Comments on: Selling Social Marketing: It’s not all about ROI

By: Malcom Schow

Malcom Schow — Thu, 05 Jan 2012 07:20:54 +0000

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By: Olgs

Olgs — Sun, 23 Aug 2009 19:17:27 +0000

Very interesting post. I have encountered several instances where this thought process has prevailed. Senior management doesn’t quite value the social media ROI. What is interesting though is that social media in its raw form is not so new. Rather than talking about brands at the water cooler or over drinks, its on twitter, facebook, etc. I agree that rather than imposing the social media, the better way is to engage participation. This reminds me of a native american proverb: “Tell me and I’ll forget. Show me and I may not remember. Involve me and I’ll understand.” Maybe this poses a great opportunity for Senior Management education about social media and how to use. Once you ‘get it’, the execs get excited. Oooo…look at how many people are taking about us.

By: Galen Struwe

Galen Struwe — Sat, 22 Aug 2009 18:49:38 +0000

This is one of the most well thought out insights into social media ROI I have seen. Sobering and spot on in its assesments.
Thank you!