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	<title>The Engaged Consumer &#187; Doug Wick</title>
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		<title>The Engaged Consumer &#187; Doug Wick</title>
		<link>http://theengagedconsumer.powered.com</link>
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		<title>Who Started the Selfishness?</title>
		<link>http://theengagedconsumer.powered.com/2009/11/10/who-started-the-selfishness/</link>
		<comments>http://theengagedconsumer.powered.com/2009/11/10/who-started-the-selfishness/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 08:02:59 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[research]]></category>

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		<description><![CDATA[The recently published FEED study &#8211; The Digital Brand Experience Report (by Razorfish) presents an analysis of the brand experience within the digital world and focuses much of its attention on social media. One of the central findings is that consumers &#34;friend&#34; brands on social networks because of deals and customer service, mostly egocentric motivations: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1010611&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Doug</media:title>
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		<title>From Media Pro to Hydroelectric Engineer</title>
		<link>http://theengagedconsumer.powered.com/2009/10/29/from-media-pro-to-hydroelectric-engineer/</link>
		<comments>http://theengagedconsumer.powered.com/2009/10/29/from-media-pro-to-hydroelectric-engineer/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 08:23:14 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.powered.com/ugc/blog/viewBlogPost/p/blogPostId/1010104/From_Media_Pro_to_Hydroelectric_Engineer.htm</guid>
		<description><![CDATA[Last week I wrote a blog post about &#34;Earned Media and Siren Song of Mentions,&#34; where I outlined the problem that digital media professionals face when it comes to a world increasingly dominated by social media. I promised to follow up this week with some ideas for a solution, since where I left off it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1010104&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/10/29/from-media-pro-to-hydroelectric-engineer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Doug</media:title>
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			<media:title type="html">Dam</media:title>
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			<media:title type="html">Stream - Low Relevancy</media:title>
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		<title>Earned Media and the Siren Song of Mentions</title>
		<link>http://theengagedconsumer.powered.com/2009/10/20/earned-media-and-the-siren-song-of-mentions/</link>
		<comments>http://theengagedconsumer.powered.com/2009/10/20/earned-media-and-the-siren-song-of-mentions/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 08:02:03 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[mentions]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.powered.com/ugc/blog/viewBlogPost/p/blogPostId/1009703/Earned_Media_and_the_Siren_Song_of_Mentions.htm</guid>
		<description><![CDATA[Almost anyone who knows anything about interfacing with customers or prospective customers through the Networks (Facebook, Twitter, et al.) will tell you that you should start by listening. So most marketers&#8217; first step is to set up a monitoring tool (maybe expensive, maybe as simple as a free keyword search on Twitter). Then, the first [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1009703&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/10/20/earned-media-and-the-siren-song-of-mentions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Doug</media:title>
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		<item>
		<title>Sponsored Blog Posts: It Just Wasn&#8217;t Meant To Be</title>
		<link>http://theengagedconsumer.powered.com/2009/10/19/sponsored-blog-posts-it-just-wasn-t-meant-to-be/</link>
		<comments>http://theengagedconsumer.powered.com/2009/10/19/sponsored-blog-posts-it-just-wasn-t-meant-to-be/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 08:07:45 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[ftc]]></category>

		<guid isPermaLink="false">http://www.powered.com/ugc/blog/viewBlogPost/p/blogPostId/1009700/Sponsored_Blog_Posts_It_Just_Wasn_t_Meant_To_Be.htm</guid>
		<description><![CDATA[Have you ever been on a date with someone who, from the very beginning, seemed to be the perfect match for you? You have so much in common. You both know the words to every U2 song. You both have been to Prague. You both think that any scene involving Chevy Chase in Caddyshack is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1009700&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/10/19/sponsored-blog-posts-it-just-wasn-t-meant-to-be/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Doug</media:title>
		</media:content>

		<media:content url="http://www.powered.com/media/ns/1001300/Beach+Romance.jpg?version=1255982025000" medium="image">
			<media:title type="html">Beach Romance</media:title>
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	</item>
		<item>
		<title>Social Marketing in Retail: A Direct Impact on Sales</title>
		<link>http://theengagedconsumer.powered.com/2009/09/11/social-marketing-in-retail-a-direct-impact-on-sales/</link>
		<comments>http://theengagedconsumer.powered.com/2009/09/11/social-marketing-in-retail-a-direct-impact-on-sales/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 14:54:13 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[statistics]]></category>

