Posted on July 28, 2009 by Doug Wick
In February 2008, Peter Kim (formerly of Forrester and now of Dachis Corp fame) coined a term called “The Connected Agency” and co-authored a report for Forrester that predicted a fundamental shift in the agency world.
. . . marketers will move to the Connected Agency — one that shifts: from making messages to nurturing consumer [...]
Filed under: Social Marketing | Tagged: forrester, jwt, mindshare, ogilvy, peter kim, sean corcoran, team detroit, wpp, wunderman, Y&R | 5 Comments »
Posted on July 16, 2009 by Doug Wick
Powered does a lot of webinars, and has had many that were very well-attended this year. Every time, attendees submit great questions and have unique business problems they are trying to solve through social marketing, but we never have enough time to address them all to the benefit of the group. This year, over 200 [...]
Filed under: Social Marketing | 3 Comments »
Posted on July 15, 2009 by Aaron Strout
Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]
Filed under: Content Marketing, Measurement, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter, content, facebook | 1 Comment »
Posted on July 2, 2009 by Aaron Strout
Crap. How many times can I make excuses for not getting our group’s weekly links out there. Not many more I guess.
With that as a backdrop, let’s skip right to the good stuff.
Beth Lopez (Marketing)
My article this week Social Media Is Changing the Content Marketplace by Heidi Cohen. Article focuses on the ways social media is impacting traditional [...]
Filed under: Social Marketing | Leave a Comment »