The recently published FEED study – The Digital Brand Experience Report (by Razorfish) presents an analysis of the brand experience within the digital world and focuses much of its attention on social media. One of the central findings is that consumers "friend" brands on social networks because of deals and customer service, mostly egocentric motivations: [...]
Filed under: Social Marketing | Tagged: research | 2 Comments »
Last week I wrote a blog post about "Earned Media and Siren Song of Mentions," where I outlined the problem that digital media professionals face when it comes to a world increasingly dominated by social media. I promised to follow up this week with some ideas for a solution, since where I left off it [...]
Filed under: Social Marketing | Tagged: facebook, Twitter | Leave a Comment »
Almost anyone who knows anything about interfacing with customers or prospective customers through the Networks (Facebook, Twitter, et al.) will tell you that you should start by listening. So most marketers’ first step is to set up a monitoring tool (maybe expensive, maybe as simple as a free keyword search on Twitter). Then, the first [...]
Filed under: Social Marketing | Tagged: facebook, mentions, Twitter | Leave a Comment »
Have you ever been on a date with someone who, from the very beginning, seemed to be the perfect match for you? You have so much in common. You both know the words to every U2 song. You both have been to Prague. You both think that any scene involving Chevy Chase in Caddyshack is [...]
Filed under: Social Marketing | Tagged: blogging, ftc | Leave a Comment »
There is more proof of the ROI of a branded community, but this time it’s specifically for retailers. Courtesy of a joint study from the E-tailing Group and Ripple6, we’ve got some new intelligence about how consumers react to these environments and how they drive people to make larger purchases more frequently. The highlights: 83% percent [...]
Filed under: Social Marketing | Tagged: ROI, statistics | 1 Comment »
If you talk to anyone at Powered as a potential client, we will be very happy to give you a guided tour of the ROI our clients enjoy (to the extent that we can without violating confidentiality). The numbers are compelling, and we measure the heck out of everything – not stopping with just the [...]
Filed under: Social Marketing | Tagged: business development, sales, Social Marketing | 2 Comments »
In February 2008, Peter Kim (formerly of Forrester and now of Dachis Corp fame) coined a term called “The Connected Agency” and co-authored a report for Forrester that predicted a fundamental shift in the agency world. . . . marketers will move to the Connected Agency — one that shifts: from making messages to nurturing [...]
Filed under: Social Marketing | Tagged: forrester, jwt, mindshare, ogilvy, peter kim, sean corcoran, team detroit, wpp, wunderman, Y&R | 5 Comments »
Powered does a lot of webinars, and has had many that were very well-attended this year. Every time, attendees submit great questions and have unique business problems they are trying to solve through social marketing, but we never have enough time to address them all to the benefit of the group. This year, over 200 [...]
Filed under: Social Marketing | 3 Comments »
Recently I’ve been thinking more about (and working on) how Powered, as a social marketing provider that focuses on building online communities for brands, can expand our partnerships with those brands’ marketing agencies. In an earlier post, I broke down the question of whether or not agencies can evolve into social. In that post I [...]
Filed under: Social Marketing, Social Media | Tagged: marketing agencies, Social Marketing | 1 Comment »
Last week, I received this question from @dbaron in my weekly webinar and wasn’t able to get to it. But I also felt that it is a larger topic that warrants a blog post. It’s a question we get frequently at Powered, typically with a follow-up question about how our platform handles mobile. The answer [...]
Filed under: Mobile, Social Marketing, Uncategorized | Tagged: Brightkite, Mobile Marketing, Moximity | Leave a Comment »
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