A new day is dawning at Powered and its name is social business design. If you’ve heard that term before, you can thank the folks over at Dachis Group — who Powered is now a part of. That’s right, you can read that again, “who Powered is now a part of.” That’s because as of [...]
Filed under: Social Marketing | Tagged: customer engagement, dachis group, Powered, social business design | Leave a Comment »
For three years, many of us skeptics have wondered aloud about the viability of Twitter. Will they sell sponsorships? Can they corporate tools help merit their billion dollar plus valuation? Would power users be wiling to pay for their services? Apparently, the answer is no (or at least not at the core). Instead, Twitter is taking [...]
Filed under: Social Media | Tagged: paid media, Twitter | Leave a Comment »
In my colleague, Joseph Jaffe’s, second book is titled Join the Conversation, he talks about he importance of a concept called, “commitment to conversation.” You can probably guess what this means but just in case your like me and need things spelled out for you, the concept is directed toward businesses and strongly encourages them to [...]
Filed under: Social Marketing | Tagged: black star beer, commitment to conversation, experiential, glenn banton, joe jaffe, join the conversation | Leave a Comment »
Are you planning on participating in Atlanta’s Social Media Week (November 8 – 12, 2010)? It’s going to be a week filled with great content, networking and of course parties. In fact, our company — Powered — is doing it’s share to help on all three fronts. Here are the details: For starters, our very [...]
Filed under: Social Marketing | Leave a Comment »
Today Verizon and Powered are proud to announce the launch [pdf] of a new “branded engagement community” called Room to Learn. It’s a big move for a smart company who operates in an industry that’s not known for it’s focus on customer service. In fact, the reason we’re so excited about this project is because [...]
Filed under: Social Marketing | 1 Comment »
Last year, I had the pleasure of attending my first Masters of Marketing event in Phoenix, AZ (recap here). The thing that blew me away at that event and convinced me not only to come back, but also to sponsor this year, was the amount of talent amassed in one place at one time. Unlike [...]
Filed under: Social Marketing | Tagged: ANA Masters of Marketing Conference, ANAMarketers, CMO, coke, Orlando, Social Media | Leave a Comment »
Normally, it is realistic to think that a company’s website can easily answer the question, “who are we.” That’s because in most cases, companies start off as something and grow organically. Occasionally, however, companies acquire (or are acquired by) other companies. And while this adds accretive products and services to their general offerings, it doesn’t [...]
Filed under: Austin, Content Marketing, facebook, Measurement, Mobile, ROI and Marketing Measurement, Social Media, Social Networking, Twitter | Tagged: Powered, social media agency, thought leadership | Leave a Comment »
If you haven’t met our VP of strategy here at Powered, Greg Verdino, you should try and remedy that soon. He’s a smart guy who brings a healthy dose of wit and snide to any channel you connect with him in. He’s also just written a book. A really good book I might add. One [...]
Filed under: Content Marketing, facebook, Mobile, Social Networking, Twitter | Tagged: microMarketing, verdino | 1 Comment »
It’s an OnStar kinda night at Stubbs — Austin, TX Last night, I had the pleasure of attending a fabulous event at Stubb’s BBQ here in Austin. The host of the party was OnStar (a Powered client) and the purpose of the shin dig was to announce OnStar’s latest and greatest in mobile technology called [...]
Filed under: Austin, facebook | Tagged: Chevy, christopher barger, facebook, gm, joseph jaffe, kameya shows, Live On, OnStar, simon salt, Stubbs, wayne sutton | Leave a Comment »
This morning, we announced some very exciting news. Yes, Valeria Maltoni aka Conversation Agent (@ConversationAge on Twitter) has joined the company that I work for, Powered, as director of Strategy. In addition to being one of AdAge’s top 50 marketing bloggers, we’ve added a witty, hard working brand marketer to a fold that already included a [...]
Filed under: Social Marketing | Tagged: conversationagent | 1 Comment »
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