Recently I’ve been thinking more about (and working on) how Powered, as a social marketing provider that focuses on building online communities for brands, can expand our partnerships with those brands’ marketing agencies. In an earlier post, I broke down the question of whether or not agencies can evolve into social. In that post I [...]
Filed under: Social Marketing, Social Media | Tagged: marketing agencies, Social Marketing | 1 Comment »
Yes, this is going to be a good one. Don’t miss the opportunity to join Forrester Principal Analyst, Lisa Bradner, Communispace CMO, Debi Kleiman and Aaron Strout, CMO, Powered (yup, that’s me) this Wednesday, June 24 at 2 PM CT as we talk about the good, bad and the ugly of community building. Our presentation [...]
Filed under: Community, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking | Leave a Comment »
Alright, I’ve been a little lax in my blogging responsibilities. You REALLY know that this is the case when I can’t even make the time to post a digest of the links that the product/marketing/business development teams at Powered pull together on a weekly basis. In fairness to me, I’ve been in the process of [...]
Filed under: Social Marketing | 3 Comments »
With Powered’s recent release of Facebook Connect, you won’t be surprised to hear me say that I think this is the future of social marketing. To help share in this excitement, our PR firm, SHIFT Communications, amassed three big brains (all three of which are friends) in Jennifer Leggio, social media blogger at ZDNet, Marshall [...]
Filed under: Social Marketing | Tagged: facebook, Facebook Connect, jennifer leggio, marshall kirkpatrick, matthew lees, Patricia Seybold Group, podcasts, readwriteweb, ZDNet Blog | 1 Comment »
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