Double Shot of Weekly Social Marketing Links: June 30, 2009

Crap. How many times can I make excuses for not getting our group’s weekly links out there. Not many more I guess.
With that as a backdrop, let’s skip right to the good stuff.
Beth Lopez (Marketing)
My article this week Social Media Is Changing the Content Marketplace by Heidi Cohen. Article focuses on the ways social media is impacting traditional [...]

Upcoming Webcast: Pitfalls and Best Practices for Online Community Building (6/24)

Yes, this is going to be a good one. Don’t miss the opportunity to join Forrester Principal Analyst, Lisa Bradner, Communispace CMO, Debi Kleiman and Aaron Strout, CMO, Powered (yup, that’s me) this Wednesday, June 24 at 2 PM CT as we talk about the good, bad and the ugly of community building. Our presentation [...]

Double Shot of Weekly Social Marketing Links: June 10, 2009

Alright, I’ve been a little lax in my blogging responsibilities. You REALLY know that this is the case when I can’t even make the time to post a digest of the links that the product/marketing/business development teams at Powered pull together on a weekly basis. In fairness to me, I’ve been in the process of [...]

Back to School Podcast: The Real Scoop on Facebook Connect

With Powered’s recent release of Facebook Connect, you won’t be surprised to hear me say that I think this is the future of social marketing. To help share in this excitement, our PR firm, SHIFT Communications, amassed three big brains (all three of which are friends) in Jennifer Leggio, social media blogger at ZDNet, Marshall [...]

Inbound Marketing Summit Lessons: Listen, Be Authentic and Measure!

If hearing the words “listen, be authentic and measure” brings back childhood memories of your parents badgering you about “brushing your teeth, keeping your elbows off the table and/or putting your clothes in the hamper,” that is a good thing. It means those of us who are doing our best to lead the social charge [...]

Weekly Social Marketing Links: May 25, 2009

Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]

Loyalty Marketing Meets Social Marketing Podcast: Episode 2

This is the second episode in the bi-weekly series of podcasts that I’m doing with author and loyalty marketing expert, Jill Griffin (you can find episode one here). During these brief 5-8 minute podcasts, we’ll be talking about the intersection of loyalty and social marketing and how focusing on both disciplines can help large and small [...]

May 19: Weekly Content/Social Marketing Links

Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]

Monsanto: Turning Heads with Social Media

Chances are, you’ve heard of the agri-business giant, Monsanto. If you haven’t, you’ve probably read about some of the controversy surrounding their business. After all, they’ve been identified by the EPA as being a “‘potentially responsible party’ for 56 contaminated sites (Superfund sites) in the US1“. Their genetically engineered seeds haven’t exactly endeared themselves to [...]

Live from Community 2.0: How to Be a Kick Ass Community Manager

Broadcasting live from the Community 2.0 Conference. Lots of great people AND content here at this two day affair. A panel that I thought people who read this blog may want to pay attention to is the “How to Be a Kick Ass Community Manager” panel with folks from Intel, Sega and Techrigy. Here’s the [...]