In February 2008, Peter Kim (formerly of Forrester and now of Dachis Corp fame) coined a term called “The Connected Agency” and co-authored a report for Forrester that predicted a fundamental shift in the agency world. . . . marketers will move to the Connected Agency — one that shifts: from making messages to nurturing [...]
Filed under: Social Marketing | Tagged: forrester, jwt, mindshare, ogilvy, peter kim, sean corcoran, team detroit, wpp, wunderman, Y&R | 5 Comments »
Powered does a lot of webinars, and has had many that were very well-attended this year. Every time, attendees submit great questions and have unique business problems they are trying to solve through social marketing, but we never have enough time to address them all to the benefit of the group. This year, over 200 [...]
Filed under: Social Marketing | 3 Comments »
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: content, Content Marketing, facebook, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter | 1 Comment »
Cross-posted from MarketingProfs (original publish date May 2009) Have you ever heard the term “eat your own dog food?” It’s a funny sounding concept that essentially means that one is “walking the talk” or leading by example. For instance, a lot of well-known companies have talked about being “customer-focused” but how many really are? Unfortunately [...]
Filed under: Community, Content Marketing, Social Marketing, Social Media | 2 Comments »
Cross-posted from http://blog.stroutmeister.com Earlier this morning, my Twitter friend, Michael Calienes who is also the co-founder of The Conversation Factory, tweeted out a clip he did on video social network, 12 Seconds. You can watch for yourself but for those of you that prefer the written word, Michael’s question was “What if over the next [...]
Filed under: Social Marketing | Tagged: 12seconds, michael calienes, serendipity, Twitter | 3 Comments »
Crap. How many times can I make excuses for not getting our group’s weekly links out there. Not many more I guess. With that as a backdrop, let’s skip right to the good stuff. Beth Lopez (Marketing) My article this week Social Media Is Changing the Content Marketplace by Heidi Cohen. Article focuses on the ways social media [...]
Filed under: Social Marketing | Leave a Comment »
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