The Engaged Consumer

This is the second episode in the bi-weekly series of podcasts that I’m doing with author and loyalty marketing expert, Jill Griffin (you can find episode one here). During these brief 5-8 minute podcasts, we’ll be talking about the intersection of loyalty and social marketing and how focusing on both disciplines can help large and small companies deepen their relationships with new and existing customers.

In this episode, Jill answers the specific question:

I’ve read in a number of places that businesses need to start paying closer attention to Gen Y and the fact that they have different needs than those of Baby Boomers and Gen X-ers. Can you talk a little about creating customer loyalty among this age group? In particular, what can companies do to help deepen ties with these natural born “Googlers?

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Be sure to check out Jill’s latest book (as referenced in the podcast) titled, Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World. You can also follow Jill on Twitter.

Filed under: Austin, Social Marketing, Social Media, Social Networking