This morning, we announced some very exciting news. Yes, Valeria Maltoni aka Conversation Agent (@ConversationAge on Twitter) has joined the company that I work for, Powered, as director of Strategy. In addition to being one of AdAge’s top 50 marketing bloggers, we’ve added a witty, hard working brand marketer to a fold that already included a [...]
Filed under: Social Marketing | Tagged: conversationagent | 1 Comment »
[This contributed article for Mediapost originally ran on March 22, 2010] Not surprisingly, it’s difficult to find a large brand that isn’t at least thinking about how it can participate in social networking phenom Facebook. With over 400 million members, Facebook teases with an audience that is nearly four times greater than that of the Super Bowl… [...]
Filed under: Social Marketing | Tagged: facebook, presence, stepchange, mediapost | Leave a Comment »
During my time at interactive conference, South by Southwest (SXSW), I had the opportunity to do a few interviews. The one below conducted by fellow Social Media Club advisory board member, Deb Micek, speaks to how to be an influencer or one that brings values to relationships. During the interview (2 minutes), I talk about [...]
Filed under: Social Marketing | Tagged: connector, content, influencer, sxsw, techzulu | 1 Comment »
It’s been exactly a week since South by Southwest Interactive (SXSWi) and I’ve had a little bit of time to let the dust settle. While this was definitely the most stressful of the three SXSWi’s I’ve been to, it was also the most professionally rewarding. Yes, you heard me right. I actually had a good [...]
Filed under: Social Marketing | Tagged: foursquare, gowalla, sxswi | 1 Comment »
This was originally posted on my friend Tommy Landry’s blog, Return on Now, as a guest post on February 8, 2010. Why is it that when it comes to conversation about social media, business-to-business (B2B) seems to draw the short stick every single time? As someone that does a lot of webcasts, blog posts and [...]
Filed under: Social Marketing | Tagged: results | 6 Comments »
About nine months ago, I started a weekly podcast called the Quick-n-Dirty show with my friend and co-host, Jennifer Leggio (Jennifer is a blogger for ZDNet). Jennifer and I take turns recapping the shows on my personal blog and Jennifer’s ZDNet blog but my colleague, Beth Lopez, recently convinced me that I should be cross-posting my re-caps here. If you’d like to see more [...]
Filed under: Social Marketing | Tagged: Twitter, mediaphyter, hollrr | Leave a Comment »
A couple of months ago, I wrote a post titled, The Start of Something Bigger? It came on the heels of Ants Eye View’s announcement that they had just joined forces with authors/consultants, Jackie Huba and Ben McConnell. Then last week white label community provider, Jive Software, announced that they had purchased listening platform, Filtrbox. [...]
Filed under: Social Marketing | Tagged: agency, CMO, crayon, drillteam, marketers, stepchange | 2 Comments »
Yesterday I read an article from Writing on the Web about the Content Marketing Information Funnel. It applies the traditional sales funnel methodology to the specific business of selling content, and outlines simply and powerfully how to create a sales funnel for content that converts content consumers from free to fee. While I’m not in [...]
Filed under: Social Marketing | Tagged: community, registration | 1 Comment »
More gems from the bizdev, marketing and product teams here at Powered. As always, we love to share so this is just one more way we do so. Enjoy! Beth Lopez (marketing)This week’s choice is the State of Interactive Agencies report by Sean Corcoran of Forrester. Executive Summary of Report: Although most interactive marketers would prefer to have one consolidated [...]
Filed under: Social Marketing | Tagged: forrester | Leave a Comment »
Simon Mainwaring is an author, blogger and speaker who comes from a big agency background (Wieden Kennedy, Saatchi and Ogilvy). Not too long after we started following one another on Twitter, I began noticing that Simon’s updates contained a large dose of valuable links to articles, blog posts and research reports. Many of these reports [...]
Filed under: Social Marketing | Tagged: podcast | Leave a Comment »
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