If you talk to anyone at Powered as a potential client, we will be very happy to give you a guided tour of the ROI our clients enjoy (to the extent that we can without violating confidentiality). The numbers are compelling, and we measure the heck out of everything – not stopping with just the [...]
Filed under: Social Marketing | Tagged: business development, sales, Social Marketing | 2 Comments »
In February 2008, Peter Kim (formerly of Forrester and now of Dachis Corp fame) coined a term called “The Connected Agency” and co-authored a report for Forrester that predicted a fundamental shift in the agency world.
. . . marketers will move to the Connected Agency — one that shifts: from making messages to nurturing consumer [...]
Filed under: Social Marketing | Tagged: forrester, jwt, mindshare, ogilvy, peter kim, sean corcoran, team detroit, wpp, wunderman, Y&R | 5 Comments »
Powered does a lot of webinars, and has had many that were very well-attended this year. Every time, attendees submit great questions and have unique business problems they are trying to solve through social marketing, but we never have enough time to address them all to the benefit of the group. This year, over 200 [...]
Filed under: Social Marketing | 3 Comments »
Recently I’ve been thinking more about (and working on) how Powered, as a social marketing provider that focuses on building online communities for brands, can expand our partnerships with those brands’ marketing agencies. In an earlier post, I broke down the question of whether or not agencies can evolve into social. In that post I [...]
Filed under: Social Marketing, Social Media | Tagged: marketing agencies, Social Marketing | 1 Comment »
Last week, I received this question from @dbaron in my weekly webinar and wasn’t able to get to it. But I also felt that it is a larger topic that warrants a blog post. It’s a question we get frequently at Powered, typically with a follow-up question about how our platform handles mobile.
The answer right [...]
Filed under: Mobile, Social Marketing, Uncategorized | Tagged: Brightkite, Mobile Marketing, Moximity | Leave a Comment »
Yesterday, I hosted our first webinar entitled “Powered Social Marketing: How It Elevates Your Bottom Line.” We had good attendance, great participation, and I felt like it was an excellent start to this weekly series.
We’ll be doing this presentation every week on Thursday at 2 CST, and even though it is Powered-centric and you will [...]
Filed under: Social Marketing | Tagged: Social Marketing, webinar | 3 Comments »
The role of a proprietary community environment for the purposes of marketing (or social marketing program) has been hotly debated among brand marketers and social media insiders. We know that social sites are more engaging (people spend more time on them) than non-social, and marketers want to tap into that power.
So as a marketer, do [...]
Filed under: Online Behaviors, Social Marketing, Word of Mouth / Viral Marketing | Tagged: word-of-mouth | 2 Comments »
Recently, I’ve been a little obsessed with ROI as it relates to social marketing, as I seek to put in more tangible terms what I feel intuitively about this new toolset’s value.
To this end, Adam Cohen hit my Reader just right with a nice real-world post on measuring the marketing effectiveness of social media in [...]
Filed under: Consumer Purchase Process, Measurement, ROI and Marketing Measurement, Social Marketing | Tagged: CFO, CMO, intangible assets | Leave a Comment »
Within Powered, we’ve been mulling over the question “Is Social Marketing for my Company/Brand?” more than usual lately, mostly because we’re working on a white paper addressing that question.
Evaluating your situation as a marketer relative to the social marketing program opportunity is something we’ve addressed a lot in this blog, particularly with Aaron’s popular “Would [...]
Filed under: Community, Social Branding, Social Marketing | Tagged: dunkin donuts | 2 Comments »
Have you ever been so steeped in something that you see it everywhere you look? Standing in the middle of the Powered-sponsored Mashable party during South by Southwest Interactive, beer in hand and exploring the various rooms of the Six night club, I started to think about Facebook Connect. Yeah, this is how bad it’s [...]
Filed under: Austin, Social Marketing, facebook | Tagged: Facebook Connect, mashable | 4 Comments »
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