered-centric and you [...]
Filed under: Social Marketing | Tagged: Social Marketing, webinar | 3 Comments »
The role of a proprietary community environment for the purposes of marketing (or social marketing program) has been hotly debated among brand marketers and social media insiders. We know that social sites are more engaging (people spend more time on them) than non-social, and marketers want to tap into that power. So as a marketer, [...]
Filed under: Online Behaviors, Social Marketing, Word of Mouth / Viral Marketing | Tagged: word-of-mouth | 2 Comments »
Recently, I’ve been a little obsessed with ROI as it relates to social marketing, as I seek to put in more tangible terms what I feel intuitively about this new toolset’s value. To this end, Adam Cohen hit my Reader just right with a nice real-world post on measuring the marketing effectiveness of social media [...]
Filed under: Consumer Purchase Process, Measurement, ROI and Marketing Measurement, Social Marketing | Tagged: CFO, CMO, intangible assets | Leave a Comment »
Within Powered, we’ve been mulling over the question “Is Social Marketing for my Company/Brand?” more than usual lately, mostly because we’re working on a white paper addressing that question. Evaluating your situation as a marketer relative to the social marketing program opportunity is something we’ve addressed a lot in this blog, particularly with Aaron’s popular [...]
Filed under: Community, Social Branding, Social Marketing | Tagged: dunkin donuts | 6 Comments »
Have you ever been so steeped in something that you see it everywhere you look? Standing in the middle of the Powered-sponsored Mashable party during South by Southwest Interactive, beer in hand and exploring the various rooms of the Six night club, I started to think about Facebook Connect. Yeah, this is how bad it’s [...]
Filed under: Austin, facebook, Social Marketing | Tagged: Facebook Connect, mashable | 4 Comments »
Austin is buzzing right now as people arrive for the annual South by Southwest Interactive conference, and we at Powered are pumped to bring our own flavor to the event! We have several things going on – including a sponsorship of Monday night’s Mashable + Blurb SxSW Bash ’09, and we’ll be sporting our custom [...]
Filed under: Austin, Community, Social Marketing | Tagged: Cathy Brooks, Chris Brogan, Chris Pirillo, Guy Kawasaki, Personal Life Media, Robert Scoble, South by Southwest, Susan Bratton, sxsw | Leave a Comment »
The web, from a technical perspective, is orders of magnitude more complex than it used to be. What used to amount to the creation and layout of graphic files and text on a page has blossomed into a network of websites that look more like applications than publications. Most of this complexity is due to [...]
Filed under: Community, Social Marketing, Social Networking, Web 2.0 | Tagged: Brierly, content management, CRM, Jive, Lithium, Loyalty Labs, Mzinga, Ning, relationship marketing | 4 Comments »
The other day I read a great blog entry over on Mediapost that talks about how “The Future Agency of Record Will Be Social.” In it, Joe Marchese of Socialvibe opines: There is a quiet battle raging in the advertising industry over who will become the Agency of Record (AOR) for marketers’ social media efforts. [...]
Filed under: Community, Social Marketing | Tagged: agencies, interactive, social agency | 8 Comments »
My colleagues Aaron Strout and Bill Fanning have gotten a great conversation started around the difficulty of connecting community with a brand that seems not quite as “community ready,” starting with a recent post titled “Would you join a Toothpaste Community?“ This is a question we get all the time in initial sales calls with [...]
Filed under: Engagement Marketing, Social Branding, Social Marketing | Tagged: branding, social marketing strategy | 2 Comments »
I draw a lot of parallels between marketing and storytelling, and I’m certainly not the only one. But recently, I’ve been giving some thought (mostly as a result of it being a hot conversation on the web) to the branding dimension of marketing, how it’s changing, and how it relates to the art of telling [...]
Filed under: Social Branding, Social Marketing, Word of Mouth / Viral Marketing | Tagged: branding, characterization, dos equis, dunkin donuts, palm, the most interesting man in the world | 5 Comments »
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