Don’t worry, Powered Inc. isn’t going anywhere. But our blog is. Yup, we just re-launched our site and as a result, we decided to move The Engaged Consumer blog — formerly hosted on WordPress — over to our own platform. Let’s just say it made us feel like we were doing a better job at [...]
Filed under: Social Marketing | Leave a Comment »
One of the things I love about my job is that I get a chance to meet and interview tons of interesting people. Some are execs at big companies? Others are authors of thought provoking books. And some are just plain smart individuals who are teaching companies how to embrace the power of social networking [...]
Filed under: Community, Engagement Marketing, ROI and Marketing Measurement, Social Marketing, Social Media, Twitter | 3 Comments »
A few weeks ago, I had the pleasure of attending a unique event called TEDx Boston. If you’ve heard of the original TED Conference (Technology, Entertainment and Design), this is a variation on that theme. Essentially it’s an independently organized version with a focus on local talent.
Having never attended a TED event, I know about [...]
Filed under: Social Marketing | 2 Comments »
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Content Marketing, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter, facebook | Leave a Comment »
A few weeks ago, we launched a new flavor of webinars called the Social Marketing Help Desk. You can read more of the details here in colleague, Doug Wick’s excellent post. The goal is to focus more on the questions vs. the content since we always get way more questions than we can answer during [...]
Filed under: Content Marketing, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Twitter | Tagged: adam cohen, help desk, rosetta, webcast | 1 Comment »
In an earlier podcast I did regarding Facebook Connect, I talked about the fact that I think that this is the future of social marketing. I am so excited about it, I enlisted the help of our PR firm, SHIFT Communications, to collect three more big brains including Forrester senior analyst, Jeremiah Owyang, digital editor of AdWeek, Brian [...]
Filed under: Social Marketing | 11 Comments »
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Content Marketing, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter, content, facebook | 1 Comment »
Cross-posted from MarketingProfs (original publish date May 2009)
Have you ever heard the term “eat your own dog food?” It’s a funny sounding concept that essentially means that one is “walking the talk” or leading by example. For instance, a lot of well-known companies have talked about being “customer-focused” but how many really are? Unfortunately just [...]
Filed under: Community, Content Marketing, Social Marketing, Social Media | 1 Comment »
Cross-posted from http://blog.stroutmeister.com
Earlier this morning, my Twitter friend, Michael Calienes who is also the co-founder of The Conversation Factory, tweeted out a clip he did on video social network, 12 Seconds. You can watch for yourself but for those of you that prefer the written word, Michael’s question was “What if over the next couple [...]
Filed under: Social Marketing | Tagged: 12seconds, michael calienes, serendipity, Twitter | 3 Comments »
Crap. How many times can I make excuses for not getting our group’s weekly links out there. Not many more I guess.
With that as a backdrop, let’s skip right to the good stuff.
Beth Lopez (Marketing)
My article this week Social Media Is Changing the Content Marketplace by Heidi Cohen. Article focuses on the ways social media is impacting traditional [...]
Filed under: Social Marketing | Leave a Comment »
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