		<guid isPermaLink="false">http://www.powered.com/ugc/blog/viewBlogPost/p/blogPostId/1008300/Social_Marketing_in_.htm</guid>
		<description><![CDATA[There is more proof of the ROI&#160;of a branded community, but this time it&#8217;s specifically for retailers. Courtesy of a joint study from the E-tailing Group and Ripple6, we&#8217;ve got some new intelligence about how consumers react to these environments and how they drive people to make larger purchases more frequently. The highlights: 83% percent [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=1008300&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/09/11/social-marketing-in-retail-a-direct-impact-on-sales/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Doug</media:title>
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		<item>
		<title>Selling Social Marketing: It&#8217;s not all about ROI</title>
		<link>http://theengagedconsumer.powered.com/2009/08/21/selling-social-marketing-its-not-all-about-roi/</link>
		<comments>http://theengagedconsumer.powered.com/2009/08/21/selling-social-marketing-its-not-all-about-roi/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 16:02:49 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=663</guid>
		<description><![CDATA[If you talk to anyone at Powered as a potential client, we will be very happy to give you a guided tour of the ROI our clients enjoy (to the extent that we can without violating confidentiality). The numbers are compelling, and we measure the heck out of everything &#8211; not stopping with just the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=663&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/08/21/selling-social-marketing-its-not-all-about-roi/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/598bdd22881d99ec0e793fa3730300a9?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Doug</media:title>
		</media:content>

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			<media:title type="html">Gears</media:title>
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	</item>
		<item>
		<title>Here Comes The Connected Agency</title>
		<link>http://theengagedconsumer.powered.com/2009/07/28/here-comes-the-connected-agency/</link>
		<comments>http://theengagedconsumer.powered.com/2009/07/28/here-comes-the-connected-agency/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 15:03:03 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[forrester]]></category>
		<category><![CDATA[jwt]]></category>
		<category><![CDATA[mindshare]]></category>
		<category><![CDATA[ogilvy]]></category>
		<category><![CDATA[peter kim]]></category>
		<category><![CDATA[sean corcoran]]></category>
		<category><![CDATA[team detroit]]></category>
		<category><![CDATA[wpp]]></category>
		<category><![CDATA[wunderman]]></category>
		<category><![CDATA[Y&R]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=630</guid>
		<description><![CDATA[In February 2008, Peter Kim (formerly of Forrester and now of Dachis Corp fame) coined a term called &#8220;The Connected Agency&#8221; and co-authored a report for Forrester that predicted a fundamental shift in the agency world. . . . marketers will move to the Connected Agency — one that shifts: from making messages to nurturing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=630&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/07/28/here-comes-the-connected-agency/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/598bdd22881d99ec0e793fa3730300a9?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Doug</media:title>
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		<item>
		<title>Our New Webinar Series: The Social Marketing Help Desk</title>
		<link>http://theengagedconsumer.powered.com/2009/07/16/our-new-webinar-series-the-social-marketing-help-desk/</link>
		<comments>http://theengagedconsumer.powered.com/2009/07/16/our-new-webinar-series-the-social-marketing-help-desk/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 23:43:08 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=608</guid>
		<description><![CDATA[Powered does a lot of webinars, and has had many that were very well-attended this year. Every time, attendees submit great questions and have unique business problems they are trying to solve through social marketing, but we never have enough time to address them all to the benefit of the group. This year, over 200 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=608&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/07/16/our-new-webinar-series-the-social-marketing-help-desk/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/598bdd22881d99ec0e793fa3730300a9?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Doug</media:title>
		</media:content>

		<media:content url="http://theengagedconsumer.files.wordpress.com/2009/07/lucy-doctor.jpg?w=270" medium="image">
			<media:title type="html">Lucy Doctor</media:title>
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	</item>
		<item>
		<title>Does Your Social Media Portfolio Include a 401k?</title>
		<link>http://theengagedconsumer.powered.com/2009/06/24/does-your-social-media-portfolio-include-a-401k/</link>
		<comments>http://theengagedconsumer.powered.com/2009/06/24/does-your-social-media-portfolio-include-a-401k/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 18:22:27 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing agencies]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=577</guid>
		<description><![CDATA[Recently I&#8217;ve been thinking more about (and working on) how Powered, as a social marketing provider that focuses on building online communities for brands, can expand our partnerships with those brands&#8217; marketing agencies. In an earlier post, I broke down the question of whether or not agencies can evolve into social. In that post I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=577&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/06/24/does-your-social-media-portfolio-include-a-401k/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Doug</media:title>
		</media:content>

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			<media:title type="html">401k Sign</media:title>
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	</item>
		<item>
		<title>How is Mobile Changing Social Media?</title>
		<link>http://theengagedconsumer.powered.com/2009/05/12/how-is-mobile-changing-social-media/</link>
		<comments>http://theengagedconsumer.powered.com/2009/05/12/how-is-mobile-changing-social-media/#comments</comments>
		<pubDate>Tue, 12 May 2009 19:00:12 +0000</pubDate>
		<dc:creator>Doug Wick</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Brightkite]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Moximity]]></category>

		<guid isPermaLink="false">http://theengagedconsumer.powered.com/?p=520</guid>
		<description><![CDATA[Last week, I received this question from @dbaron in my weekly webinar and wasn&#8217;t able to get to it. But I also felt that it is a larger topic that warrants a blog post. It&#8217;s a question we get frequently at Powered, typically with a follow-up question about how our platform handles mobile. The answer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theengagedconsumer.powered.com&amp;blog=2210028&amp;post=520&amp;subd=theengagedconsumer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theengagedconsumer.powered.com/2009/05/12/how-is-mobile-changing-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Doug</media:title>
		</media:content>

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