Notes from the Desert: 5 Key Take Aways from ANA’s Masters of Marketing

Posted on November 13, 2009 by Aaron Strout

Prior to last week, I had not had the pleasure of attending the ANA’s Masters of Marketing Conference. That was a mistake as this is obviously where the creme de la creme of the marketing/advertising world comes together for four and a half days to learn, network and golf (not necessarily in that order). In [...]

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Who Started the Selfishness?

Posted on November 10, 2009 by Doug Wick

The recently published FEED study – The Digital Brand Experience Report (by Razorfish) presents an analysis of the brand experience within the digital world and focuses much of its attention on social media. One of the central findings is that consumers "friend" brands on social networks because of deals and customer service, mostly egocentric motivations: [...]

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Social media success: 3 absolute musts

Posted on November 5, 2009 by Aaron Strout

This post originally ran on IMediaConnection’s "Connecting the Marketing Community" section on 10/16/09. For any business that’s thinking about delving into the world of social, there are a few key words that you’ll likely see pop up again and again, namely "transparency, authenticity, and credibility." While these terms aren’t new and their relevance is certainly not limited [...]

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