From time to time, my man, Bill Fanning, in our BizDev group gets fired up and throws a post together. You hear from him semi-regularly as he shares his wisdom on the Weekly Social Marketing Links posts I put up. You may also remember him from the Would you Join a Toothpaste Community post we co-penned several months back. Anyway, [...]
Filed under: Social Marketing | Tagged: marketers, resources, value | Leave a Comment »
Don’t worry, Powered Inc. isn’t going anywhere. But our blog is. Yup, we just re-launched our site and as a result, we decided to move The Engaged Consumer blog — formerly hosted on WordPress — over to our own platform. Let’s just say it made us feel like we were doing a better job at [...]
Filed under: Social Marketing | Leave a Comment »
If you talk to anyone at Powered as a potential client, we will be very happy to give you a guided tour of the ROI our clients enjoy (to the extent that we can without violating confidentiality). The numbers are compelling, and we measure the heck out of everything – not stopping with just the [...]
Filed under: Social Marketing | Tagged: business development, sales, Social Marketing | 3 Comments »
One of the things I love about my job is that I get a chance to meet and interview tons of interesting people. Some are execs at big companies? Others are authors of thought provoking books. And some are just plain smart individuals who are teaching companies how to embrace the power of social networking [...]
Filed under: Community, Engagement Marketing, ROI and Marketing Measurement, Social Marketing, Social Media, Twitter | 3 Comments »
A few weeks ago, I had the pleasure of attending a unique event called TEDx Boston. If you’ve heard of the original TED Conference (Technology, Entertainment and Design), this is a variation on that theme. Essentially it’s an independently organized version with a focus on local talent. Having never attended a TED event, I know [...]
Filed under: Social Marketing | 2 Comments »
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Content Marketing, facebook, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter | 1 Comment »
A few weeks ago, we launched a new flavor of webinars called the Social Marketing Help Desk. You can read more of the details here in colleague, Doug Wick’s excellent post. The goal is to focus more on the questions vs. the content since we always get way more questions than we can answer during [...]
Filed under: Content Marketing, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Twitter | Tagged: adam cohen, help desk, rosetta, webcast | 1 Comment »
In an earlier podcast I did regarding Facebook Connect, I talked about the fact that I think that this is the future of social marketing. I am so excited about it, I enlisted the help of our PR firm, SHIFT Communications, to collect three more big brains including Forrester senior analyst, Jeremiah Owyang, digital editor of AdWeek, Brian [...]
Filed under: Social Marketing | 11 Comments »
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