Inbound Marketing Summit Lessons: Listen, Be Authentic and Measure!

Posted on May 29, 2009 by Aaron Strout

If hearing the words “listen, be authentic and measure” brings back childhood memories of your parents badgering you about “brushing your teeth, keeping your elbows off the table and/or putting your clothes in the hamper,” that is a good thing. It means those of us who are doing our best to lead the social charge [...]

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Weekly Social Marketing Links: May 25, 2009

Posted on May 28, 2009 by Aaron Strout

Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]

Filed under: Social Marketing, Social Media | Leave a Comment »

Loyalty Marketing Meets Social Marketing Podcast: Episode 2

Posted on May 25, 2009 by Aaron Strout

This is the second episode in the bi-weekly series of podcasts that I’m doing with author and loyalty marketing expert, Jill Griffin (you can find episode one here). During these brief 5-8 minute podcasts, we’ll be talking about the intersection of loyalty and social marketing and how focusing on both disciplines can help large and small [...]

Filed under: Austin, Social Marketing, Social Media, Social Networking | 1 Comment »

May 19: Weekly Content/Social Marketing Links

Posted on May 20, 2009 by Aaron Strout

Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]

Filed under: Uncategorized | 1 Comment »

Monsanto: Turning Heads with Social Media

Posted on May 18, 2009 by Aaron Strout

Chances are, you’ve heard of the agri-business giant, Monsanto. If you haven’t, you’ve probably read about some of the controversy surrounding their business. After all, they’ve been identified by the EPA as being a “‘potentially responsible party’ for 56 contaminated sites (Superfund sites) in the US1“. Their genetically engineered seeds haven’t exactly endeared themselves to [...]

Filed under: Social Marketing, Social Networking, Twitter | 8 Comments »

Live from Community 2.0: How to Be a Kick Ass Community Manager

Posted on May 12, 2009 by Aaron Strout

Broadcasting live from the Community 2.0 Conference. Lots of great people AND content here at this two day affair. A panel that I thought people who read this blog may want to pay attention to is the “How to Be a Kick Ass Community Manager” panel with folks from Intel, Sega and Techrigy. Here’s the [...]

Filed under: Community | 1 Comment »

How is Mobile Changing Social Media?

Posted on May 12, 2009 by Doug Wick

Last week, I received this question from @dbaron in my weekly webinar and wasn’t able to get to it. But I also felt that it is a larger topic that warrants a blog post. It’s a question we get frequently at Powered, typically with a follow-up question about how our platform handles mobile. The answer [...]

Filed under: Mobile, Social Marketing, Uncategorized | Tagged: , , | Leave a Comment »

May 7: Weekly Content/Social Marketing Links

Posted on May 8, 2009 by Aaron Strout

Each week, the members of Powered’s marketing, business development and product teams pick a news article, blog post or research report that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second update on what the article was about and why they found it [...]

Filed under: Community, Content Marketing, facebook, ROI and Marketing Measurement, Social Marketing, Social Media | 1 Comment »

April 29: Weekly Content/Social Marketing Links

Posted on May 4, 2009 by Aaron Strout

As I mentioned in our first Weekly Content/Social Marketing Links post, I’ve asked the Powered marketing, business development and product teams to pick one news article, blog post or research report a week that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give a 120 second [...]

Filed under: Content Marketing, Social Media, Twitter | Leave a Comment »

Our New Powered Weekly Webinar

Posted on May 1, 2009 by Doug Wick

Yesterday, I hosted our first webinar entitled “Powered Social Marketing: How It Elevates Your Bottom Line.” We had good attendance, great participation, and I felt like it was an excellent start to this weekly series. We’ll be doing this presentation every week on Thursday at 2 CST, and even though it is Powered-centric and you [...]

Filed under: Social Marketing | Tagged: , | 3 Comments »

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