Powered creates social marketing programs that help brands connect and build relationships with their customers through managed online communities. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions.
Throughout the Customer Lifecycle – from Awareness to Advocacy – clients achieve measureable results with real-time data and insights. Powered’s managed online communities provide the benefits of social networking with engagement marketing, which result in a high conversion to product purchase, greater affinity for the brand and key insights into consumer behaviors.
Based in Austin, TX, Powered was founded in 1999 with the goal of using social interaction and engaging education-oriented experiences as a new strategy for online marketing. With the explosion of social networks and social tools, consumers have more ways to engage with each other, to share their views, and learn from each other. Powered provides a way for brands to engage consumers — and in a way that the consumer values, not avoids.
Powered has assembled a seasoned team of executives, with extensive experience in social marketing, online community development, technology and content strategy. In fact, many of them share their knowledge and expertise on The Engaged Consumer.
