Social Marketing Links: Week of 12/14/09

More gems from the bizdev, marketing and product teams here at Powered. As always, we love to share so this is just one more way we do so. Enjoy! Beth Lopez (marketing)This week’s choice is the State of Interactive Agencies report by Sean Corcoran of Forrester. Executive Summary of Report:  Although most interactive marketers would prefer to have one consolidated [...]

Back to School Podcast: Talking Future of Advertising with Simon Mainwaring

Simon Mainwaring is an author, blogger and speaker who comes from a big agency background (Wieden Kennedy, Saatchi and Ogilvy). Not too long after we started following one another on Twitter, I began noticing that Simon’s updates contained a large dose of valuable links to articles, blog posts and research reports. Many of these reports [...]

Two Questions: Netpromoter Score for Social Marketers?

The other day, my boss handed me a recent AdAge article by B.L. Ochman titled Two Questions Every Marketer Should Ask Its Social-Media Agency. He didn’t say anything but he had a smile on his face as he laid the article on my desk. The reason for the smile? B.L.’s two questions 1) Do they [...]

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