The other day, my boss handed me a recent AdAge article by B.L. Ochman titled Two Questions Every Marketer Should Ask Its Social-Media Agency. He didn’t say anything but he had a smile on his face as he laid the article on my desk. The reason for the smile? B.L.’s two questions 1) Do they [...]
Filed under: Social Marketing | Tagged: adage, dogfood, marketingprofs, nps | 1 Comment »
Prior to last week, I had not had the pleasure of attending the ANA’s Masters of Marketing Conference. That was a mistake as this is obviously where the creme de la creme of the marketing/advertising world comes together for four and a half days to learn, network and golf (not necessarily in that order). In [...]
Filed under: Social Marketing | Tagged: ANA, aol, kodak, method | Leave a Comment »
This post originally ran on IMediaConnection’s "Connecting the Marketing Community" section on 10/16/09. For any business that’s thinking about delving into the world of social, there are a few key words that you’ll likely see pop up again and again, namely "transparency, authenticity, and credibility." While these terms aren’t new and their relevance is certainly not limited [...]
Filed under: Social Marketing | Tagged: authenticity, bestbuy, credibility, immediaconnection, jetblue, transparency, Zappos | 2 Comments »
Cross-posted on Citizen Marketer 2.1 Yup. It’s been a few weeks since we last posted our team’s weekly social marketing links. As some of you know, I try and do a weekly digest of the links that my team (marketing, sales and product) come up with for our recurring staff meeting. Unfortunately, (work) [...]
Filed under: Social Marketing | Tagged: Powered | Leave a Comment »
As part of the latest "Back to School" podcast series I do for my company, Powered Inc., our goal is to focus on the intersection of business and social. The speakers are smart people who run the gamut of bloggers, authors, analysts, journalists and business practitioners. This months flavor focuses on tapping into social to [...]
Filed under: Social Marketing | Tagged: Sears | Leave a Comment »
Another guest post from my esteemed colleague, Bill Fanning. It’s pretty rare to find an album that’s a complete body of work where every song is great from front to back; albums like Revolver (Beatles), Road to Ensenada (Lyle Lovett), Grace (Jeff Buckley)… insert your favorite album here. When you do, you keep coming back and never forget [...]
Filed under: Social Marketing | Tagged: beatles | 1 Comment »
[NOTE: This is a guest post by Natanya Anderson, Vice President of Content at Powered, Inc.] This past weekend I took a personal trip to San Francisco to attend the inaugural BlogHer Food conference. This is BlogHer’s first topic-specific conference and all-in-all I would label it a huge success. I came home smarter, full of [...]
Filed under: Social Marketing | 48 Comments »
Cross-posted on Citizen Marketer 2.1 Oh how quickly the time passes. As some of you know, I try and do a weekly digest of the links that my team (marketing, sales and product) come up with for our recurring staff meeting. A series of all day meetings and the usual travel have conspired against me. [...]
Filed under: Social Marketing | Tagged: berkowitz, Powered, value, verdino | 2 Comments »
From time to time, my man, Bill Fanning, in our BizDev group gets fired up and throws a post together. You hear from him semi-regularly as he shares his wisdom on the Weekly Social Marketing Links posts I put up. You may also remember him from the Would you Join a Toothpaste Community post we co-penned several months back. Anyway, [...]
Filed under: Social Marketing | Tagged: marketers, resources, value | Leave a Comment »
Don’t worry, Powered Inc. isn’t going anywhere. But our blog is. Yup, we just re-launched our site and as a result, we decided to move The Engaged Consumer blog — formerly hosted on WordPress — over to our own platform. Let’s just say it made us feel like we were doing a better job at [...]
Filed under: Social Marketing | Leave a Comment »
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