Posted on November 10, 2009 by Doug Wick
The recently published FEED study – The Digital Brand Experience Report (by Razorfish) presents an analysis of the brand experience within the digital world and focuses much of its attention on social media. One of the central findings is that consumers "friend" brands on social networks because of deals and customer service, mostly egocentric motivations: [...]
Filed under: Social Marketing | Tagged: research | 2 Comments »
Posted on October 19, 2009 by Doug Wick
Have you ever been on a date with someone who, from the very beginning, seemed to be the perfect match for you? You have so much in common. You both know the words to every U2 song. You both have been to Prague. You both think that any scene involving Chevy Chase in Caddyshack is [...]
Filed under: Social Marketing | Tagged: blogging, ftc | Leave a Comment »
Posted on September 11, 2009 by Doug Wick
There is more proof of the ROI of a branded community, but this time it’s specifically for retailers. Courtesy of a joint study from the E-tailing Group and Ripple6, we’ve got some new intelligence about how consumers react to these environments and how they drive people to make larger purchases more frequently. The highlights: 83% percent [...]
Filed under: Social Marketing | Tagged: ROI, statistics | 1 Comment »
Posted on August 21, 2009 by Doug Wick
If you talk to anyone at Powered as a potential client, we will be very happy to give you a guided tour of the ROI our clients enjoy (to the extent that we can without violating confidentiality). The numbers are compelling, and we measure the heck out of everything – not stopping with just the [...]
Filed under: Social Marketing | Tagged: business development, sales, Social Marketing | 2 Comments »
Posted on July 28, 2009 by Doug Wick
In February 2008, Peter Kim (formerly of Forrester and now of Dachis Corp fame) coined a term called “The Connected Agency” and co-authored a report for Forrester that predicted a fundamental shift in the agency world. . . . marketers will move to the Connected Agency — one that shifts: from making messages to nurturing [...]
Filed under: Social Marketing | Tagged: forrester, jwt, mindshare, ogilvy, peter kim, sean corcoran, team detroit, wpp, wunderman, Y&R | 5 Comments »
Posted on July 16, 2009 by Doug Wick
Powered does a lot of webinars, and has had many that were very well-attended this year. Every time, attendees submit great questions and have unique business problems they are trying to solve through social marketing, but we never have enough time to address them all to the benefit of the group. This year, over 200 [...]
Filed under: Social Marketing | 3 Comments »
Posted on June 24, 2009 by Doug Wick
Recently I’ve been thinking more about (and working on) how Powered, as a social marketing provider that focuses on building online communities for brands, can expand our partnerships with those brands’ marketing agencies. In an earlier post, I broke down the question of whether or not agencies can evolve into social. In that post I [...]
Filed under: Social Marketing, Social Media | Tagged: marketing agencies, Social Marketing | 1 Comment »
Posted on May 12, 2009 by Doug Wick
Last week, I received this question from @dbaron in my weekly webinar and wasn’t able to get to it. But I also felt that it is a larger topic that warrants a blog post. It’s a question we get frequently at Powered, typically with a follow-up question about how our platform handles mobile. The answer [...]
Filed under: Mobile, Social Marketing, Uncategorized | Tagged: Brightkite, Mobile Marketing, Moximity | Leave a Comment »