Posted on July 2, 2009 by Aaron Strout
Crap. How many times can I make excuses for not getting our group’s weekly links out there. Not many more I guess.
With that as a backdrop, let’s skip right to the good stuff.
Beth Lopez (Marketing)
My article this week Social Media Is Changing the Content Marketplace by Heidi Cohen. Article focuses on the ways social media is impacting traditional [...]
Filed under: Social Marketing | Leave a Comment »
Posted on June 21, 2009 by Aaron Strout
Yes, this is going to be a good one. Don’t miss the opportunity to join Forrester Principal Analyst, Lisa Bradner, Communispace CMO, Debi Kleiman and Aaron Strout, CMO, Powered (yup, that’s me) this Wednesday, June 24 at 2 PM CT as we talk about the good, bad and the ugly of community building. Our presentation [...]
Filed under: Community, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking | Leave a Comment »
Posted on June 16, 2009 by Aaron Strout
Alright, I’ve been a little lax in my blogging responsibilities. You REALLY know that this is the case when I can’t even make the time to post a digest of the links that the product/marketing/business development teams at Powered pull together on a weekly basis. In fairness to me, I’ve been in the process of [...]
Filed under: Social Marketing | 2 Comments »
Posted on June 11, 2009 by Aaron Strout
With Powered’s recent release of Facebook Connect, you won’t be surprised to hear me say that I think this is the future of social marketing. To help share in this excitement, our PR firm, SHIFT Communications, amassed three big brains (all three of which are friends) in Jennifer Leggio, social media blogger at ZDNet, Marshall [...]
Filed under: Social Marketing | Tagged: facebook, Facebook Connect, jennifer leggio, marshall kirkpatrick, matthew lees, Patricia Seybold Group, podcasts, readwriteweb, ZDNet Blog | Leave a Comment »
Posted on May 29, 2009 by Aaron Strout
If hearing the words “listen, be authentic and measure” brings back childhood memories of your parents badgering you about “brushing your teeth, keeping your elbows off the table and/or putting your clothes in the hamper,” that is a good thing. It means those of us who are doing our best to lead the social charge [...]
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Posted on May 28, 2009 by Aaron Strout
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Social Marketing, Social Media | Leave a Comment »
Posted on May 25, 2009 by Aaron Strout
This is the second episode in the bi-weekly series of podcasts that I’m doing with author and loyalty marketing expert, Jill Griffin (you can find episode one here). During these brief 5-8 minute podcasts, we’ll be talking about the intersection of loyalty and social marketing and how focusing on both disciplines can help large and small [...]
Filed under: Austin, Social Marketing, Social Media, Social Networking | 1 Comment »
Posted on May 20, 2009 by Aaron Strout
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Uncategorized | 1 Comment »
