Audience Awareness Fail: Serving Frozen Food to Food Bloggers

Posted on September 28, 2009 by Aaron Strout

[NOTE: This is a guest post by Natanya Anderson, Vice President of Content at Powered, Inc.] This past weekend I took a personal trip to San Francisco to attend the inaugural BlogHer Food conference. This is BlogHer’s first topic-specific conference and all-in-all I would label it a huge success. I came home smarter, full of [...]

Filed under: Social Marketing | 51 Comments »

Weekly Social Marketing Links: Week of 9/21

Posted on September 23, 2009 by Aaron Strout

  Cross-posted on Citizen Marketer 2.1   Oh how quickly the time passes. As some of you know, I try and do a weekly digest of the links that my team (marketing, sales and product) come up with for our recurring staff meeting. A series of all day meetings and the usual travel have conspired against me. [...]

Filed under: Social Marketing | Tagged: , , , | 2 Comments »

Social Marketing in Retail: A Direct Impact on Sales

Posted on September 11, 2009 by Doug Wick

There is more proof of the ROI of a branded community, but this time it’s specifically for retailers. Courtesy of a joint study from the E-tailing Group and Ripple6, we’ve got some new intelligence about how consumers react to these environments and how they drive people to make larger purchases more frequently. The highlights: 83% percent [...]

Filed under: Social Marketing | Tagged: , | 2 Comments »

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